Marketing Specialist

• Nov 2022 - Present

Marketing Coordinator

• Feb 2021 - Dec 2022

Key role in expansion and performance of Digital Marketing profile• Work directly with digital app developers to execute marketing campaigns on the mobile app, contributing to the company’s growing position in the digital space, increasing transactions, average cheque and guest frequency• Responsible for executing promotions with existing partners which include the Toronto Blue Jays, PepsiCo and Paymi• Track reports for brand performance. Weekly trajectory of transactions, frequency of purchase, and app sales percentage of overall sales• Responsible for onboarding new locations across Canada, publications on the mobile app and company website• Handle all complex integrations with digital platforms ensuring all profiles are in line with brand guidelines• Successfully integrated white label delivery on the mobile app. Worked with multiple internal and external partners to launch a successful platformStrategic development and execution of in-store marketing initiatives• Responsible for creating promotion sell sheets and merchant checklists for operators to follow. Includes promotion summaries, planograms, suggestive selling techniques, execution checklists and staff incentive contests• Manage 225+ store distribution of all point-of-purchase material for each campaign. Work directly with vendors to ensure successful deployment across CanadaCross functional project management• Prepare decks and present upcoming promotions to all Regional Training Directors acrossCanada• Work with Social Media Manager. Projects include alignment on upcoming promotion launches and food drops for social media influencers• Responsible for coordinating National Advisory Committee meetings. Work with franchisees, gathering feedback on past selling initiatives, present new marketing plans and consolidate ideas for marketing calendar updates• Manage the Mary Brown’s food truck calendar. Obtain all required permits for events and handle all related logistics for perfect execution

Assistant Branch Rental Manager

• Sep 2019 - Aug 2020

• Began career as summer Management Intern and was asked to return after graduation as Management Trainee. Promoted to Management Assistant in September 2019 before quickly being offered an Assistant Branch Rental Manager position• Secured, managed and enhanced account relationships with key decision-makers, conducting daily production meetings, various sales, marketing and service calls, generating large increases in accounts and profits. Leveraged skills in determining appropriate communication vehicles to maximize audience understanding of message and intent• Profit and loss analysis to continuously improve branch performance. Processed accounts receivable for the branch to manage cash flow and minimize bad debt using various technologies such as Microsoft Word, Excel and PowerPoint• Trained and monitored performances of Management Trainees/Interns in the office. Completed multiple day- to-day HR functions, including interviewing and training• Ranked in top 5 performers among interns in the Greater Toronto Region (Summer 2017)

Management Assistant

• Sep 2019 - Sep 2019

Management Trainee

• Sep 2018 - Sep 2019

Sales Associate

• Jan 2017 - May 2017

Brand Associate

• Apr 2016 - Apr 2017