Experience

Voice (ES)

• Spain
• Professional Training and Coaching
• 1 - 100 Employee

• Co-founder

  • Oct 2018 - Present

  A project focused on development of knowledge in communication, marketing and innovation issues, aimed at entrepreneurs, professionals and leaders in Spain and Latin America. • Speaker on branding, innovation and digital transformation. • Training of entrepreneurs and business teams in digital marketing, storytelling and pitching. • Development an ecosystem with more than 700 entrepreneurs of different nationalities in Madrid and Barcelona. A project focused on development of knowledge in communication, marketing and innovation issues, aimed at entrepreneurs, professionals and leaders in Spain and Latin America. • Speaker on branding, innovation and digital transformation. • Training of entrepreneurs and business teams in digital marketing, storytelling and pitching. • Development an ecosystem with more than 700 entrepreneurs of different nationalities in Madrid and Barcelona.



Tower

• Spain
• Telecommunications
• 1 - 100 Employee

• Communications & Brand Advocacy Manager

  • Dec 2021 - Apr 2023

  Tower Consultores is an active part of the last great telecommunications challenge in Spain: the development and deployment of the 5G Network infrastructure and the implementation of Smart Cities solutions. As head of this department, I´m responsible for the construction and implementation of strategic communication plans to position the brand internally and externally. I also work on actions that define the organization's reputation with stakeholders to achieve the highest recommendation in Spain. • Complete rebranding of the brand. • Creation of new communication channels and design of a strategic plan for web positioning. • Planning and execution of events for employees, clients and suppliers. • Design and execution of a mentor training program for the organization. Show less



DZero Solutions

• Spain
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Sep 2018 - Sep 2019

  As head of this department, my job is to design, plan and introduce the strategy of the brand in the different digital channels, having a global vision of the company. I am responsible for integrating the sales goals with online marketing objectives through campaigns and actions in social media. • Design digital content plans for brands increasing their visibility in the local market. • Planning and execution of communication strategies to increase the volumes of new clients. • Content creation on social networks for brands in the Spanish market. Show less



ProBusiness Place

• Spain
• Events Services
• 1 - 100 Employee

• Communications Manager

  • Sep 2018 - Sep 2019

  Business club where exclusive activities are carried out with access to high-level contacts, and strategic alliances with professionals and managers. • Content creation on social networks of the Business Club. • Host of the activities and forums with successful speakers in the sector. • Development of material and agendas for the forums organized by the Business Club. Business club where exclusive activities are carried out with access to high-level contacts, and strategic alliances with professionals and managers. • Content creation on social networks of the Business Club. • Host of the activities and forums with successful speakers in the sector. • Development of material and agendas for the forums organized by the Business Club.



Banistmo

• Panama
• Banking
• 700 & Above Employee

• Digital Transformation and Innovation Coordinator

  • Nov 2016 - Nov 2017

  As part of the innovation team, the mission is to generate new business opportunities through methodologies such as Design Thinking and Service Design, which allow us to understand and solve the real needs of users. We also integrate world-class trends in technology and digital channels to build a culture of innovation throughout the organization.

• Corporate Communications Coordinator

  • Jun 2014 - Nov 2016

  This is a company with the strength and support of the Bancolombia Group, a financial institution with 138 years in the market, with presence in 10 countries, over 40,000 employees and 9 million customers. As part of Corporate Identity team, I´m responsible for the construction and implementation of strategic communication plans to position the brand internally and externally. I also work on actions that define the organization's reputation with stakeholders to achieve the highest recommendation in Panama.• Guide the internal and external organizational strategy.• Create content and protocols relationship with internal and external public in the organization.• Ensure reputation sustainability of the organization.• Inspire attitudes aligned with the philosophy of the organization, ownership of the values, the engagement with the brand, the pursuit of innovation and commitment to the common purpose of Banistmo. Show less



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Specialist on Social Development and Communications

  • Jul 2012 - Jun 2014

  The biggest bottler of the Coca-Cola brand, with extensive experience that allows you to operate in countries like Mexico, Venezuela, Brazil, Colombia, Argentina and Central America Bottling Company. As head of this department, I assume with challenges dynamism on the Human Resource, some of them create a business identity in a climate of confidence and motivation, to publicize the achievements of the company from its employees and promote communication at all scale. • Implementation of a closed loop system for internal communication throughout the country circuit. • Alignment of strategic plans for the country's total labor centers. • Plan of action with results obtained by organizational climate survey. • Development of communication campaigns and support business activities. • Planning and implementation of activities for all employees through a platform of Social Development. • Alignment and institutional development of material for local and regional campaigns. • Experience in union negotiations. • Participation with several improvement plans for employment with union entities. Show less



López, Morales y Chiari - Abogados en Panamá

• Panama
• Law Practice
• 1 - 100 Employee

• Institutional Communication Officer

  • Jul 2011 - Jun 2012

  Attorneys office with over 20 years of experience, member of the Chamber of Commerce, Industries and Agriculture of Panama. As head of the Department of Institutional Marketing and Communication, design plans for internal and external communication campaigns and execute successful acquisition and customer retention. • Designed a new distribution of functions and organization for the firm, improving employee productivity. • Formulate a careful implementation plan for the proper functioning of the sales cycle of legal services firm, from first contact to delivery of the invoice. (Attraction and retention). • Managed and implement a tracking software customer, improving relationships with lawyers and increasing confidence in the firm. • Updated communications with platforms and e-marketing to the company to enhance the strategic vision of it. • I´ve put together legal articles of common interest and managed its publication in professional journals. Besides organizing seminars on topics of interest to customers. Show less