Experience

Keyframe Communications

• Canada
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Social Media and Content Manager

  • Jan 2018 - Present



Westman Editorial

• Content Writer (freelance)

  • Apr 2017 - Dec 2017

  As a content creator at Westman Editorial I was responsible for writing blogs for a number of different clients in various industries. Content varied from long form educational articles, to short and punchy entertainment style listicles. Working closely with a team of editors, work was assigned at the start of each week and was to be researched, written, and edited before the week's end. By daily tasks included: - researching clients, target audiences, and various topics for blogs - determining appropriate keywords and writing with SEO in mind - writing blogs varying from 600 to 2,000 words - inserting appropriate and relevant images and links -edition content before submission Show less



Bensimon Byrne

• Canada
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • May 2017 - Aug 2017

  Working as a copywriter at Bensimon Byrne was a dream come true - it’s an agency with suburb clients, extremely talented staff, and dogs… My focus was primarily on social media content - building engaging posts that resonated with a number of different target audiences. Daily tasks included: - Following current events and social media trends - Developing creative ideas that fit into the world of social media (Meme’s, GIFS, Boomerang driven creative) - Working closely with creative directors to ensure content was top notch - Working from creative briefs and remaking on track with client goals - Shooting social content (photography and video) - Studying emojis - Developing copy for socials, websites, brochures, digital ads, etc - Refine, refine, refine - Present details concepts and visual notes to clients - Working with client to make concepts become working ideas and tangible marketing solutions - Playing with office dogs Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Copywriting Intern

  • Jan 2017 - Apr 2017

  My internship at JWT Toronto was extra special, as I gained experience in both the creative and business side of the industry. Half of my internship was client focused, managing various accounts. My daily tasks included: - Maintaining calendars - Building creative briefs - Working directly with client - Running research sessions - Tracking budgets - Building campaign schedules - Competitive research The other half of my internship was creative focused as a copywriter. Daily tasks included: - Reading and working from a creative brief - Building concepts and sample scripts - Presenting ideas to clients - Working creatively to make refinements to scripts - Writing for various media, including radio, social media, website, and digital ads Show less



Algonquin College of Applied Arts and Technology

• Canada
• Higher Education
• 700 & Above Employee

• Advertising and Marketing Student

  • Sep 2014 - Apr 2017

  Algonquin College's Advertising and Marketing Program provides students with in-depth, hands-on training into the world of advertising and marketing. Every aspect of creatives services is covered, from developing media plans to writing a 30-second radio commercial. At the end of the three-year program, you're equipped with an advanced diploma and the experience necessary to excel in a number of roles in the advertising industry. My journey is the program was creative based, with a focus on copywriting and content creation. I was the 2015/2016 recipient of The Ottawa Citizen Award for my work with La Bottega, and the recipient Nancy Henry Scholarship for Academic Excellence. Show less