Experience

OpenRice.com

• Technology, Information and Internet
• 100 - 200 Employee

• Assistant Business Optimization Manager

  • Feb 2023 - Present

• Senior Business Optimization Executive

  • Mar 2020 - Feb 2023

  ∙ Coordinated in-house and bank partnership campaigns to drive voucher sales and revenue, e.g. HKTB “Holiday At Home”, Mastercard Yearly Offer, HSBC & HASE Flash Deal, etc. ∙ Formulated year-round strategic marketing plan, as well as project/ campaign proposals for merchant & user acquisition. ∙ Worked on competitor analysis regularly to get an overview on market trend ∙ Closely monitored and evaluated campaign & promotion performance to give useful insights. ∙ Prepared different marketing materials, including but not limited to voucher and campaign sales kit, voucher draft, social media posts & eDM, etc. Show less



TFI Digital Media Limited

• China
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Executive

  • Sep 2019 - Mar 2020

  ∙ Formulated and implemented effective digital marketing campaigns for live streaming events, such as the 37th and 38th Hong Kong Film Awards, with variety of online tools such as Google Ads & Google Analytics to drive awareness and increase app download. ∙ Coordinated and participated in various PR events/ exhibitions, such as Centaline x Microsoft x TFI Blockchain Press Conference, Shanghai PT Expo, Alibaba Cloud Tech Summit, TFI Technology Seminar, etc. ∙ Assisted in marketing partnership and joint promotion with partners. Show less

• Marketing Executive

  • Nov 2017 - Sep 2019

  ∙ Drafted internal and external communication materials, including social media posts, corporate brochure, eDM, bilingual press release, successful client cases and Newsletter, etc. ∙ Managed various social platforms including Facebook, Instagram, LinkedIn, etc. ∙ Analyzed marketing activities or campaigns to draw useful insights.



Sun Life

• Financial Services
• 700 & Above Employee

• Summer Intern - Administrative Assistant

  • Jun 2016 - Aug 2016

  ∙ Provided logistics support for more than 10 insurance agent training classes by generating candidates’ attendance, achievement and venue setting reports ∙ Communicated closely with seniors to ensure tasks were done on time ∙ Provided logistics support for more than 10 insurance agent training classes by generating candidates’ attendance, achievement and venue setting reports ∙ Communicated closely with seniors to ensure tasks were done on time