Experience

Pop! Promos

• United States
• Consumer Goods
• 1 - 100 Employee

• VP of Marketing

  • May 2018 - Present

  Responsible for helping to propel the company to record gains in new customers, revenue and orders for four straight years through targeted account based marketing (ABM) tactics and strategic market positioning • Develop and drive the strategic marketing plans, 20+ annual product launches and key business initiatives into the marketplace via multichannel campaigns • Create and execute on individualized ABM campaigns and revenue driving initiatives for key accounts and buying groups • Train and develop an internal marketing team and a team of outside sales reps to consistently generate new customers and sales opportunities through brand positioning, content marketing and creative services • Engage high value customers and key decisions makers as a brand advocate by educating and evangelizing the company, product line and USPs Show less



RushOrderTees.com

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Marketing

  • May 2017 - Nov 2017

  Implemented standard processes to a rapidly growing company and young department through structured project management initiatives • Developed and maximized return on a $3M SEM account through agency coordination and strategic direction • Built and implemented a content schedule and CRM lifecycle marketing plan that spanned email, social and SEM channels • Actively negotiated and managed sponsorship contracts with industry partners (Philadelphia 76ers, Philadelphia Union and Red Bull) • Instituted Asana project management software to build accountability, drive key company initiatives and maximize staff output Show less



DIY Media Group

• United States
• Printing Services
• 1 - 100 Employee

• VP of Marketing

  • Oct 2014 - May 2017

  (Formerly dba AVL Digital Group)Served as an Executive team member leading a diverse marketing team in the strategic growth and expansion of five unique brands (BookBaby, Disc Makers, Oasis Disc Manufacturing, CD Baby, Merchly).• Contributing member of an executive committee that oversaw business functions for five brands Responsibilities included strategic direction, P&L performance, business development and M&A support• Drove unique brand initiatives to support a portfolio of companies through creative direction, customer acquisition and growth strategies• Mentored and developed a staff of thirteen experienced marketing professionals Show less

• Director of Marketing

  • Sep 2013 - Sep 2014

  (Formerly dba AVL Digital Group)Drove new customer acquisition and market share growth for legacy and emerging brands through tactical, multi-channel marketing campaigns.• Built industry relationships to drive initiatives and generate new lines of customer acquisition and revenue• Expanded a robust content marketing library of white papers to drive brand loyalty, reorders and LTV of purchasing customers in an extended sales cycle• Maximized sales funnel conversion through targeted communications, offers and personalized content Show less

• Email Marketing Manager

  • Jun 2010 - Aug 2013

  (Formerly dba AVL Digital Group)Increased customer engagement and drove sales through segmented database marketing, content marketing and lifecycle campaigns. • Implemented automated lifecycle email streams that increased generation of sales leads and revenue by leveraging dynamic content from the CRM paired with behavioral data • Continuously tested new approaches and tactics to improve open and click-through rates and engagement with content and calls-to-action•Deployed over 42 million promotional and sales emails yearly, spanning five brands and 15+ customer segments Show less

• Marketing Project Manager

  • Feb 2006 - May 2010

  (Formerly dba AVL Digital Group)Developed and administered business critical marketing channels that included SEM, trade show and direct mail.• Revitalized and expanded SEO & SEM efforts to double ROI by working with IT and marketing teams to identify valuable industry keywords and optimize both ads and natural search rankings of our main properties• Facilitated contract negotiation, logistical support and staffing for over a dozen industry trade shows per year• Instituted cost saving measures in a legacy catalog program that saved over $1M in the first year of implementation by identifying underperforming segments and eliminating wasteful spending Show less



M&M Associates, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jun 2004 - Aug 2005

  Serviced multiple national client brands needs through advertising copywriting, in-store collateral and direct mail creative development. • Worked with integrated sales and marketing team to develop creative pitches and marketing collateral to service our client’s needs • Wrote engaging copy that generated desired results for Fortune 100 direct mail campaigns Serviced multiple national client brands needs through advertising copywriting, in-store collateral and direct mail creative development. • Worked with integrated sales and marketing team to develop creative pitches and marketing collateral to service our client’s needs • Wrote engaging copy that generated desired results for Fortune 100 direct mail campaigns