Experience

LoLo - Locals Supporting Locals

• United States
• Advertising Services
• 1 - 100 Employee

• Client Success Coach

  • Sep 2018 - Present

  LoLo is on a mission to keep the local vibe alive in communities across the country. We empower companies of all sizes to engage clients while supporting local businesses. My job is to ensure our clients are utilizing the program to the fullest and making the most of their client engagement tool.I guide clients to success through:One to one meetings - to strategize and solve any account concernsEducation opportunities - offering webinar presentations to guide users through the use of the productBest Practice Documentation - providing materials and training to highlight ways to grow and strengthen accounts



Helen Adams Realty

• United States
• Real Estate
• 200 - 300 Employee

• Marketing Director

  • Aug 2012 - Sep 2018

  ResponsibilitiesDevelop and monitor the marketing strategy for the company, including the direction of advertising, web presence, social media, and recruiting and retention. Maintain the company brand standards and identity. Oversee the marketing support staff. Help real estate agents develop their marketing strategies.DutiesManage the Company's Brand Identity:Work to maintain and develop the brand through advertising, agent marketing, and social media outletsProvide information and commentary pertinent to deliberations; recommend options and courses of actionMaintain relations with customers and agents by organizing and developing specific advertising and content strategiesAssist with company awareness by presenting at local real estate schools; meet with interested candidates to showcase the brand when agents are considering joining the firm.Write and design materials used to present to potential recruits.Agent Development:Teach training classes to incoming and existing agents on company-provided technology and marketing ideas and conceptsManage production of training manuals for all Helen Adams training classes, from concept to design. Write and create how-to guides for agents on using our many technology offeringsAssist with agent marketing strategies by answering questions and requests and developing customized marketing plans to help them develop and win businessManage Company Technology Platforms:Oversee content refreshment and design updates on www.helenadamsrealty.comWrite content and help manage and train on company CRM productOversee the company blog to provide interesting and useful content to our audienceManage Marketing Department and Staff:Maintain marketing staff by recruiting, selecting and training employees.Maintain job results by counseling and disciplining employees; planning, monitoring, and appraising job results.Verify that the marketing department is running smoothly and that everyone has the resources they need.

• Marketing Production Assistant

  • Sep 2008 - Aug 2012

  As a Marketing Production Assistant I worked with 50+ real estate agents at one office location to strategize on marketing plans of action for both property listing marketing and personal brand marketing. I produced all needed marketing collateral end to end, from design to print or digital finish. This included: brochures for listings, flyers, postcards, and web interface updates.Responsibilities included:Self-manage a list of requests and complete them in a timely mannerUtilize time management skills to balance workload throughout the day and weekHelp design and maintain company templates for marketing materialsOffer agents advice and pointers for marketing themselves and their listings based on marketing knowledge and strategiesSee projects through from start to finish, including the design process, production process and print and/or web implementation