Branding Consultant

• Feb 2022 - Present

Director, Strategic Accounts

• Mar 2021 - Feb 2022

I spearhead expansion market identification, devise entry strategies, and influence market-specific product development for this high-end bag manufacturer. Additionally, I cultivate key accounts such as Nordstrom and REI and collaborate with them on revenue expansion. I am now expanding our licensing operation in the professional sports market. I am the revenue generation leader every year during my tenure, with Strategic Accounts revenue surpassing our e-commerce, retail, wholesale, and… Show more I spearhead expansion market identification, devise entry strategies, and influence market-specific product development for this high-end bag manufacturer. Additionally, I cultivate key accounts such as Nordstrom and REI and collaborate with them on revenue expansion. I am now expanding our licensing operation in the professional sports market. I am the revenue generation leader every year during my tenure, with Strategic Accounts revenue surpassing our e-commerce, retail, wholesale, and international businesses.

Senior Account Executive

• Aug 2019 - Mar 2021

In this role before I joined the senior management team, I orchestrated the revenue growth of the B2B client portfolio, advising accounts regarding line extensions, new products, and alternative strategies to cope with market disrupted by pandemic. I regularly coordinated with our National Accounts team on customer base growth. A kiosk solution I spearheaded bolstered our sales during the pandemic with remote workers designing their own branded bags that were then manufactured in San… Show more In this role before I joined the senior management team, I orchestrated the revenue growth of the B2B client portfolio, advising accounts regarding line extensions, new products, and alternative strategies to cope with market disrupted by pandemic. I regularly coordinated with our National Accounts team on customer base growth. A kiosk solution I spearheaded bolstered our sales during the pandemic with remote workers designing their own branded bags that were then manufactured in San Francisco and mailed to their homes.

Account Executive

• Mar 2018 - Aug 2019

I formulated client-specific products, collections, and exclusives to gain and maintain brand loyalty like an eco-friendly bag program created for key account promotional agency Brandvia. I oversaw our largest-revenue B2B accounts and engaged leading promotional companies with joint creative strategies, line showings, and long-term incentive programs. I developed the technology company market with products customized for customer and employee promotional campaigns or sale in company stores for… Show more I formulated client-specific products, collections, and exclusives to gain and maintain brand loyalty like an eco-friendly bag program created for key account promotional agency Brandvia. I oversaw our largest-revenue B2B accounts and engaged leading promotional companies with joint creative strategies, line showings, and long-term incentive programs. I developed the technology company market with products customized for customer and employee promotional campaigns or sale in company stores for clients like Google.

Business Development Manager at Timbuk2 Corporate Sales

• Nov 2015 - Mar 2018

I orchestrated the identification and analysis of unexplored B2B channel opportunities. Additionally, I guided our high-level accounts through the relationship start-up phase, estimated future revenues, and evaluated the potential for exclusive programs and partnerships. All new accounts during this period landed in the company’s top B2B ranking.

National Sales Manager

• Feb 2015 - Aug 2015

I headed the Sales Operation for a high-fashion start-up that featured locally manufactured product. I inaugurated strategic relationships with first-time partners, as well as ones who had worked with a previous incarnation of company. Additionally, I organized a channel sales framework that added private label, B2B, and corporate sales in addition to retail and drove a shift in sales strategy from a distributor to direct corporate model. A partnership with high-visibility brand Brooklyn Circus… Show more I headed the Sales Operation for a high-fashion start-up that featured locally manufactured product. I inaugurated strategic relationships with first-time partners, as well as ones who had worked with a previous incarnation of company. Additionally, I organized a channel sales framework that added private label, B2B, and corporate sales in addition to retail and drove a shift in sales strategy from a distributor to direct corporate model. A partnership with high-visibility brand Brooklyn Circus supported our soft reentry into the market at Liberty Fair NYC show. Private label sales surged through additional partners, such as The Guideboat Co. that expanded range of products. Show less I headed the Sales Operation for a high-fashion start-up that featured locally manufactured product. I inaugurated strategic relationships with first-time partners, as well as ones who had worked with a previous incarnation of company. Additionally, I organized a channel sales framework that added private label, B2B, and corporate sales in addition to retail and drove a shift in sales strategy from a distributor to direct corporate model. A partnership with high-visibility brand Brooklyn Circus… Show more I headed the Sales Operation for a high-fashion start-up that featured locally manufactured product. I inaugurated strategic relationships with first-time partners, as well as ones who had worked with a previous incarnation of company. Additionally, I organized a channel sales framework that added private label, B2B, and corporate sales in addition to retail and drove a shift in sales strategy from a distributor to direct corporate model. A partnership with high-visibility brand Brooklyn Circus supported our soft reentry into the market at Liberty Fair NYC show. Private label sales surged through additional partners, such as The Guideboat Co. that expanded range of products. Show less

National Sales Manager

• May 2014 - Feb 2015

Pursuing national, corporate, and specialty retailer accounts for this high-end bag and accessory maker, I also managed our Bay Area corporate accounts. New accounts included Twitter, Visa, Airbnb, and New Relic. We also saw our Whole Foods and Sports Basement presence jump from 10 to 25 locations. Pursuing national, corporate, and specialty retailer accounts for this high-end bag and accessory maker, I also managed our Bay Area corporate accounts. New accounts included Twitter, Visa, Airbnb, and New Relic. We also saw our Whole Foods and Sports Basement presence jump from 10 to 25 locations.

National Sales Manager

• Oct 2009 - Apr 2014

Supervising a 20-person outside sales team for US market of this Australian bag and luggage manufacturer, I transitioned our distribution from retail to wholesale. I coordinated with our Australia-based leadership and design team on US strategy and product development. We revitalized inactive domestic accounts through greater sales attention, heightened brand awareness, promotions, and incentives that included a large presence on Zappos and introduction of exclusive Apple designs and products. Supervising a 20-person outside sales team for US market of this Australian bag and luggage manufacturer, I transitioned our distribution from retail to wholesale. I coordinated with our Australia-based leadership and design team on US strategy and product development. We revitalized inactive domestic accounts through greater sales attention, heightened brand awareness, promotions, and incentives that included a large presence on Zappos and introduction of exclusive Apple designs and products.

Location Manager

• Oct 2004 - Oct 2009

Duties relevant to this position included but were not limited to: Delivered the creative vision of Director and Producers. Negotiated rental fees and use of property with owners and local government. Coordinated multiple departments working efficiently at each location. Duties relevant to this position included but were not limited to: Delivered the creative vision of Director and Producers. Negotiated rental fees and use of property with owners and local government. Coordinated multiple departments working efficiently at each location.