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Experience

    • Market Research
    • 1 - 100 Employee
    • Owner
      • Aug 2016 - Present

      Qualitative Market Research: Develop research objectives; Study design; Screener and Discussion Guide; Manage recruit and facilitation; Moderation; Reporting and Presenting of Insights and Recommendations Brand Development: Workshops; SWOT Analysis; Defining Brand Vision, Mission, Values, and Personality; "Brand Bible"; Strategies for refining and extending the brand Jesse also offers support to other consultants and well as creative and research agencies in a freelance (white… Show more Qualitative Market Research: Develop research objectives; Study design; Screener and Discussion Guide; Manage recruit and facilitation; Moderation; Reporting and Presenting of Insights and Recommendations Brand Development: Workshops; SWOT Analysis; Defining Brand Vision, Mission, Values, and Personality; "Brand Bible"; Strategies for refining and extending the brand Jesse also offers support to other consultants and well as creative and research agencies in a freelance (white label) capacity Show less Qualitative Market Research: Develop research objectives; Study design; Screener and Discussion Guide; Manage recruit and facilitation; Moderation; Reporting and Presenting of Insights and Recommendations Brand Development: Workshops; SWOT Analysis; Defining Brand Vision, Mission, Values, and Personality; "Brand Bible"; Strategies for refining and extending the brand Jesse also offers support to other consultants and well as creative and research agencies in a freelance (white… Show more Qualitative Market Research: Develop research objectives; Study design; Screener and Discussion Guide; Manage recruit and facilitation; Moderation; Reporting and Presenting of Insights and Recommendations Brand Development: Workshops; SWOT Analysis; Defining Brand Vision, Mission, Values, and Personality; "Brand Bible"; Strategies for refining and extending the brand Jesse also offers support to other consultants and well as creative and research agencies in a freelance (white label) capacity Show less

    • Switzerland
    • Business Consulting and Services
    • Brand and Marketing Consultant
      • Aug 2007 - Aug 2016

      Full suite of qualitative offerings, brand strategy, positioning, guideline development, identity and collateral concepting Full suite of qualitative offerings, brand strategy, positioning, guideline development, identity and collateral concepting

    • United States
    • Market Research
    • 1 - 100 Employee
    • Director of Research and Strategy
      • May 2015 - Mar 2016

      Brand strategy, Research Design, Moderating, Reporting and Presenting, Supervision and Training, New Business Development Brand strategy, Research Design, Moderating, Reporting and Presenting, Supervision and Training, New Business Development

    • Research Director
      • Sep 2008 - Sep 2013

      Qualitative market research, research development, focus group moderation, analysis and consulting Qualitative market research, research development, focus group moderation, analysis and consulting

    • United States
    • Advertising Services
    • Account Manager
      • Dec 2005 - Aug 2007

      Brand strategy, creative development, research coordination, and project management Brand strategy, creative development, research coordination, and project management

    • Tunisia
    • IT System Design Services
    • 1 - 100 Employee
    • Planner
      • 2004 - 2005

      Market analysis, demographic deep-dives, media strategy consulting, and client relations Market analysis, demographic deep-dives, media strategy consulting, and client relations

Education

  • University of California, Berkeley
    BA, Psychology and Anthropology
    1999 - 2004

Community

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