Coach & hjärntränare, grundare & vd

• Sep 2022 - Present

Partneransvarig

• Sep 2022 - Present

Senior Nordic Brand Manager (interim) I konsult via Academic Search

• Mar 2021 - Aug 2021

Active portfolio management, full P&L responsibility, market/category and consumer analysis/understanding, creative/communication development and execution through efficient media investments to drive success within frozen veg category. Active portfolio management, full P&L responsibility, market/category and consumer analysis/understanding, creative/communication development and execution through efficient media investments to drive success within frozen veg category.

Brand & Portfolio Manager Breakfast (interim)

• Nov 2019 - Jan 2021

Responsible for optimization of brand and portfolio in the Nordic markets and across channels B2C, Foodservice and B2B for the brands AXA, Start!, Gyllenhammar, Kornkammaret and Axana. Performed market, sales and profitability analysis cross-functional in the Nordic markets. Formulated and implemented Nordic category strategies for each channel, responsible for developing portfolio strategy well rooted in customer and consumer needs, continuous work with portfolio optimization. Implemented design adjustments and, together with the Innovation Department, run launch projects for new products. Internal partners: product development, local trade marketing, sales, purchasing, quality and production and the own marketing organization. External partners: Innovation, design and branding agencies, insight companies, repro, Reported to: Marketing & Portfolio Lead Breakfast & Oat. Show less

Product Manager Innovation & Brand Manager The Naia Initiative

• Mar 2016 - Jun 2019

FMCG Industry.Led a high-priority cross-functional strategic project to develop products / beverages in a category where the company has not previously been active. Initially as a project manager, and later as Brand manager. External partners: strategic design agency, communication agency, aroma houses, ingredient suppliers.Achievements: Innovated, developed and launched 10 better-for-you energy drinks, within 3 different concept within the category functional beverage in February 2019 (Sparkling Energy BCAA/Sparkling Energy Drinks/Sparkling Energy Water). Developed and launced the brand The Naia Initiative, identity design and communication.Reported to: Marketing Manager Alcoholic-Free att Spendrups Show less

Vik. Produktchef Schweppes & DrPepper

• Mar 2016 - Aug 2016

Interim assignment (Mar - Jul 2016): Brand Manager Schweppes and Dr Pepper. Developed and launched brand building campaigns and activations.Reported to: Marketing Manager Alcoholic-Free att Spendrups

Account Director

• Jan 2013 - Sep 2015

Client Leadership focusing on both B2C and B2B for the Swedish and European market. Clients: Unilever HPC (brands Dove, Rexona, Axe, Pepsodent, Zendium, Sunsilk, Tresemmé, Toni&Guy, Via, Neutral, Cif) and Swedish bank SEB and EasyPark. Special skills: Team Lead, Brand strategy, Marketing Communication, Media strategy, Sales, Sponsorship strategies, Social media strategies and Product Development Client areas: FMCG & Banking Client Leadership focusing on both B2C and B2B for the Swedish and European market. Clients: Unilever HPC (brands Dove, Rexona, Axe, Pepsodent, Zendium, Sunsilk, Tresemmé, Toni&Guy, Via, Neutral, Cif) and Swedish bank SEB and EasyPark. Special skills: Team Lead, Brand strategy, Marketing Communication, Media strategy, Sales, Sponsorship strategies, Social media strategies and Product Development Client areas: FMCG & Banking

Brand Manager Delizie

• Feb 2011 - Nov 2012

FMCG Industry. Led marketing and innovation plans for launches of new products (design & concept development) in new categories (fresh soups, canned tomatoes and pizza dough). Ownership strategic brand agenda. Brand building, channel planning and media content, external communication and trade activation. Head of trade fair events. Head of cross functional projects. External partners: design agency, communication agency and brand activation agency. Achievements: Increased brand awareness Delizie brand with 400%. Reported to: Marketing Manager at DiLuca & DiLuca Show less

Marketing Manager

• May 2009 - Feb 2011

FMCG Industry. Assignment & partners: Identified, developed and implemented new categories and products to company portfolio (fresh pickled vegetables & parmesan cheese). Ownership of the strategic brand agenda. Marketing management; brand identity, design-, concept and communication development, channel planning och media content, ATL & BTL communication. Part of management team. Exteral partners: Identity, design and communication agencies. Achievements: Increased brand penetration and awareness for Delizie. Increased parmesan category with 16% in vol in one year. Established Delizie brand platform, web & SoMe and blog platform. Reported to: CEO at Diné Food. Show less

Account Director

• Sep 2001 - Apr 2008

Client Leadership focusing on B2C and BTB for the Swedish and Nordic market. Clients: Barilla/Wasabröd, Halebop, Swedbank, Foodmark, Debenhams, Monster etc. Special skills: Team Lead, Brand strategy, Marketing Communication, Media strategy, Sales, Sponsorship strategies, Social media strategies and Product Development Client areas: FMCG, Banking, Telecom, Retail, Recruitment. Client Leadership focusing on B2C and BTB for the Swedish and Nordic market. Clients: Barilla/Wasabröd, Halebop, Swedbank, Foodmark, Debenhams, Monster etc. Special skills: Team Lead, Brand strategy, Marketing Communication, Media strategy, Sales, Sponsorship strategies, Social media strategies and Product Development Client areas: FMCG, Banking, Telecom, Retail, Recruitment.

Interior sales

• Apr 2005 - Sep 2006

Media Strategist

• 1993 - 2001

Reception

• 1990 - 1991