Jessica Anderson, MBA
Marketing Director at Inplex Custom Extruders LLC- Claim this Profile
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Topline Score
Bio
Experience
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Inplex Custom Extruders LLC
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Plastics Manufacturing
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1 - 100 Employee
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Marketing Director
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Jan 2015 - Present
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Teraco
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Belgium
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1 - 100 Employee
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Marketing Manager
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Mar 2009 - Dec 2014
Build and sustain new partnerships Develop and execute marketing campaignsIdentify and qualify new business opportunitiesDevelop and execute lead generation programs Work with existing client base to maximize the sales efforts within each clientDevelop and execute email marketing campaigns through CRM Build and sustain new partnerships Develop and execute marketing campaignsIdentify and qualify new business opportunitiesDevelop and execute lead generation programs Work with existing client base to maximize the sales efforts within each clientDevelop and execute email marketing campaigns through CRM
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PSA, LLC
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United States
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Investment Banking
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Director of Marketing
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Jun 2007 - Nov 2008
Responsible for overall corporate branding, to include but not limited to all corporate collateral, direct mail campaigns, and advertisingDevelop and execute all client functions, including offsite and out of state parties, trade shows and meetingsDirected project management to include creative engineering, press approvals and quality control. Develop and manage annual marketing budgetFacilitate contracts including program development and pricing. Develop distributor/customer loyalty programs. Email marketing campaigns through CRMResponsible for building and maintaining business relationships.Produce and execute public relations campaigns.Manage all trade shows including client appreciation parties and sporting events, and participate in all related activities.
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Trivista Plastics, LLC
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United States
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Plastics Manufacturing
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Vice President of Sales and Marketing
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Dec 2000 - May 2007
Complete introduction of new company to established competitive market. Lead role in corporate identity program for Start-up Company.Trained and coached client services staffIncreased sales volume from 0 to $14,000,000 in 7 years. Implemented creative strategies that built sales and brand awareness through the development and implementation of advertising and marketing programs. Produced, disseminated and managed corporate identity programs, collateral material design, direct mail programs and trade show activities. Responsible for developing and executing lead generation program through various marketing efforts including, advertising and trade show participation.
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Marketing Director
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Jun 2000 - Dec 2000
Developed strategic marketing communication programs including direct mail, trade publication, website development, and trade show participation. Implemented and created successful channel strategies that built sales and brand awareness through the development and implementation of advertising and marketing programs.Identified target market and directed penetration strategies through the analysis of business case fundamentals, key issue, obstacles, risk and success factors, as well as market competitor assessment of products and needs. Produced, disseminated and managed corporate identity programs, collateral material design, direct mail programs, catalog, flyer and brochure production, public relations campaigns and special event planning.
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Sales Director
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Nov 1996 - Jun 2000
Responsible for building and maintaining relationships with external clients as well as internal departments in order to meet or exceed revenue and share goals. Manage sales and field service activities designed to achieve maximum market penetration, sales growth and profitability through active involvement with key accounts, to include sales calls and customer service communication.Train and coach client services staffManaged client services staff of 10Organized and stage trade shows, as well as sales training seminars for distributors. Develop distributor/customer loyalty programs. Chief company spokesperson in national ad campaign.
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Education
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Dominican University
M.B.A, Marketing and International Business -
Southern Methodist University
BA, Economics -
Hathaway Brown
Hathaway Brown