Experience

Visionary Media Group

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing

  • Mar 2021 - Present

  Nashville, Tennessee, United States Responsible for creating end-to-end release strategies and campaigns with corresponding budgets for artists on label. Lead and collaborate with the team to bring those projects into the marketplace (Social Media, Ad Agency, PR, Distributor + Commercial Partnerships, Radio Promo, Creative, A&R) maximizing exposure, consumption and revenue, while working with Artists & Mgmt. - Artist Development: Album campaign on new artist led to key press and DSP editorial features, Opry Debut, Mgmt… Show more Responsible for creating end-to-end release strategies and campaigns with corresponding budgets for artists on label. Lead and collaborate with the team to bring those projects into the marketplace (Social Media, Ad Agency, PR, Distributor + Commercial Partnerships, Radio Promo, Creative, A&R) maximizing exposure, consumption and revenue, while working with Artists & Mgmt. - Artist Development: Album campaign on new artist led to key press and DSP editorial features, Opry Debut, Mgmt Deal. - Negotiated artists’ monthly residency which grew to 12 months + multiple sellouts, expanding fan base, merch sales + 1P data. - Helped to grow Artists Followers: DSPs 100+%, YouTube 110+%, TikTok 900+%; 1P Data 250+%. Spearheaded artist activation with Indianapolis Colts x Bud Light. Rally Towel data capture at concert grew 1P data 70%. - Formed charitable partnership with Thurgood Marshall College Fund around artist single release, donating portion of proceeds. Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Artist Management Consultant

  • May 2020 - Mar 2021

  Release and Content Strategies, Merchandising, Deal Negotiation, Improving Artists’ Digital Footprint, Digital Ad Campaigns - Negotiated for vocalist client to own max percentage of recording that has generated 70M+ streams and a Grammy nomination.



Interscope Records

• Musicians
• 500 - 600 Employee

• Promotion Manager, Northeast (Markets #1, #10)

  • Jan 2013 - Jan 2021

  New York, New York Reported directly to the President of Promotion, drove and elevated airplay, exposure, music consumption and revenue for artists and label across 8 states including top media markets NYC and Boston. Cultivated and maintained relationships, implemented data and trend-driven promotional strategies, negotiated with key media partners. - Orchestrated fast-paced promotional days in NYC with artists such as Lady Gaga, Selena Gomez, and Imagine Dragons. - Partnered with Z100 NYC to… Show more Reported directly to the President of Promotion, drove and elevated airplay, exposure, music consumption and revenue for artists and label across 8 states including top media markets NYC and Boston. Cultivated and maintained relationships, implemented data and trend-driven promotional strategies, negotiated with key media partners. - Orchestrated fast-paced promotional days in NYC with artists such as Lady Gaga, Selena Gomez, and Imagine Dragons. - Partnered with Z100 NYC to create private performance for fans of The 1975 at the Empire State Building. - Team achieved 10 #1 Billboard Hot 100 Singles, and 25 #1 Billboard Albums in that time. Named Billboard Label of the Year 2020. Show less

• Promotion Manager, Rocky Mountain Region & Pacific NW (Markets #12, #18)

  • 2002 - 2012

  Denver, CO - Team achieved 22 #1 Billboard Hot 100 Singles and 17 #1 Billboard Albums in that time. - Launched first Top 40 radio airplay for Ellie Goulding at influential Seattle radio station ahead of company timeline, ultimately leading to #1 single, generating 370M+ streams and 4.5M+ single sales.

• Promotion Manager, Pittsburgh & Cleveland (Markets #28, #34)

  • May 2000 - Dec 2002

  Pittsburgh, Pennsylvania, United States