Director of Sales

• May 2023 - Present

Sales Strategy Manager

• Nov 2022 - May 2023

-Analyzed consumption and shipment data, and industry and consumer trends for assigned customers and markets, deriving meaningful insights and generating actionable recommendations to drive business growth. -Collaborated closely with GFS, both remotely and in person to maximize growth and strengthen relationships with SQR Sales and the partner's sales organizations. -Collaborated closely with the Marketing team and leveraged insights and expertise to support the development of effective marketing, brand, and portfolio management strategies that aligned with overall business goals. -Regularly assessed and reported on the health of the brand, including growth, velocities, and other relevant metrics, both at the customer and organization level helping SQR to identify opportunities for improvement and inform strategic decisions. -Contributed to the development of Square Roots' selling story and quarterly business reviews by identifying positioning and key messages that supported the acquisition of new business. -Worked collaboratively with the sales and creative teams to create an effective selling template. -Evaluated industry and consumer trends and leveraged data and insights, to develop strategies to enhance trade marketing effectiveness. -Managed customer portals, including tasks such as new item setup, pricing maintenance, score-carding, and utilizing available analytics to gain valuable insights. -Supported the VP in the forecasting process by providing insights on assigned customer trends, promotions, and other variables that may impact demand. Show less

Group Fitness Instructor

• Feb 2019 - May 2023

SPENGA improves your endurance, strengthens your muscles and revitalizes your body through a unique combination of spin, HIIT training and yoga. SPENGA improves your endurance, strengthens your muscles and revitalizes your body through a unique combination of spin, HIIT training and yoga.

FDM Sales and Marketing Manager

• Mar 2018 - Nov 2022

Responsibilities: •Absorbed director responsibilities for the FDM channel once director left the position. •On-boarded FDM accounts including: Albertsons (Shaws), Target, Target.com, Meijer, Hannaford, S&S, and Big Y. •Created presentations and marketing materials for account meetings. •Planned promotional calendar for all FDM accounts. •Managed trade spend for the entire company (2018-2020) and managed FDM trade spend in 2021. •Experienced with different shipping methods: direct, KeHE, C&S, UNFI and Bozzuto's. •Analyzed SPINS, Nielsen and IRI data. •Managed account P&L statements. •Performed general admin tasks including order processing, accounts receivable and trade show planning About the company: The Better Choice Company brand portfolio is currently consists of the Halo, Purely for Pets, brand and the TruDog brand. The Halo pet food brand has a full line of natural dog and cat food, treats and supplements. The TruDog brand offers natural raw freeze-dried dog food, toppers, treats and supplements. Show less

Inside Sales and Marketing Coordinator

• Jul 2016 - Mar 2018

Inside Sales: • Qualified and generated leads. • Assisted with child nutrition, AAA and OAA bid proposals. • Brought in $2.8 million dollars in revenue through child nutrition accounts. Marketing Coordinator: • Created media materials for team members using Adobe programs including Photoshop, InDesign and Illustrator. • Managed company survey campaign and tracked/analyzed results. • Wrote company blog posts and posted to company website using HubSpot. • Certified in inbound marketing. • Created website landing pages, workflows and emails. • Ensured marketing team remained on task and completed projects on time. • Provided sales team with necessary resources and materials for conferences, meetings and tradeshows. Show less

Market Development Manager

• Feb 2015 - Jun 2016

Accomplishments: • Top new outlet performer in Minnesota in Q4 2015. • Exceeded new outlet goal in Q3 and Q4 of 2015 and in Q1 of 2016. • Increased 2015 annual gross profit in my territory by 2.2 percent, which brought in an additional $78,000 for the company. • Increased 2015 volume in my territory by 7,749 cases. Daily Responsibilities: • Managed more than 900 accounts and ensured excellent customer service and product placement to increase sales. • Increased business development to meet monthly sales goals and grow revenue. • Sold in incremental displays and equipment placements. • Used Design Machine to create ad content and POS for customers. • Demonstrated excellent communication between customers and all Coca-Cola employees. • Managed all assigned Customer Support Tickets through to closure. • Used BOSS, MRE, salesPulse and Margin Minder to gather and analyze customer information. • Executed Looks of Success in outlets. • Managed appropriate store inventory levels. • Supported contract renewal negotiations. • Ensured assets met minimum performance requirements and developed a plan of action for those assets generating zero or low volume. • Tracked daily, weekly and monthly call activity and performance measurements against assigned goals and expectations. • Performed order replenishment sales calls. • Placed and transmitted appropriate orders in conjunction with existing geographic sales routes. • Assured account and customer standards were met, including assuring proper POS and proper maintenance of company assets were executed. • Checked for proper company standards in product rotation. • Transported, replaced and maintained Point of Sale advertising as appropriate for accounts. • Set up new accounts with channel LOS. Ad Campaign Involvement: • Open Happiness • Share A Coke • Just A Kid • Diet Coke - It's Mine • Taste the Feeling • Share A Song Business Resource Groups: • Member of LA VIDA Show less

Marketing Specialist - Account Coordinator

• Jun 2014 - Feb 2015

I’ve gained sales experience and have learned Target Corporation’s sales systems, purchase order systems and product rotation systems. I worked with 30 accounts tracking sales, learning about their brands and implementing product promotions. • Managed the new vendor setup process between vendors and Target. • Coordinated PO tracking, shipping and pricing for 30 vendors. • Provided excellent customer service and increased value for vendors and Target employees. • Worked with sales and data-entry systems including Setsight and Winrep. • Tracked vendors’ open orders to ensure the internal company profit was an accurate reflection of vendor sales. • Trained new team members on sales systems and helped with the new hire on-boarding process. Show less

Marketing, Communications & Events Intern

• Feb 2013 - Apr 2014

• Prepared a presentation to the Executive and Operating Committees proposing a process to streamline the clothing program through the use of SharePoint. The process was accepted and is being implemented. • Contributed to the planning and organization of internal and external company events. • Managed ad requests from team members and collaborated with designers to finish ads in a timely manner. • Edited and proofed marketing materials including brochures, ads and AgStar Today. • Prepared a presentation to the Executive and Operating Committees proposing a process to streamline the clothing program through the use of SharePoint. The process was accepted and is being implemented. • Contributed to the planning and organization of internal and external company events. • Managed ad requests from team members and collaborated with designers to finish ads in a timely manner. • Edited and proofed marketing materials including brochures, ads and AgStar Today.

Marketing & Events Intern

• Jan 2013 - May 2013

• Worked with other team members to create the Take Me Home campaign for Terratron Inc., the owner of the Mankato AmericInn and University Square Village apartments. The campaign consisted of creating themed T-shirts, radio advertisements and tabling at MSU’s campus. • Developed sales and customer service skills by giving informative venue tours to potential clients. • Researched and analyzed competitors’ rates and services. • Worked with other team members to create the Take Me Home campaign for Terratron Inc., the owner of the Mankato AmericInn and University Square Village apartments. The campaign consisted of creating themed T-shirts, radio advertisements and tabling at MSU’s campus. • Developed sales and customer service skills by giving informative venue tours to potential clients. • Researched and analyzed competitors’ rates and services.

Marketing Intern

• Dec 2011 - Dec 2012

• Developed marketing materials such as tri-fold brochures and mailers, which were distributed to clients to raise awareness and increase sales. • Performed general office administration duties including data entry, filing and customer service. • Developed marketing materials such as tri-fold brochures and mailers, which were distributed to clients to raise awareness and increase sales. • Performed general office administration duties including data entry, filing and customer service.