Jesse Audubey
Senior Strategist at CreateFuture- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Aurélie Sauthier
Jesse is one of the few people who have a true understanding of all the ins and outs of a brand's digital presence. Her longstanding experience in digital allows her to have a deep understanding of not only the functionalities of the platforms but more importantly how consumers use them. She is a true digital enthusiast, always learning and discovering new things and bringing a lot to clients. Jesse is also a team player, driven by challenges, and able to take projects and take them far. She has been a key person in the development of Made in and is a tremendous asset to a team, not only for her expertise but also for her excellent interpersonal skills, loyalty, and motivation. Having Jesse on your team is a huge blessing and we would welcome her back to the team wherever she is in the world. I would very, very highly recommend Jesse to anyone, as I know she will surpass all expectations.
Sylvaine Bernal
Few people have the opportunity to work with a colleague who is efficient, smart and friendly at the same time -but I did when I worked with Jess I hired Jess as Content Markleting Manager in 2018 after seeing samples of her work and blog, and she expertly filled the role just over a year. I was particularly impressed by Jess’ ability to handle with a smile even the toughest internal stakeholders-effortlessly. That rare skill allowed her to finalise difficult projects that were on hold for a long time. Jess is also able to juggle multiple projects in a very organised manner and to make a dramatic difference in the productivity level of a team. As a passionated individual, Jess is always seeking for new technologies, topics, methods or ideas to use and implement. As a team member or a leader, Jess earns my highest recommendation.
Aurélie Sauthier
Jesse is one of the few people who have a true understanding of all the ins and outs of a brand's digital presence. Her longstanding experience in digital allows her to have a deep understanding of not only the functionalities of the platforms but more importantly how consumers use them. She is a true digital enthusiast, always learning and discovering new things and bringing a lot to clients. Jesse is also a team player, driven by challenges, and able to take projects and take them far. She has been a key person in the development of Made in and is a tremendous asset to a team, not only for her expertise but also for her excellent interpersonal skills, loyalty, and motivation. Having Jesse on your team is a huge blessing and we would welcome her back to the team wherever she is in the world. I would very, very highly recommend Jesse to anyone, as I know she will surpass all expectations.
Sylvaine Bernal
Few people have the opportunity to work with a colleague who is efficient, smart and friendly at the same time -but I did when I worked with Jess I hired Jess as Content Markleting Manager in 2018 after seeing samples of her work and blog, and she expertly filled the role just over a year. I was particularly impressed by Jess’ ability to handle with a smile even the toughest internal stakeholders-effortlessly. That rare skill allowed her to finalise difficult projects that were on hold for a long time. Jess is also able to juggle multiple projects in a very organised manner and to make a dramatic difference in the productivity level of a team. As a passionated individual, Jess is always seeking for new technologies, topics, methods or ideas to use and implement. As a team member or a leader, Jess earns my highest recommendation.
Aurélie Sauthier
Jesse is one of the few people who have a true understanding of all the ins and outs of a brand's digital presence. Her longstanding experience in digital allows her to have a deep understanding of not only the functionalities of the platforms but more importantly how consumers use them. She is a true digital enthusiast, always learning and discovering new things and bringing a lot to clients. Jesse is also a team player, driven by challenges, and able to take projects and take them far. She has been a key person in the development of Made in and is a tremendous asset to a team, not only for her expertise but also for her excellent interpersonal skills, loyalty, and motivation. Having Jesse on your team is a huge blessing and we would welcome her back to the team wherever she is in the world. I would very, very highly recommend Jesse to anyone, as I know she will surpass all expectations.
Sylvaine Bernal
Few people have the opportunity to work with a colleague who is efficient, smart and friendly at the same time -but I did when I worked with Jess I hired Jess as Content Markleting Manager in 2018 after seeing samples of her work and blog, and she expertly filled the role just over a year. I was particularly impressed by Jess’ ability to handle with a smile even the toughest internal stakeholders-effortlessly. That rare skill allowed her to finalise difficult projects that were on hold for a long time. Jess is also able to juggle multiple projects in a very organised manner and to make a dramatic difference in the productivity level of a team. As a passionated individual, Jess is always seeking for new technologies, topics, methods or ideas to use and implement. As a team member or a leader, Jess earns my highest recommendation.
