Experience

Blue Point Brewing Company
• United States
• Food & Beverages
• 1 - 100 Employee
• Event Marketing Manager

  • May 2021 - Present


A.P. Keaton

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Feb 2020 - May 2021

  Specializing in Field, Trade, & Experiential marketing, I execute large scale custom window and wrap programs for clients including but not limited to Bacardi, Jim Beam, Diageo, BABE, Patrón, Tito’s Handmade Vodka, and Pernod Ricard. Additionally, I project manage digital work (Instagram, Facebook) for clients. This entails drafting briefs, leading weekly calls to discuss content creation, content calendars, and overall social strategy, sourcing and working with influencers, and distributing kits. • Primary liaison between internal teams and the client, market managers, suppliers, and distributors (Empire, Southern Glazer’s Wine & Spirits, etc.) • Manage 300+ bookings and ~35 production jobs simultaneously Key project: I successfully coordinated as the touch point for Bacardi’s ambitious three-month/multi-million-dollar/45-market nationwide activation takeover program (window wraps, POS, billboards/buildings). • Communicated with Sales Reps from all 45 markets, project managing booking requests and coordinating their successful execution with internal Field, Creative, and Production teams • Designed trackers with the Bacardi team to monitor nationwide bookings, budget, and spend • Collaborated with Creative regarding the overall design process, reviewing final mock-ups and proofs, and obtaining final approvals Show less



SMSB Consulting Group

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Aug 2018 - Feb 2019

  As Marketing Coordinator, I worked with a portfolio of major clients to develop national planograms that enhanced the shopping experience, limited over-/under-inventory, minimized time associated with merchandising, and drastically reduced costs. Large accounts included Heineken, Maybelline, L’Oreal, Coca Cola, Home Depot, Lowe’s, Walmart, and CVS. • Analyzed Excel reports, sales data, and marketing plans to develop strategic design layouts that maximized retail store space, revenue generating opportunities, and shopping convenience • Strategically incorporated client marketing plans, signage, and advertising into planograms; utilized Space Planning Plus software • Created detailed schematic reports and communicated with Account Managers and key client contacts to continually refine marketing plans • Edited images using Adobe (cropping, resizing, color changes, sharpening) Show less



Clare Rose Beverage

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sales Associate/Visual Merchandiser (On Premise)

  • Apr 2017 - Aug 2018

  I serviced a portfolio of 14 grocer and retail accounts with primary responsibility for product merchandising and sales execution. This entailed delivering and setting up promotional items including banners, posters, neon signs, and inflatable items in accordance with promotional strategies. Additionally, I constructed and properly merchandised Clare Rose portfolio product displays in a visually appealing manner that maximized sales. • Managed pre-sell routes for the purpose of order taking and execution • Rotated product and ensured the freshness of stock displays/shelf space • Identified draft/package features in the On Premise and provided support with proper point of sale • Maintained a thorough understanding of portfolio, brand, and products Show less



Novotel Sydney on Darling Harbour

• Australia
• Hospitality
• 1 - 100 Employee

• Marketing & Advertising Intern/Business Accounts Representative

  • Aug 2013 - Nov 2013

  During this incredible internship, I reported directly to the Marketing Manager and gained valuable insights into marketing and advertising strategy. • Devised a successful advertising campaign targeting families that significantly increased customer traffic and overall satisfaction • Collaborated with Graphic Designer on the design and creation of advertising material for use in newspaper ads, posters, and fliers • Implemented three promotions for the hotel restaurant including happy hour, dinner specials, and parking • Executed compelling Facebook and corporate website marketing campaigns to publicize promotions • Developed website content and updated graphics to showcase the hotel’s $1 million renovation • Called on business accounts to promote specials; managed business-specific promotional advertisement mailers Show less