Experience

Cricks Sunshine Coast

• Australia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Dec 2020 - Present

  Responsible for creating, coordinating, executing and maximising results of all marketing messages across 5 dealership locations, over 15 brands. My role is largely focused on building a new digital retailing experience and transitioning a traditional business, online. Results: - Increased website conversion rate 125% - Increased leads via website 315% and sales leads 1,050% - Increased leads converted 550% - Increased website sessions 85% and page views 110% Responsible for creating, coordinating, executing and maximising results of all marketing messages across 5 dealership locations, over 15 brands. My role is largely focused on building a new digital retailing experience and transitioning a traditional business, online. Results: - Increased website conversion rate 125% - Increased leads via website 315% and sales leads 1,050% - Increased leads converted 550% - Increased website sessions 85% and page views 110%



Sub Tropic Studio

• Australia
• Museums, Historical Sites, and Zoos

• Curator & Programmer

  • Mar 2020 - Oct 2021

  Sub Tropic Studio is home to a lightbox gallery, artist studios and workshop space for hire. A creative space located in a sub-terrainian bus station, designed as a testing ground for contemporary, experimental art and design. It is a place to meet and a space for sub culture to thrive. Sub Tropic Studio curates a program of exhibitions, workshops and activities that aim to challenge, entertain, educate, excite and unite audiences. Sub Tropic Studio is home to a lightbox gallery, artist studios and workshop space for hire. A creative space located in a sub-terrainian bus station, designed as a testing ground for contemporary, experimental art and design. It is a place to meet and a space for sub culture to thrive. Sub Tropic Studio curates a program of exhibitions, workshops and activities that aim to challenge, entertain, educate, excite and unite audiences.



Sunshine Coast Creative Alliance

• Australia
• Think Tanks
• 1 - 100 Employee

• Board Member (Director of Communications)

  • Nov 2019 - Oct 2021

  The Sunshine Coast Creative Alliance (SCCA) is a not-for-profit, arts advocacy organisation, governed by a member-elected volunteer Board. We connect the dots between creative thinkers, businesses, places, supporters, target markets, audiences and key stakeholders through advocacy, learning, networking and partnerships. We promote the value of creative enterprise and artistic expression as drivers of innovation, business, culture and regional identity. The Sunshine Coast Creative Alliance (SCCA) is a not-for-profit, arts advocacy organisation, governed by a member-elected volunteer Board. We connect the dots between creative thinkers, businesses, places, supporters, target markets, audiences and key stakeholders through advocacy, learning, networking and partnerships. We promote the value of creative enterprise and artistic expression as drivers of innovation, business, culture and regional identity.



Sunshine Coast Council

• Australia
• Government Administration
• 700 & Above Employee

• Digital Marketing Lead (Horizon Festival)

  • Feb 2019 - Nov 2020

  Responsible for leading the digital and social strategy to increase brand awareness and audience participation. Results: - Managed the delivery of a digital festival; with over 230,000 virtual attendances, and a reach of over 1.2 million people - Increased social traffic to website by 82% - Increased Instagram following by 84% and Facebook reach by 72% - Led development of youth audience by driving online engagement, content development and strategy, relationships with media platforms and community engagement. My advocacy saw a suite of targeted youth events programmed in the festival for the first time Show less



Tasi Travels

• Sunshine Coast, QLD

• Founder & Director

  • Jan 2017 - Mar 2020

  Tasi Travels is an ethical travel clothing label, combining minimalism, practicality and style. I led the end to end creation; from designs and fabric sourcing to website development and wholesale management, all while managing an internal team of three and three contract manufacturers. Sold the business in March 2020. Results: - Drove 567% increase in wholesale sales over 12 months - Drove 140% increase in online sales over 12 months - Successfully launched the brand onto every major ethical e-tailer in Australia Show less



ECO. Modern Essentials

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Apr 2014 - Feb 2019

  Responsible for leading and driving the customer and marketing function to develop innovative strategies that continue to evolve the brand, drive traffic, leads and awareness and also continue to grow the brand presence and recognition. Results: - Drove 375% increase in online revenue over 12 months - Drove 450% increase in website traffic over 12 months - Drove development of customer Facebook group to over 15,000 members - Developed marketing and promotional plan for e-tailers, increasing sales by 60% - Led design and creation of new products that became top sellers on launch, selling 80% more units than previous product launch in that category Show less



Tidal Magazine

• Co-founder & Editor

  • Nov 2012 - Jan 2017

  Tidal Magazine was an independent publication supporting local creatives on the East Coast of Australia. Alongside our bi-annual publication, we held regular events called Tidal Presents, supporting the local creative community and bringing culture to the Sunshine Coast. Tidal Magazine was an independent publication supporting local creatives on the East Coast of Australia. Alongside our bi-annual publication, we held regular events called Tidal Presents, supporting the local creative community and bringing culture to the Sunshine Coast.