Experience

Schwartz Media Strategies

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Marketing & Integrated Media

  • Apr 2019 - Present

  - Rebranding Miami Beach's Lincoln Road from a tourist destination into an arts and culture enclave through brand partnerships with Hulu, SHEIN, South Beach Food & Wine Festival, Miami City Ballet, Fairchild Tropic Botanical Garden, Gary Nader Art Centre & Botero, Miami New Drama, The Salty Donut, El Bagel, Tony Thomas Sports along with Miami's top influencers.- Repositioning the newly reimagined CocoWalk in Miami's Coconut Grove neighborhood as an elevated lifestyle destination through strategic communications, optimizing the synergy between marketing and public relations.- Capitalizing on Florida’s wealth migration trend by transforming Miami's image as a vacation destination into a thriving business community. Created a rebranding campaign that garnered national press coverage for the city while utilizing social media to promote Miami’s incentives to attract finance and tech firms including Microsoft, Blackstone, C.I. Financial, and more.- Utilizing and optimizing SEO/SEM, email campaigns, user experience, digital advertising, brand partnerships, events and promotions, and social media platforms to build brand awareness, generate leads, spark engagement, and drive traffic to both websites and physical destinations. - Developing social media strategies that include a major focus on 9:16 video content for TikTok and Instagram Reels, paid advertising, follower growth, retention, organic content, and engagement for various industries across widely ranging budgets. - Developing and managing marketing budgets for 10+ clients at any given time, reporting on ROI and key metrics as it relates to social media, PR efforts, and email and web traffic.- Building upon the firm’s business by actively pursuing and securing social media retainers from clients whose social media platforms are not managed by the agency.



sbe Lifestyle Hospitality

• United States
• Hospitality
• 400 - 500 Employee

• Director Of Marketing And Public Relations

  • Jul 2018 - Mar 2020

  - Developed brand partnerships with leading retail, hospitality, food & beverage, and entertainment brands to further elevate the iconic Delano brand, garner hotel bookings, and drive traffic to the restaurants and spa.- Spearheaded all marketing efforts for major city-wide initiatives including Miami Music Week, Miami Swim Week, and Art Basel.- Managed consistent growth for the hotel, restaurants, and spa through digital prospecting and retargeting ads, email marketing campaigns, paid and organic social strategies, and strategic content creation.- Member of Delano Hotel’s senior executive team. Responsible for leading the overall national and global brand communications efforts for the property while carrying out corporate-wide initiatives.- Designed an updated library of graphics and promotional materials including banner ads, brochures, print advertisements, email campaigns, and more to refresh the Delano brand image in the competitive marketplace.



Acqualina Resort and Spa

• Senior Marketing Manager

  • Oct 2013 - Jun 2018

  - Formulated brand partnerships with luxury retailers including Karl Lagerfeld, Tiffany & Co., Van Cleef & Arpels, Rolls Royce, The Bal Harbour Shops, and more with the goal of aligning with like-minded brands to cross promote specific initiatives through various marketing channels, reach a wider audience, and elevate the brand globally.- Clearinghouse for the brand as it related to all messaging, talking points, press releases, email marketing, collateral, photography, videography, etc., thereby ensuring Acqualina's voice was consistent, well received, and fitting to the brand guidelines.- Developed and managed the creative direction, content creation, paid, and organic social media strategies.- Organized the launch of major press events for the resort and its affiliated charities from planning to execution, including Acqualina’s 10 Year Anniversary Weekend, the I Have a Dream charity gala, and the launch of new restaurants and ESPA spa expansions.- Developed the annual marketing budget along with yearly brand objectives, strategies, competitive analysis, market trends, and overall positioning.- Built, grew, and managed marketing department, overseeing marketing executives, coordinators, and interns.



Four Seasons Recruitment

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Account Executive

  • Jun 2012 - Sep 2013

  - Managed the agency’s social media platforms, utilizing social media to build relationships with relevant fashion brands, advertise open positions, attract qualified candidates, and create brand awareness both B2B and B2C.- Worked with the clients’ PR and marketing teams during London Fashion Week to organize and promote runway events and events in UK department stores including Harrods, Selfridges, and Harvey Nicols to increase brand exposure, and gain access to new accounts and industry professionals.



Sandow Media

• Graphic Design

• Marketing and PR Coordinator

  • Jun 2009 - Jun 2011

  - Responsible for content creation and design aesthetic for email marketing campaigns and monthly newsletters. - Created blog content surrounding the most up-to-date beauty products, trends, and innovations for the NewBeauty website. Proof-read and fact checked all freelance work slated to run in NewBeauty and SpaFinder, prior to print. - Assisted in the coordination of model castings and photoshoots while acquiring all necessary assets for national brand campaigns. - Responsible for content creation and design aesthetic for email marketing campaigns and monthly newsletters. - Created blog content surrounding the most up-to-date beauty products, trends, and innovations for the NewBeauty website. Proof-read and fact checked all freelance work slated to run in NewBeauty and SpaFinder, prior to print. - Assisted in the coordination of model castings and photoshoots while acquiring all necessary assets for national brand campaigns.