Experience

FamilyForward
• United States
• Individual and Family Services
• 1 - 100 Employee
• Chief Development Officer

  • Nov 2015 - Present

Family Resource Center of Missouri
• Marketing Director

  • Aug 2014 - Nov 2015


Mary Washington Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Manager, Hospice

  • Nov 2010 - Apr 2014

  * Achieved 12-14% profit margin, compared to 4.6% national average, for three consecutive years of program management * Created and operationalized annual fund-raising event for Hospice to increase funds and awareness of essential community bereavement programs and services for end-of-life care, raised more than $100,000 annually for Foundation * Increased patient satisfaction by 84 percentile points; selected as speaker for national client conference for Press Ganey; finalist for Press Ganey Success Stories, 2012 * Utilized Lean process improvement to streamline referral to admission processes in acute-care setting; Green Belt certified; increased patient volumes and decreased hospital mortality rates (core measure data) Show less



NARFE PREMIER FEDERAL CREDIT UNION

• United States

• Marketing Director

  • Jan 2008 - May 2010

  • Led the initiative to increase credit card portfolio by 1,000% in 10 months, resulting in national recognition in industry • Implemented multiple new products and services including Rewards Checking, performing 25% ahead of all peers nationally; and family memberships resulting in 380 new members, $2.5 million in new deposits and $1.8 million in new loans • Introduced cost-savings processes such as e-marketing and customer relationship management to reduce annual departmental budget expenses by 40% Show less



St. Luke's Hospital

• Ethiopia
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jun 2001 - Jun 2006

  • Played integral leadership role in application and achievement of organizational accomplishments, including: Benchmark Hospital, 100 Top Hospital for Overall Performance and Cardiovascular Benchmarks for Success, Best Place to Work in St. Louis • Developed, executed and managed marketing and strategic business plans to increase market share and brand awareness for women’s health service line, increasing top-of-mind awareness by 5% in primary and secondary markets • Established medical education and physician communications program that resulted in 27% increase in patients referred for calculated ROI of $485,450 • Initiated and executed hospital marketing strategy that linked area employers with hospital resources to reduce their healthcare claims and increase referrals for hospital services - Achieved 3:1 return on investment in first year of project; increased hospital’s net revenue by $600,000 • Developed fund development collateral for major gift campaign • Directed and facilitated complete redesign of hospital’s website, receiving national recognition 3 out of 5 years • Co-created award-winning consumer magazine, Health & Harmony Show less



The Ingram Group

• United States
• Government Relations Services
• 1 - 100 Employee

• Marketing Consultant

  • May 2000 - Sep 2000

  • Served as Director of Marketing and Public Relations for Crossroads Regional Hospital located in St. Louis, MO market; an affiliate of for-profit Essent Healthcare Corporation • Successfully launched brand campaign and managed name change for hospital under new ownership • Worked with Leadership and Auxiliary to plan golf tournament to rasie funds for unfunded care • Served as Director of Marketing and Public Relations for Crossroads Regional Hospital located in St. Louis, MO market; an affiliate of for-profit Essent Healthcare Corporation • Successfully launched brand campaign and managed name change for hospital under new ownership • Worked with Leadership and Auxiliary to plan golf tournament to rasie funds for unfunded care



Homecare & Hospice, Inc.; Homecare & Hospice Foundation

• United States
• Investment Management

• Executive Director

  • Sep 1997 - Mar 2000

  • Completed successful reorganization of company under restrictive government reimbursement system; decreased expenses by 40% to meet decrease in Medicare revenues and keep the organization solvent • Increased clients served by 15% in first year of community awareness campaign • Scored 93 on tri-annual Joint Commission on Accreditation of Health Care Organizations (JCAHO) quality survey • Integrated marketing, operational, financial and clinical processes into all functions of the organization • Developed and managed $1.5 million operating budget • Led Board of Trustees and volunteers to create annual fund raising events, cultivated planned giving opportunities, and successfully wrote grant applications to secure funds for programs and services Show less