Jessica LaFrance
Project Design Associate at Obsess- Claim this Profile
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Bio
Experience
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Obsess
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United States
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Technology, Information and Media
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1 - 100 Employee
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Project Design Associate
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Oct 2022 - Present
Obsess is the leading experiential e-commerce platform that enables retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. The mission of the company is to create the next-generation online shopping interface that transforms the thumbnail grid into a visual, interactive, social and highly engaging experience. Obsess has created virtual stores for the world's top retailers—including Ralph Lauren, Coach, Charlotte Tilbury, Maybelline, Crocs, Mattel and more.Our proprietary technology uses HD-quality photorealistic CGI to create visual, immersive and interactive digital shopping experiences. Our virtual stores are the entry point into the metaverse for brands looking to establish their presence in this new medium.With the Obsess platform, you can:* Make your retail stores shoppable online from anywhere at any time* Immerse customers in your brand's world by creating virtual pop-up stores* Create more engaging landing pages for new campaigns and collections* Establish your brand world in metaverse platforms like Roblox, Fortnite and Oculus* Sell physical products and NFTs through your virtual storesObsess technology has been featured on WSJ, Vogue Business, CNN, Business of Fashion, The New York Times, Fortune, WWD, Digiday, RetailDive, CNET, Business Insider, Glossy and more. Show less
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Content Associate
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Oct 2021 - Oct 2022
Obsess is an Experiential E-commerce platform.We enable brands and retailers to serve highly interactive, visual and branded virtual stores on their websites – no app download needed, no headset needed. Utilizing proprietary patent-pending technology, the Obsess platform creates HD-quality, beautiful, photorealistic 3D 360 experiences that increase awareness, engagement and conversion.We are creating the next generation e-commerce interface for today's consumers. To replace the tedious scrolling grid UI made by Amazon 25 years ago to sell books online and still used on every e-commerce site.Our clients include Dior, Ralph Lauren, Charlotte Tilbury, Coach, Tommy Hilfiger, NARS, Mattel, General Mills and more.Obsess technology has been featured on the Wall Street Journal, Forbes, CNN, Business Insider, Fortune, Business of Fashion, Vogue, WWD, RetailDive and more.www.obsessAR.com Show less
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The Pace Press
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United States
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Writing and Editing
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1 - 100 Employee
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Graphic Designer
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Sep 2019 - May 2021
The head designer at Pace University’s newspaper club. Involved the creation of physical and digital covers for the monthly issues, promotional flyers for club events, and virtual graphics for online articles and social media. The head designer at Pace University’s newspaper club. Involved the creation of physical and digital covers for the monthly issues, promotional flyers for club events, and virtual graphics for online articles and social media.
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Graphic Designer
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Mar 2020 - Dec 2020
A freelance position in collaboration with a hemp-based clothing brand. Included the designing of t-shirts, hoodies, sweatsuits, bandannas, tapestries, promotional flyers, business cards, stickers, package templates, logos, and customized fonts. A freelance position in collaboration with a hemp-based clothing brand. Included the designing of t-shirts, hoodies, sweatsuits, bandannas, tapestries, promotional flyers, business cards, stickers, package templates, logos, and customized fonts.
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The Pace Press
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United States
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Writing and Editing
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1 - 100 Employee
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Graphic Design Intern
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Sep 2018 - May 2019
Co-head of the creative process at Pace University’s newspaper club. Designer and editor of the monthly covers and promotional pieces. Co-head of the creative process at Pace University’s newspaper club. Designer and editor of the monthly covers and promotional pieces.
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The Associated Press
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United States
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Media Production
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700 & Above Employee
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Election Worker
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Nov 2018 - Nov 2018
A temporary job with The Associated Press. Included 40+ hours of data tabulation, telephone communication, and working in groups to confirm accurate information for the 2018 election. A temporary job with The Associated Press. Included 40+ hours of data tabulation, telephone communication, and working in groups to confirm accurate information for the 2018 election.
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Education
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Pace University
Bachelor's degree, Art/Art Studies, General