Aurélie Sauthier
Jesse is one of the few people who have a true understanding of all the ins and outs of a brand's digital presence. Her longstanding experience in digital allows her to have a deep understanding of not only the functionalities of the platforms but more importantly how consumers use them. She is a true digital enthusiast, always learning and discovering new things and bringing a lot to clients. Jesse is also a team player, driven by challenges, and able to take projects and take them far. She has been a key person in the development of Made in and is a tremendous asset to a team, not only for her expertise but also for her excellent interpersonal skills, loyalty, and motivation. Having Jesse on your team is a huge blessing and we would welcome her back to the team wherever she is in the world. I would very, very highly recommend Jesse to anyone, as I know she will surpass all expectations.
Sylvaine Bernal
Few people have the opportunity to work with a colleague who is efficient, smart and friendly at the same time -but I did when I worked with Jess I hired Jess as Content Markleting Manager in 2018 after seeing samples of her work and blog, and she expertly filled the role just over a year. I was particularly impressed by Jess’ ability to handle with a smile even the toughest internal stakeholders-effortlessly. That rare skill allowed her to finalise difficult projects that were on hold for a long time. Jess is also able to juggle multiple projects in a very organised manner and to make a dramatic difference in the productivity level of a team. As a passionated individual, Jess is always seeking for new technologies, topics, methods or ideas to use and implement. As a team member or a leader, Jess earns my highest recommendation.
Experience
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CreateFuture
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United Kingdom
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Design Services
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1 - 100 Employee
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Senior Strategist
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Jan 2022 - Present
[Consultancy]CreateFuture is an innovation & design thinking studio that puts creativity to work. With offices in London, Edinburgh and Barcelona, we sprint with our clients through brand, proposition, strategy, product, team and experience challenges using the GV sprint framework.We offer strategic consultancy to some A teams including adidas, Beam Suntory, Evelyn Partners, Expedia, Hymans Robertson, Penguin Random House, Phoenix, Prudential, Redington, Tesco and Zoetis.If you have a thorny problem you're looking to solve and don't quite know where to start, we can help. We'll work with your team through insights gathering, fast and collaborative exercises and ideation based on design thinking, prototyping and user-testing. Hit me up: jesse@createfuture.comVisit → www.createfuture.com
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Social Enterprise Scotland
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United Kingdom
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Civic and Social Organizations
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1 - 100 Employee
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Marketing Campaign Manager
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Aug 2020 - Dec 2021
[Enterprise agency]Social Enterprise Scotland is the voice of social entrepreneurs in Scotland, highlighting their mission, efforts and impact, and uniting them into a strong community of change-makers.•Lead marketing and communications efforts across channels•Collaborate with corporate and third sector partners on joint initiatives•Copywriting, editing and distribution of content assets•Develop community engagement among enterprise members•Lead key marketing campaigns including Buy Social Scotland•Build relationships and coverage with national press and media•Review and develop brand, messaging and content guidelines •Support social enterprises with comms/marketing workshops•Monitor initiatives' impact and share data insights and learningsVisit → www.BuySocialScotland.com
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Modernismes
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United Kingdom
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Online Audio and Video Media
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Brand & Marketing Freelancer
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May 2020 - Jul 2020
[Freelance, while job-hunting!]•Strange times, right? Maybe this is a good occasion to do a deep-dive into assessing what works...and what doesn't. From target audience to competitor research, content mapping and strategy, analytics, social media campaigns, influencer marketing or automation for lead generation... I can help you review, refine, and scale your efforts. 💡 I'm always happy to offer practical guidance, point you towards good resources, or chat about doing a project together to solve one of your challenges. Reach out: jesse.audubey@gmail.com
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Maison Made in
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Canada
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Advertising Services
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1 - 100 Employee
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Brand Marketing Strategist
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Nov 2018 - Apr 2020
[Brand Marketing Studio] •Lead stakeholder interviews, brand content audits, target audience mapping, industry and competitive benchmarking, digital and social performance analysis.•Craft multi-platform campaign strategies that maximize reach, engagement and conversion through educational, inspiring and entertaining content assets.•Develop content pillars, storytelling angles, editorial calendars, creative production and distribution tactics, TOV guidelines, visual assets briefs and KPI objectives.•Present strategies to clients, guiding them through content marketing initiatives and campaigns with measurable insights and recommendations on best practices.Clients → Avène, Baileys, Eaton Centre, Fizz, Fondation Jean Lapointe, Gusta Foods, Ivanhoé Cambridge, Lolë, National Film Board, L’Oréal, Peroni, City of MontréalVisit → madein.co
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Cegid
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France
