Jessica Albano

eCommerce Channel Manager at Saint-Gobain ADFORS
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Contact Information
us****@****om
(386) 825-5501
Location
Buffalo-Niagara Falls Area

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Bio

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5.0

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marcia rothenberg

Jessica DeNova worked for me as a marketing assistant during the summer of 2011. One of the projects she completed was a set of two brochures that we mail out to our customers She worked on both content and layout. She also did research on the internet to find new potential customers for our database. I found her to be very easy to work with and a quick learner. She was able to take instruction and then work on a project independently. I highly recommend Jessica.

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Credentials

  • Good Adword Certified
    -

Experience

    • France
    • Wholesale Building Materials
    • 300 - 400 Employee
    • eCommerce Channel Manager
      • Sep 2022 - Present

      Responsible for overseeing the online sales and presence for ADFORS America.

    • eCommerce Channel Specialist
      • Dec 2021 - Sep 2022

      -Responsible for optimizing product packaging for ecommerce shipments.-Work with Supply Chain, Product Managers, Channel Managers, and other departments to ensure the most efficient logistics platform for delivering and servicing. -Responsible for recommending inventory levels dedicated to the channel and communicating to key stakeholders on the topic.-Analyze sales history in the channel and provide monthly forecasts to the Supply Chain team. -Work to ensure customer requirements and regulations are being met for the channel.-Support product development and sourcing for products specific to ecommerce, both with plants and third party vendors.-Remain up to date with the latest trends in the channel, specifically in regards to consumer experience and expectations.

    • United States
    • Retail Groceries
    • 700 & Above Employee
    • Ecommerce Marketing Specialist
      • Nov 2018 - Dec 2021

      • Manage and improve Instacart relationship and customer experience• Identify target markets and develop strategies to increase conversion rate and profitability• Plan, manage, and execute marketing creative and promotional material• Create reports with analytics to monitor results and track successfulness of current marketing strategies• Facilitate with vendors for ecommerce marketing opportunities • Manage relationships with outsourced companies to grow ecommerce through omnichannel solutions

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Ecommerce Consultant/Project Manager
      • Sep 2014 - Nov 2018

      • Managed multiple projects and deadlines making sure they are completed at a high satisfactory level• Acted as the primary point of contact for clients’ projects and defined their outlines, timelines, and budgets• Worked with the development and design teams to execute project deliverables and escalated issues on a daily basis to reach those objectives• Advised retailers on digital marketing strategies and helped grow clients’ ecommerce business• Ran conversion analytics for retailers to council them on site optimization and brand awareness• Actively communicated project status with internal team and client to make any adjustments if needed• Researched competitive industry trends to provide guidance to merchants on organic SEO, PPC, social, and email strategies

    • United States
    • Information Technology & Services
    • Project Manager
      • May 2013 - Sep 2014

      -Served as a company focal point by facilitating communication between clients and development team -Managed multiple projects for new merchants as well as provided support to current customer base -Achieved operational management objectives by implementing action plans for development processes-Successfully forecasted budgets and supervised projects to meet both financial and timeline expectations -Updated internal processes as well as manage human resource objectives such as hiring and training

    • Digital Marketing Consultant
      • Sep 2012 - Sep 2014

      -Certified Google AdWords Professional-Managed AdWords accounts for clients to help better their PPC campaigns-Provided social media training to businesses-Managed and track customer's SEO analytic for higher results-Contributed in ongoing sales efforts-Prepared sales proposals

    • Bookkeeper
      • Jan 2011 - Sep 2014

      -Reconcile and balance bank statements and credit card accounts-Generate invoices-Work daily with QuickBooks-Responsible for accounts payable and make sure bills are paid on time-Responsible for accounts receivable-Generate A/R reports-Successfully initiate collection calls to customers that have overdue accounts-Interact with customers daily by answering phones and scheduling appointments-Actively file and keep track of records-Plan sales promotions by targeting businesses and designing postcards that are specified towards them

    • Marketing Intern
      • Nov 2011 - May 2013

      -Plan new sales promotions by targeting local businesses -Manage Google AdWord accounts -Design print ads to send to prospect customers-Create Facebook ads for customers-Generate sale leads from the general population-Organize social events for prospects and current customers -Follow up on current customers to receive feedback and any further business that may suite their needs-Continue to also manage accounting and bookkeeping duties for the company

    • Marketing Assistant Intern
      • May 2011 - Aug 2011

      -Researched potential prospects and leads-Organized and expanded prospect database-Created and distributed mailing brochures-Designed employee business cards -Researched potential prospects and leads-Organized and expanded prospect database-Created and distributed mailing brochures-Designed employee business cards

Education

  • Rochester Institute of Technology
    Bachelor of Science (BS), Marketing
    2009 - 2013
  • Rochester Institute of Technology
    Bachelor of Science, Marketing
    2009 - 2013

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