Experience

FALCON LAWN & PEST INC

• United States
• Utilities
• 1 - 100 Employee

• Marketing Strategy Manager

  • Apr 2016 - Jan 2022

  Greater Orlando - Worked cross functionally to lead development of website launches and updates including vetting prospective partners, wireframe alignment, key functionality touch-points, content strategy and creation, to the final look and feel. - Established and maintained execution of digital strategy and KPIs through regular audits to identify areas of improvement and ensure seamless website performance and an optimal digital user experience. - Developed branded materials and conducted full-scale… Show more - Worked cross functionally to lead development of website launches and updates including vetting prospective partners, wireframe alignment, key functionality touch-points, content strategy and creation, to the final look and feel. - Established and maintained execution of digital strategy and KPIs through regular audits to identify areas of improvement and ensure seamless website performance and an optimal digital user experience. - Developed branded materials and conducted full-scale video production for training and sales collateral creation. - Built and implemented branding strategy across various touch points to establish and maintain a consistent brand message throughout all communications, promotional materials, events and day-to-day practices. - Organized and maintained all databases of customer agreements, digital and print assets. - Established and maintained training procedures and standards of practice (SOP) in accordance with federal/state guidelines and policies, and Environmental Protection Agency; including the development of training materials, instructional videos, and company best practices. - Monitored and managed federal/state licensing guidelines and policies to drive continuing education for all employees and document relevant training completion status. - Hired, trained, mentored, and evaluated employees to align processes as necessary, update SOPs, training and on boarding materials, phone scripts, find efficiencies and foster an optimized professional environment.

• Marketing Coordinator

  • Aug 2013 - Apr 2016

  Orlando, Florida, United States -Designed print and digital marketing content to maximize profits and strengthen brand awareness. -Planned, created, and scheduled engaging and relevant content including photography and video content on company blog and social media platforms (Twitter & Facebook) -Researched marketing opportunities and provided recommendations and updates to Sales Department lead. -Drafted monthly engagement reports to monitor performance of marketing efforts and identify future… Show more -Designed print and digital marketing content to maximize profits and strengthen brand awareness. -Planned, created, and scheduled engaging and relevant content including photography and video content on company blog and social media platforms (Twitter & Facebook) -Researched marketing opportunities and provided recommendations and updates to Sales Department lead. -Drafted monthly engagement reports to monitor performance of marketing efforts and identify future opportunities (email marketing, social media, grassroots efforts and events).

• Customer Service Representative

  • Aug 2008 - Aug 2013

  Orlando, Florida, United States - Provide friendly and professional customer service and assist with billing, scheduling, service renewals, follow ups and various issues as needed. - Enter service-related notes in account management software and maintain customer records. - Validate and archive technician paperwork, map routes, prepare service instructions, and maintain communication with partners in the field to streamline operations in real time.