Experience

DePaul University Athletics

• United States
• Spectator Sports
• 1 - 100 Employee

• Associate Athletic Director, Marketing

  • Jan 2022 - Present

  • Produce digital and traditional advertising schedule for all sports in regards to tickets and special events for athletics• Develop and execute creative and effective promotions and game-day fan experiences for DePaul Athletics Women’s Basketball• Oversee the development and execution of an annual DePaul Athletics student marketing campaign• Created and developed the “Taste of DePaul” summer community engagement initiative to build and support the community • Staff advisor for and manage the activities of the Blue Crew student spirit organization• Supervise student staff and graduate assistants that oversees student engagement, m/w soccer and track and field marketing strategy



University of Arizona

• United States
• Nanotechnology Research
• 1 - 100 Employee

• Marketing Manager

  • Mar 2020 - Jan 2022

  • Developed and edited the “Together We Can” YouTube series to tell the Cooperative Extension story• Organized, created, and evaluated marketing campaigns and ensure adherence to brand guidelines through all counties• Oversaw the development of high-quality marketing content for our web pages, digital marketing campaigns, print, video, and social media efforts to support our marketing and communication goals• Managed the process of creating marketing assets including infographics that make an impact, templates, and fliers, and other assets• Established a guide and standard for creating new social media accounts, uploading videos, editing videos, and using the logo



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Marketing

  • Jun 2017 - Mar 2020

  • Responsible for the development of timely, consistent, collaborative and comprehensive season-long, integrated plans that outlined the strategic and tactical activities surrounding ticket sales, sponsorship implementation, cross promotion, and messaging for football, women's basketball, softball, and swimming and diving• Orchestrated student efforts for the 2019 Allstate Sugar Bowl ticket giveaway and on site activations in stadium and around New Orleans • Liaison for ANC and IMG regarding video and ribbon board content for Texas Football and special events• Increased the Longhorns Kids Club membership by implementing an email and social media marketing strategy and creating a Facebook page resulting in a 16% increase in revenue• Supervised and trained a staff of 17 employees working fan experience and promotions• Launched and evolved the Longhorn Moments program generating $40,000 in new revenue through experience based initiatives and seat upgrades• Worked with data analytics and sales teams to identify target audiences develop promotional campaigns and marketing strategies• Project managed the 2019 Texas Football season ticket campaign from timelines, design, and execution • Developed student interns and assigning office duties such as assisting with the Bevo’s Buddies Program, Longhorn Kids Club, Neighborhood Longhorns, and special events• Collaborated with IMG, and spirit squads on script elements, gameday presentations and promotions, while developing video board scripts and PAs• Spearheaded the fan enhancements for the 2019 NCAA Men’s and Women’s Swim and Dive Championships, which included a DJ and pyrotechnics• Created and executed numerous grassroots efforts to assist with student participation initiative, involving ticket giveaways and exclusive experiences



California State University, East Bay

• United States
• Higher Education
• 1 - 100 Employee

• Coordinator of Marketing and Promotions

  • Sep 2016 - Jun 2017

  • Created advertisement for home events to promote athletics to the University and surrounding community to increase awareness and interest in athletics• Developed the concept and foundation for the first Cal State East Bay athletics internship program• Established and served as primary liaison for Pioneer Rewards in partnership with SuperFanU• Coordinate in-game entertainment/fan experience for home contests to include music, script writing and on-field promotions• Led all-in game and special event promotions including planning, design, and execution of plans to build crowd awareness and game-day atmosphere• Responsible for game presentation for men’s and women’s basketball, volleyball, and men’s and women’s soccer• Spearheaded development of social media and multimedia execution; through content creation• Worked with the Communications Department to ensure maximum exposure of Pioneer athletic promotional elements for all sports• Built relationships with the CSUEB community, including other University departments and students to help promote the Athletic Program campus-wide



University of Illinois Springfield

• United States
• Higher Education
• 700 & Above Employee

• Assistant Athletic Director of Game Operations and Fan Engagement

  • Aug 2015 - Aug 2016

  • Developed and oversaw the implementation of promotional strategies in order to increase fan attendance and community relations• Served as the University of Illinois Springfield Collegiate Licensing Company licenser approver and brand standards manager • Oversaw and supervised a staff of 25+ working game day operations, ticket sales, concessions, and external events• Directed and oversaw the coordination and planning of special athletic department hosted and community engagement events such as homecoming activities, Athletics Backyard BBQ event, Blue Madness Basketball Tip Off event, and Hall of Fame induction ceremony• Executed and managed the coordination of athletic event game contracts and facility scheduling• Supervised, developed, and mentored graduate assistant and intern staff associated with marketing, game day operations, and promotions• Established and maintained policies, procedures, and protocols for game day operations and fan development• Served as the sport supervisor over cheerleading



UC San Diego

• United States
• Higher Education
• 700 & Above Employee

• Athletic Marketing Assistant

  • Dec 2012 - Aug 2015

  • Aided with ticket sales at various events, and served as lead supervisor for tickets at the NCAA Division I Men’s Water Polo Championships • Created and managed the first Junior Triton Club at UC San Diego • Served as production manager and post show engineer for Triton Talk (weekly radio podcast)• Assisted with video content creation on ucsdtritons.com; that increased viewership by 40%• Designed marketing collateral for use in day to day operations including but not limited to digital signage and print media• Updated and generated ancillary content for ucsdtritons.com and other official social media• Developed and implemented game day entertainment initiatives • Coordinated and conducted community outreach opportunities with sports teams



Valparaiso University

• United States
• Higher Education
• 700 & Above Employee

• Video Coordinator Intern

  • Aug 2012 - Dec 2012

  Responsible for providing video content for Inside Crusader Soccer (YouTube Series) by capturing and producing game highlights. Responsible for providing video content for Inside Crusader Soccer (YouTube Series) by capturing and producing game highlights.



University of Louisville

• United States
• Higher Education
• 700 & Above Employee

• Marketing Coordinator Intern

  • Jan 2011 - May 2011

  Supported and preformed fan experience enhancements involving music, special promotions, and pregame elements.

• Game Day Assistant

  • Aug 2010 - Dec 2010

  Assisted with the set-up and breakdown of game operation elements and aided with the execution of in arena promotions.

• Arena Transition Team Member

  • May 2010 - Jul 2010

  Supported season ticket holders with transferring their seats from Freedom Hall to the KFC Yum! Center.