Experience

World Horse Welfare

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Director of Communications and Public Affairs

  • Oct 2010 - Present

  Leading team of eight to deliver engaging and effective communications, campaigns, public relations, stakeholder management and thought leadership in the UK, EU and worldwide - shaping policy, engaging donors, helping to introduce new or improved legislation, nurturing coalitions and developing strong teamsRecruited as Director of Communications, then promoted to take on Public Affairs brief and over time expanding department to include UK, EU, worldwide and education and research disciplinesLeading communications, public affairs, campaigning and lobbying on legislation affecting horses in the UK, Europe and worldwideCommunications and public affairs strategy and delivery against measurable objectivesReputation and crisis management - not least during horse meat scandal(s)Leading communications and campaigns across print, broadcast, social, internet, print, film, web, publications, research, and eventsAdvising senior leadership on public affairs, communications, campaigns, stakeholder and media relationsIncreased media coverage to £5.4 millionSuccessfully formed and coordinated the Horse Crisis Group of charities to raise awareness of overpopulation of horses and promote horse rehoming in BritainFormed the Stop the Scourge Coalition of welfare and rural organisations to successfully press for tougher laws on fly-grazing resulting the Control of Horses Act 2015 (England)Successfully campaigned for mandatory CCTV in equine slaughterhouses in Britain (introduced in England 2018 and being considered elsewhere in UK)Helped World Horse Welfare gain position in European Commission Platform for Animal Welfare and then voluntary Equine Sub-group thereof to produce guidance on responsible ownershipLed charity to gain most followers of all UK equine charities on social media winning international awardsLed development of new website in 2012 and leading redevelopment (2018) and creation of Digital Engagement Programme for charity



First Division Association

• Head of Communications

  • Sep 2004 - Feb 2010

  Lead communications and public affairs function for the UK's senior public servants' union, including campaigns for pensions, skills and pay. Issues-based communicationsWrote regular thought-leadership pieces for public sector media.Developed successful bid for Union Modernization Fund and delivered new website and a membership and personal case database on time and to budget. Developed and managed extensive stakeholder engagement, member communications and media relations on high-profile issues.



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Internal Communications Manager

  • Apr 2000 - Apr 2004

  Developed and managed internal and electronic communications including sensitive staff announcements, internal magazine, website, intranet and various other initiatives. Developed and managed internal and electronic communications including sensitive staff announcements, internal magazine, website, intranet and various other initiatives.



The Economist Group

• Promoted up through various marketing and PR roles

  • Oct 1994 - Feb 2000

  New York - Business Manager for Economist Group company the Journal of Commerce focusing on promotion, advertising and income generation from new electronic platform.London - Marketing Executive focusing on advertising, research, public relations and promotions in the UK, Europe, the Middle East and Africa. New York - Assistant to Director of Marketing and Development handling market research, public relations, advertising and supporting corporate acquisitions and development. New York - Business Manager for Economist Group company the Journal of Commerce focusing on promotion, advertising and income generation from new electronic platform.London - Marketing Executive focusing on advertising, research, public relations and promotions in the UK, Europe, the Middle East and Africa. New York - Assistant to Director of Marketing and Development handling market research, public relations, advertising and supporting corporate acquisitions and development.



WEChat Discussion Group

• Australia
• Accounting
• 1 - 100 Employee

• Account and Production Manager

  • Sep 1992 - Apr 1994

  Managed client sales, translation and print production for boutique agency specializing in communications and promotions of blue chip American and European companies in Asia, Middle East and Europe. Managed client sales, translation and print production for boutique agency specializing in communications and promotions of blue chip American and European companies in Asia, Middle East and Europe.