Director of Marketing & Media

• Jan 2023 - Present

Director Marketing Creative Services

• Mar 2018 - Sep 2023

Advertising Director

• Jun 2017 - Sep 2023

Yoder Department Store is a family owned and managed retailer specializing in fabric, shoes and clothing located in Shipshewana, Indiana. Yoder Department Store is a family owned and managed retailer specializing in fabric, shoes and clothing located in Shipshewana, Indiana.

Marketing & Communications

• Oct 2014 - Sep 2023

Plan/Execute marketing communications strategy with a priority focus on (1) trade shows and (2) digital marketing efforts. Ensure that customer-facing marketing communication is consistent with corporate strategies, product messaging and corporate brand standards and measures. Working closely with product managers execute at 20 international, national and regional trade shows annually as well as industry seminars, press releases, tours and conferences. Manage all pre and post trade show logistics, delivery, and strategic planning for the trade shows. Manage leads process including leads qualification, distribution, tracking and ROI analysis from the trade shows. Digital Marketing, Development and execution of a digital marketing plan including email marketing, online advertising, Social Media (Facebook, Twitter, etc.) SEO, PPC and viral marketing. Work closely with marketing team to support product commercialization and demand creation plans. Track success of Web/Internet campaigns using tools such as Google Analytics. Consistently monitor the ongoing success of promotional activities based on metrics and make recommendations for adjustments to the plans. Manage consumer and customer website via content management and management of web hosting vendor. Develop print and digital content for inclusion in marketing efforts. Manage outside creative resources. Distribute press releases and track impact; analyze competitive media position and make recommendations for future public relations outreach based on this data and media calendar opportunities; build relationships with key editors and pitch stories as needed. Develop annual advertising and media calendar by meeting with industry magazine representatives, make recommendations for media placement; execute ad insertion schedule including print, banner ads, e-newsletters, buyer guide insertions and cooperative advertising as part of the marketing communications promotional calendar. Show less

Manager, Sweepstakes Marketing Production

• Feb 2013 - Oct 2014

• ShopYourWay is a member based social shopping system that leverages personalized rewards, a suite of services and a collection of experiences that serve, delight and engage those who join and participate. • ShopYourWay is used by millions of loyal and spending members whose primary goal is to engage with products, brands and other shoppers. As part of the ShopYourWay Sweepstakes Marketing team, I work with value-add media partners, television networks and internal business units to develop socially engaging sweepstakes with VIP Exclusive Experiences and once in a lifetime, priceless prizes. I manage the client/vendor relationship, set goals and objectives, work to develop an innovative construct, and manage the process through internal and external teams through sweepstakes launch and fulfillment. Work with production team to manage copy deck/creative creation/approval process. Manage review and approval process for all prize provider agreements, licensing assets and official rules with vendor, internal and external legal teams. Build interesting and exclusive content on brand pages to showcase vendor’s brands and products. Leverage sweepstakes with social task/interaction that allows a data capture for vendors and ladders up to unique business needs. Secure assets to promote sweepstakes, including: television, radio, mass member email deployment, social media promotion, circular and in-store channel assets. Help Develop New Local Sweepstakes initiative for ShopYourWay. Media Partners include: Disney/ABC Family, Viacom: VH1, TVLand, CMT; NBA, NFL, ESPN, Warner Brothers, Happy Madison Productions, Ion Media Networks, AMC, GSN, Cumulus Media, Craftsman, Hearst Publishing, Condé Nast, Time Inc and more. Show less

Marketing Director

• Jul 2012 - Feb 2013

Assist Chef in all aspects of the business from Marketing/Advertising to Recipe Research and Implementation, Food Costs, PR, Social Media, Guest Relations, Special Events Assist Chef in all aspects of the business from Marketing/Advertising to Recipe Research and Implementation, Food Costs, PR, Social Media, Guest Relations, Special Events

Director of Marketing

• Jan 2012 - Jul 2012

• Support and facilitate annual marketing plan and contribute to overall marketing brand strategy for both general line and three new lines. • Act as a liaison between media agents, brokers, distributors and internal production team, providing initial project direction and revisions. • Negotiate and buy print services, media access, and stock imagery. • Design and implement company-wide social media campaign: Twitter, Facebook, LinkedIn, Google+, Pinterest. • Offer coaching for prospective client meetings, presentations. • Develop collateral material, graphics for mobile/outdoor marketing (Billboard, Truck, Hummer, and Smart Cars), brochures, banners, websites, and trade show materials. • Manage marketing department. Show less

Marketing Manager

• Jun 2004 - Aug 2011

Marketing Team Leader

• Jun 2004 - Jul 2011

• Manage the everyday marketing activities of Victor calculators, which include: advertising, newsletters, direct mailing, web-social media-video marketing, promotion coordination and development, printing, customer events and trade shows. • Manage Staff of five Creative Professionals, including their initial hiring, training, reviews and everyday tasks.• Manage and develop new retail, online and independent reseller accounts. This year, including: Office Depot, Staples, Quill, and Ace Hardware International, Shoplet, Amazon.com, Target.com, Sears.com, discountofficeitems.com, BJs.com.• Manage over 80 manufacturer’s representatives throughout the States, Canada and Puerto Rico.• Redesign and revamp Victor’s online presence; including from-scratch Marketing-Based Website, YouTube with advanced tags, Google Ad-Words, Separate Brand-Related Yahoo website, Twitter @calculatorgirl, developing Facebook Fan Page, Search-Engine Optimization and exposure by captivating keywords and earning leverage on top online sites.• Instrumental to the winning of Los Angeles Unified School District Calculator Bid, re-wrote the specification.• Create, implement and distribute the EDUCATE ‘08, ‘09, ’10, ’11 Back-To-School Calculator Program and Quarterly Rebates and Promotion Programs, doubling and then tripling participation from 2005.• Design and Develop the former www.victorpromptlogic.com, and the new www.victortech.com• Create and manage Consumer Rebate and Gift-with-Purchase Programs.• Successfully manage and grow Victor Custom Imprint Program.• Contribute to the design of the 2006, 2007, 2008 and 2009 Victor catalogs and complete the French translations. • Contribute to the development of new Victor products: including research, reporting, testing and development of industry-leading Prompt Logic™ Technology, AntiMicrobial Protection, Environmentally-Friendly Recycled Plastic Products, TUFFCALC durability, Big Print™ Technology Show less

Marketing & Media Coordinator

• Nov 2006 - Dec 2008

Marketing Assistant

• Jun 2004 - Nov 2006

Selling Specialist

• Jun 2003 - Feb 2004

 Achieve and exceed clientele goals while accomplishing credit and sales goals.  Contribute to the success of the Domestics Selling Team.  Earn the confidence and trust of customers enough to become personal shoppers for them.  Truly uphold the level of customer service a Bloomingdale’s customer expects.  Team-member for the entire new-store opening, Oak Brook Centre Location; Grand Opening 09/11/2003.  Achieve and exceed clientele goals while accomplishing credit and sales goals.  Contribute to the success of the Domestics Selling Team.  Earn the confidence and trust of customers enough to become personal shoppers for them.  Truly uphold the level of customer service a Bloomingdale’s customer expects.  Team-member for the entire new-store opening, Oak Brook Centre Location; Grand Opening 09/11/2003.