Experience

Backbone Media

• United States
• Marketing Services
• 100 - 200 Employee

• Associate PR Director

  • Feb 2022 - Present

  Client Experience: Ski Utah, Bank of the West, TAXA Outdoors, Manitou/Alumacraft, Sea-Doo, Hobie, The Conservation Alliance, Eddie Bauer

• Senior PR Account Manager

  • Mar 2021 - Feb 2022



Vail Resorts

• United States
• Hospitality
• 700 & Above Employee

• Communications Manager, Beaver Creek

  • Oct 2018 - Feb 2021

  Beaver Creek, CO -Promoted the Beaver Creek and Vail Resorts brand -Managed public perception of issues facing the resort -Managed crisis communications -Provided strategic counsel -Crafted communications goals and strategies in alignment with key marketing growth objectives -Collaborated with larger Vail Resorts communications team across the resort portfolio to develop seamlessly executed public relations campaigns and synchronized media outreach -Responded to media inquiries and served… Show more -Promoted the Beaver Creek and Vail Resorts brand -Managed public perception of issues facing the resort -Managed crisis communications -Provided strategic counsel -Crafted communications goals and strategies in alignment with key marketing growth objectives -Collaborated with larger Vail Resorts communications team across the resort portfolio to develop seamlessly executed public relations campaigns and synchronized media outreach -Responded to media inquiries and served as spokesperson and ambassador to media -Developed and maintained media tools resulting in story placement, including online newsroom, press releases, fact sheets, talking points, photo and b-roll library

• Senior Specialist, Corporate Communications

  • Jan 2017 - Oct 2018

  Broomfield, Colorado



Pac/West Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Oct 2016 - Jan 2017

  Denver, Colorado



Great Wolf Lodge

• United States
• Hospitality
• 700 & Above Employee

• Communications Manager

  • Apr 2015 - Oct 2016

  Madison, Wisconsin -Assisted with development of public relations campaigns and overall corporate communications strategy -Responded to PR inquiries such as requests for images, information, interviews, and visits -Managed ongoing media stay program at 12 resorts across the U.S. -Vetted all requests for media stays; managed stays on-property -Proactively pitched media and influencers regarding upcoming events, news, and PR initiatives -Planned and executed media FAM events throughout the year… Show more -Assisted with development of public relations campaigns and overall corporate communications strategy -Responded to PR inquiries such as requests for images, information, interviews, and visits -Managed ongoing media stay program at 12 resorts across the U.S. -Vetted all requests for media stays; managed stays on-property -Proactively pitched media and influencers regarding upcoming events, news, and PR initiatives -Planned and executed media FAM events throughout the year -Assisted with social media strategy and content creation -Supported public relations and brand marketing photo and video shoots -Drafted corporate press releases -Monitored media coverage and managed reporting -Produced blog content -Drafted industry award entries -Served as spokesperson

• Communications Representative

  • Jul 2013 - Apr 2015

  Madison, Wisconsin



hey, daisy!

• Sales Associate

  • May 2012 - Jul 2013

  Green Bay, Wisconsin Area sell, blog, & tweet shopheydaisy.wordpress.com @shopheydaisy



Wisconsin Union Directorate

• Program Office Assistant

  • Apr 2010 - Dec 2011



City of Green Bay

• United States
• Government Administration
• 200 - 300 Employee

• Seasonal employee

  • Jun 2008 - Aug 2009



The Bon-Ton Stores, Inc.

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Apr 2008 - Jun 2009