Experience

Two River Theater

• United States
• Performing Arts
• 1 - 100 Employee

• Director of Marketing

  • May 2022 - Present



St. John's Lutheran Church

• Director Of Communications

  • May 2021 - May 2022

  Developed, implemented, and evaluated an annual communications plan and related multimedia strategy. Managed the development, distribution, and maintenance of all print and electronic material including the website, social media, newsletters, brochures, weekly announcements, congregational mailings and external communications. Produced and maintained the congregation’s website and social media content. Created a structure to work with key stakeholders in generating momentum and awareness of communications activities. Managed all media contacts and advertised church events and activities. Developed high-level proficiency with Mailchimp, Facebook Business Suite (including ads), Squarespace, YouTube Studio and Open Broadcaster Software (OBS) for livestreaming worship services.



JLDS Consulting

• Marketing And Public Relations Consultant

  • Jan 2021 - May 2022

  Leveraged marketing expertise to advise small businesses, nonprofits and startups on marketing, public relations and advertising strategy. Consultation services included website design, SEO, social media tactics, email marketing, content development, budgeting and bookkeeping, and cultivation of press relationships. Developed high-level proficiency with Wix website design and Google Analytics. Leveraged marketing expertise to advise small businesses, nonprofits and startups on marketing, public relations and advertising strategy. Consultation services included website design, SEO, social media tactics, email marketing, content development, budgeting and bookkeeping, and cultivation of press relationships. Developed high-level proficiency with Wix website design and Google Analytics.



Two River Theater

• United States
• Performing Arts
• 1 - 100 Employee

• Interim Associate Director of Marketing

  • Aug 2021 - Feb 2022

  Worked closely with the Director of Marketing to implement plans for all earned revenue goals, audience engagement and organizational communications. Assisted in managing a marketing/communications staff (both internal and outsourced) of five. Collaborated with team members on subscription renewal campaign and single ticket offers. Oversaw the design, printing, and distribution of all marketing and institutional collateral. Secured and managed all ad placements and worked closely with representatives across various media. Compiled and formatted detailed sales trend reports for executive leadership and create strategies and benchmarks for measuring ROI and engagement impact of marketing efforts.



The Shakespeare Theatre of New Jersey

• United States
• Performing Arts
• 1 - 100 Employee

• Director Of Marketing And Public Relations

  • Jun 2019 - Jan 2021

  Led marketing/sales team of 10, managed $250K marketing budget to support $1.5M in earned revenue, spearheaded collaboration with contracted digital marketing agency, maintained and elevated brand consistency across multiple platforms and set and exceeded aggressive sales goals. Provided executive leadership and Board of Trustees with income budgets and sales projections based on detailed analysis of average ticket price, paid capacity and ROI on previous marketing efforts. Directed photo shoots, maintained utmost caliber of relationships with clients, press and advertisers. Sought new and unique opportunities for expanding presence in print and digital spheres. During the Covid-19 crisis, developed and implemented low-cost marketing/press plan for series of outdoor performances that garnered both regional and national press attention, including from The New York Times. Developed high-level proficiency with Constant Contact, Hootsuite and Theatre Manager (CRM).• Increased social media presence by 67%, creating dynamic content with strict parameters, taking advantage of both boosting opportunities for organic posts and creating targeted paid ad strategy through Facebook Ads.• Led and managed Marketing and FOH teams during ransomware attack crisis and fallout. Coordinated press management for Board of Trustees, General Manager and Artistic Director, created and implemented a set of talking points for press and staff, co-created plan for (and directed) FOH team to move forward with sales and performances, despite a lack of functional database. The production made its ticket goal, despite these challenges. • Cultivated key community relationships with local and regional arts and business organizations, including the Chamber of Commerce, Tourism Bureau and New Jersey Theatre Alliance• Reinvigorated youth patron program with targeted blasts/social media; created and implemented streamlined process for adding new members. Program grew by 50%.



Manhattan Theatre Club

• United States
• Performing Arts
• 100 - 200 Employee

• Senior Marketing Manager

  • Dec 2016 - May 2019

  Developed strategy and detailed sales analysis for executive leadership on both a daily and weekly basis for Off-Broadway and Broadway venues. Analysis included post-opening recommendations for adjusted pricing and run extensions, sales projections for production runs and full seasons and deep dives into both internal and marketplace comparisons. Also responsible for extensive collaboration with ad agency and press office on both creative and analytical campaigns, subscription/single ticket season builds, group sales and outreach and oversight of departmental budget, including $4M advertising budget. Developed high-level proficiency with Tessitura, Telecharge (Star) and advanced areas of Microsoft Excel.● Spearheaded rollout of 30 under 30 program expansion in conjunction with the development of a young professionals subscription, projected to increase 30 under 30 customer retention by 50%. ● Created a 15-year analysis of subscriber base that included renewal rate shifts, revenue, sub unit and subscription changes year over year. ● In collaboration with an audience outreach consultant, brought in record numbers of diverse ticketbuyers to productions including August Wilson’s Jitney (2017 Tony award, Best Revival), Martyna Majok’s Cost of Living (2018 Pulitzer Prize for Drama) and Bernard Shaw’s Saint Joan (2018 Tony award nomination for Best Actress).● Streamlined and deepened analytical reports for daily sales across three ticketing platforms, weekly gross sales (subscribers and single ticket buyers), end-of-production and -season reports and post-opening preparation.



Purchase College, SUNY

• United States
• Higher Education
• 500 - 600 Employee

• Assistant Sales Manager

  • Jan 2011 - Dec 2016

  Drove point-of-sale revenue growth and patron development by 30% for the audience and ticketing services department of year-round, multi-venue performing arts center. Duties include managing a staff of fifteen sales associates, collaborating with executive leadership, facilitating targeted marketing and sales initiatives, and consistent liaising with patrons, clients and artists to ensure quality control. Pioneered company’s first-ever targeted school marketing campaign, driving new business from an under-served customer demographic and igniting collaborative dialogues within the community.Co-conceived and oversaw annual fundraising and development strategy in order to expand subscriber base and close new donor commitments. Prepared and presented annual data analysis reports, providing executive leadership with comprehensive overview of financial results and customer trends. Spearheaded critical IT database transfer and Tessitura ticketing software upgrades, transforming an outdated and under-performing system to an efficient, state-of-the-art website.



Paper Mill Playhouse

• United States
• Performing Arts
• 1 - 100 Employee

• Assistant Sales Manager

  • Dec 2006 - Sep 2008

  Cultivated new group and subscription sales, managed weekly and monthly revenue reports and oversaw the maintenance of high quality customer service to high volume patron base. Supervised staff of twenty and provided training for new hires. Cultivated new group and subscription sales, managed weekly and monthly revenue reports and oversaw the maintenance of high quality customer service to high volume patron base. Supervised staff of twenty and provided training for new hires.