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Software Development
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700 & Above Employee
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Content Marketing Manager
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Apr 2018 - Nov 2018
[Retail tech SaaS] • Execute tactical content marketing strategies for the Retail tech solution, plan and deliver content initiatives for 4 buyer personas and industry audiences across FR, UK, CA, US markets.• Brief, craft and review product marketing assets including microsites, landing pages, white papers, blog posts, email funnels, event collaterals, social media and video.• Develop content marketing insights to spot patterns, iterate to optimize content and campaign performance and feedback for better lead generation, sales and customer engagement.• Collaborate with stakeholders across international teams, including country heads, corporate brand, creative studio, lead gen, web integration, marketing automation, PR, social and events.Visit → cegid.com/fr and cegid.com/en
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Dalton Maag
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United Kingdom
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Design Services
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1 - 100 Employee
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Brand Communications Lead
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Apr 2016 - Nov 2017
[Design studio]• Conduct a brand review with internal stakeholders, mapping industry + competitor benchmarking and customer profiles and insights (pain points, interests, purchase habits). • Deliver an integrated tactical communications plan and budget including numerous online and offline initiatives in Europe and North America. • Manage, monitor and optimize all agency channels (website, social media, print, digital and video marketing assets) collaborating with in-house designers and freelancers.• Lead press, media and industry relationships to secure and coordinate regular press features in key industry publications and talks and workshops at international creative festivals and conferences.Clients → AT&T, BBC, Better Homes & Gardens, Burberry, Google Fonts, Lush, Rio 2016, USA Today.Visit → daltonmaag.com/studio
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Netccentric Ltd
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Malaysia
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Advertising Services
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1 - 100 Employee
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Brand Content and Community Manager
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Apr 2013 - Mar 2016
[Digital marketing agency]• Deliver the communications and marketing initiatives for agency launch, building relationships with industry contacts, influencers, agencies and direct clients.• Plan, write and manage all agency marketing content assets and channels including the website, blog, social channels, newsletter, contributing to sales decks and pitches.• Brief, edit and deliver editorial campaign content features on behalf of client brands and agencies in collaboration with a large network of creatives and influencers.• Collect and prepare data reports, sharing insights and recommendations with clients to help them optimize their online marketing initiatives and build a stronger brand presence.Clients → Barclaycard, Blurb, British Red Cross, Dulux, Hive, Leesa, Nair, Outspiration, Topman, Twinings, UKTV, Zomato.Visit → netccentric.com / bloggerati.me
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Hecticophilia
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United Kingdom
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Online Audio and Video Media
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Founder and Editor
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2013 - 2016
[Creative lifestyle blog]• Develop the brand identity, art direction and tone of voice for the blog, plan content themes, editorial and social calendars around creative design and lifestyle topics. • Own copywriting, styling, photography, editing, publishing, SEO, and social sharing, publishing regularly to grow a loyal and engaged community of readers and followers. • Develop sponsored brand collaborations, pitching and securing original content partnerships including photography, styling, writing and video features.Partnerships → Argos, Debenhams, Dwell, Habitat, Homebase, John Lewis, Seven Dials, Soak&Sleep, Specsavers, Together Insurance, Trouva.Visit → hecticophilia.com
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Hult International Business School
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United States
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Higher Education
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700 & Above Employee
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Social Recruitment Marketer
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2012 - 2013
[International business school]• Research target audiences for the Executive MBA program• Plan and execute tactical marketing strategies on LinkedInVisit → hult.edu [International business school]• Research target audiences for the Executive MBA program• Plan and execute tactical marketing strategies on LinkedInVisit → hult.edu
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MediaCom
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United Kingdom
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Advertising Services
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700 & Above Employee
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Web & Social Copywriter
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2011 - 2012
[Media agency]• Write organic and advertising digital + social copy • Translate and adapt copy from English to French [Media agency]• Write organic and advertising digital + social copy • Translate and adapt copy from English to French
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Education
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General Assembly
Bootcamps in, Growth hacking, Product marketing and UX research -
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Aix-Marseille Université
MA English - Year abroad in Maryville, USA -
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Université d'Avignon et des Pays de Vaucluse
BA English - Summer abroad in Dublin, Ireland
Community
