Jessica Franzone

Brand Marketing Manager at Behr Paint Company
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Contact Information
us****@****om
(386) 825-5501
Location
Costa Mesa, California, United States, US
Languages
  • English Native or bilingual proficiency

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Bio

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Credentials

  • Acrobat DC Essential Training
    Lynda.com
    Sep, 2016
    - Nov, 2024
  • Managing Project Communication
    Lynda.com
    Jul, 2016
    - Nov, 2024

Experience

  • Behr Paint Company
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Brand Marketing Manager
      • Feb 2021 - Present

      - Develop holistic brand marketing strategy and omnichannel marketing plans for brand and product campaigns- Lead day-to-day marketing activities; campaign development, creative reviews and approvals, vendor partnership, management- Partner with cross-functional teams to establish and fulfill channel and product marketing needs, leading the process from initial briefing to competition- Collaborate with legal counsel on name generations, trademarks, etc.

    • Social Media Marketing Manager
      • Nov 2019 - Feb 2021

      Managing the development of social content, campaigns and promotions for the Behr brand. Proficient with Facebook, Instagram, Pinterest, Twitter, Snapchat and YouTube platforms and demonstrates a passion and deep understanding of the platform's best practices and trends.• Manage editorial calendar for both organic and paid social content.• Managing paid media content, timing and trafficking with agency partners.• Manage content deliverables, timelines and oversee internal/agency review and approvals.• Lead and manage Influencer programs to help extend the reach of our Brand. • Lead planning and development of on-going social programs.• Lead activations for consumer sweepstakes and contests from concept to execution.• Oversee legal component of consumer promotions including official rules development, state registrations and filing, prize fulfillment administration.• Plan and execute content needs for social including photoshoots, blog projects, static and video assets.• Compile reports and analyze data as it relates to content and program performance.• Develop social, web and CRM copy to support social efforts.• Schedule and publish ongoing content within Sprinklr SMM platform.• Independently and collaboratively plan, organize and complete projects• Manage multiple projects and timelines effectively, with a sense of urgency Show less

    • Sr. Social Media Project Specialist
      • Apr 2018 - Nov 2019

      • Project management of social content and consumer promotions for both the Behr and KILZ brands.• Work closely with cross-functional teams and agency partners to develop and execute monthly content calendars and social campaigns.• Assist with coordinating social promotion activations for consumer sweepstakes and contests such as rules development, state registrations, and filing, prize fulfillment administration• Manage editorial calendar for both organic and paid social content• Manage content deliverables, timelines and monthly invoicing• Route assets to internal teams for review and approvals• Schedule and publish ongoing social content within the Sprinklr SMM platform• Coordinate with internal teams and agency partners to plan and execute content needs including photo shoots, blog projects, static and video assets• Develop social post copy• Update UTM tagging and tracking links• Assist with influencer outreach social programs to help coordinate creative deliverables and product fulfillment logistics Show less

    • Traffic Coordinator
      • May 2014 - Apr 2018

      • Provide support to the entire Creative Services Department by successfully keeping assignedprojects on schedule and manage physical flow of work.• Coordinate and implement projects with responsibilities that include a variety of mediumssuch as collateral, POP, product labels, digital assets and can shots for Behr (Home DepotChannel), Diversified Channels, Behr Pro, International and Corporate verticals.• Assist in the implementation of new project management technology to increase efficiency of creative department.• Manage proof review and approval with multiple vendors.• Lead weekly job status meetings with marketing team to manage priorities. Show less

    • Assistant Product Manager
      • Feb 2014 - May 2014

      •Assist in the creation and development of marketing materials such as labels, collateral, in-store points of purchase, product presentation materials and merchandising designs.•Coordinate communications and project tasks between sales, marketing, research and development, production and operations of new products to meet project deadlines.•Support product managers in promoting paint products under the Behr name at Home Depot.

  • TGI Fridays
    • United States
    • Restaurants
    • 700 & Above Employee
    • Server/ Trainer
      • Sep 2009 - May 2014

      •Able to efficiently and promptly multi-task and work as a team to manage the flow of the restaurant. •Communicate with fellow employees and anticipate guest needs. •Trainer for new server employees. •Able to efficiently and promptly multi-task and work as a team to manage the flow of the restaurant. •Communicate with fellow employees and anticipate guest needs. •Trainer for new server employees.

  • FieldTurf Landscape
    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Promotional Assistant
      • Sep 2009 - Jul 2012

      • Network with potential clients to help spread brand awareness and drive business goals. • Develop strategies that help connect consumers with the product. • Meet with clients to answer questions, promote product and find quality leads for company. • Network with potential clients to help spread brand awareness and drive business goals. • Develop strategies that help connect consumers with the product. • Meet with clients to answer questions, promote product and find quality leads for company.

  • Teafco, Inc.
    • Brea, Ca
    • International and Domestic Sales
      • May 2008 - Jul 2009

      • Provide customer service to domestic and international customers while promoting products and company services. Execute product orders in a timely matter. • Create promotional emails for contests and sales. • Attend national trade shows to meet potential business partners and successfully gain new clients. • Provide customer service to domestic and international customers while promoting products and company services. Execute product orders in a timely matter. • Create promotional emails for contests and sales. • Attend national trade shows to meet potential business partners and successfully gain new clients.

Education

  • University of California, Irvine Division of Continuing Education
    Certificate, Project Management
    2016 - 2016
  • Fullerton College
    Web Design / Graphic Design
    2011 - 2013
  • California State Polytechnic University-Pomona
    Bachelor of Science, Marketing Management, International Business
    2005 - 2009

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