Experience

Core Digital Media

• United States
• Software Development
• 100 - 200 Employee

• Senior Product Manager

  • Feb 2023 - 11 months

• Product Manager

  • May 2022 - 1 year 8 months



Digital Media Solutions

• United States
• Advertising Services
• 200 - 300 Employee

• Product Manager

  • Jul 2019 - May 2022



Power Liens

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2018 - Jun 2019

  Greater Los Angeles Area



Impressive

• Australia
• Advertising Services
• 1 - 100 Employee

• Inbound Marketing Executive

  • May 2018 - Nov 2018

  Melbourne, Australia



Curated Content

• Inbound Marketing Strategist

  • Jul 2016 - May 2018

  Long Beach, CA A creative content marketing agency with a focus on telling brand stories. In this role, I accomplished the following: . Spearheaded the agency’s website & brand relaunch by creating a content marketing strategy and internal content production processes, which raised web traffic by 120%. . Managed Google AdWords campaigns, including keyword research and writing ad copy, with a 3.00%+ click-through-rate. . Developed comprehensive marketing strategies for B2C companies with overall… Show more A creative content marketing agency with a focus on telling brand stories. In this role, I accomplished the following: . Spearheaded the agency’s website & brand relaunch by creating a content marketing strategy and internal content production processes, which raised web traffic by 120%. . Managed Google AdWords campaigns, including keyword research and writing ad copy, with a 3.00%+ click-through-rate. . Developed comprehensive marketing strategies for B2C companies with overall goals to convert inbound leads into customers. . Produced podcasts, blog posts, electronic direct mailers, social media posts, infographics and other content types for both internal marketing and clients. . Developed and assisted in the design of electronic direct mail campaigns with open rates of 67% and click rates of over 7%. . Integrated HubSpot and Autopilot marketing automation software to track and interact with a customer list of 1000+ contacts. . Outlined, researched, drafted, edited and uploaded 100+ marketing-oriented blog posts that increased website traffic by 25%. . Developed email marketing campaigns with multiple branching paths for content offers related to each stage of the buyer’s journey. . Assisted in the design of calls-to-action with a 3%+ click-through-rate. . Designed and wrote copy for content offer landing pages with submission rates of 20%. Show less



Search Influence

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Internet Marketing Associate

  • Mar 2015 - Jul 2016

  New Orleans, Louisiana Search Influence specializes in search engine optimization, social media management and advertising, paid online advertising, lead tracking, content creation and optimization, and digital asset development and promotion. In this role, I accomplished the following: . Created social media posts, website content, video scripts, image alt text, business descriptions, and articles for a client base of 1000+. . Crafted client-focused blog posts that generated up to an 11% conversion rate of… Show more Search Influence specializes in search engine optimization, social media management and advertising, paid online advertising, lead tracking, content creation and optimization, and digital asset development and promotion. In this role, I accomplished the following: . Created social media posts, website content, video scripts, image alt text, business descriptions, and articles for a client base of 1000+. . Crafted client-focused blog posts that generated up to an 11% conversion rate of readers to customers. . Preserved an account worth $4000 per month by overhauling and personalizing the content creation package for the client. . Analyzed data detailing the amount of filler language writers include in the company’s content marketing products and developed a training presentation to reduce the instances of filler language by 90%. . Engineered the “BuzzFeed articles for clients” product, worth $600 MSRP. . Edited and proofread 15 individual content products per day with a consistent quality assurance score of over 90%. . Delivered training for editing techniques, sponsored content writing, and site audits to 7 employees. Show less



School of the Art Institute of Chicago

• United States
• Higher Education
• 700 & Above Employee

• Career and Co-op Center Student Assistant Office Coordinator

  • Feb 2013 - May 2014

  Chicago, IL A leader in educating artists, designers, and scholars since 1866, the School of the Art Institute of Chicago (SAIC) offers numerous exceptional special collections and programming venues to its students and the public. In this role, I accomplished the following: . Provided administrative support to the Career and Internship Services Department at a private art college with 2.7K students as part of an 11-member team. . Developed and maintained a database of 3K internship job… Show more A leader in educating artists, designers, and scholars since 1866, the School of the Art Institute of Chicago (SAIC) offers numerous exceptional special collections and programming venues to its students and the public. In this role, I accomplished the following: . Provided administrative support to the Career and Internship Services Department at a private art college with 2.7K students as part of an 11-member team. . Developed and maintained a database of 3K internship job sites. . Responded to emails, answered phone calls, and scheduled appointments for 10 career and internship counselors. . Increased student satisfaction rates for the Cooperative Internship program by 30%, per student surveys. . Accelerated new hire training times by 10% through strengthening the 15-page training handbook. . Wrote biweekly blog posts focused on career development for an audience of 2.7K private art school students. . Managed internship contracts with employers, which included editing and distributing contracts to employers, and filing signed contracts with relevant insurance information. . Trained two freshman fellowship students on records maintenance and reception duties. Show less



Florida State University

• United States
• Higher Education
• 700 & Above Employee

• Production Manager

  • 2011 - 2012

  Tallahassee, Florida Area Florida State University offers a unique academic environment built on our cherished values, distinctive heritage, and welcoming campus. In this role, I accomplished the following: . Standardized production training programs for a staff of 30, which increased event setup efficiency by 30%. . Managed an annual budget of $3K+ for audio and visual equipment. . Managed a staff of 24 production assistants with varying experience working with audio and visual technology. . Oversaw… Show more Florida State University offers a unique academic environment built on our cherished values, distinctive heritage, and welcoming campus. In this role, I accomplished the following: . Standardized production training programs for a staff of 30, which increased event setup efficiency by 30%. . Managed an annual budget of $3K+ for audio and visual equipment. . Managed a staff of 24 production assistants with varying experience working with audio and visual technology. . Oversaw the successful execution of over 150 events including concerts, lectures, and special engagements with up to 3K attendees. . Installed new lighting processes to increase employee engagement 33%. Show less