Jesse Adams Mueller
Community Manager at Boomjam- Claim this Profile
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Bio
Experience
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Boomjam
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Musicians
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Community Manager
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Sep 2022 - Present
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Content Strategist
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Oct 2021 - Sep 2022
Cultivate a thorough knowledge of trends, developments, and best practices for social platforms, and technology (video editing and audio). Analyze the digital landscape to determine direction, crafting rationale for recommendations with an insightful presentation for internal and/or client-facing purposes. Diagramed the brand’s customer journey and created a content strategy for their inaugural product launch which included the the redesign of website, online store, and custom promotional assets for all channels in optimized formats. Show less
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Digital Marketing Specialist
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May 2021 - Sep 2022
Developed and implimented a web content strategy that encompasses the goals of a company, aligning with the company's image, including both paid and organic media. Constructed digital assets including website taxonomy for redesign, copywrote brand value statements, and crafted lead generation ads for customer acquisition programs. Developed and implimented a web content strategy that encompasses the goals of a company, aligning with the company's image, including both paid and organic media. Constructed digital assets including website taxonomy for redesign, copywrote brand value statements, and crafted lead generation ads for customer acquisition programs.
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Social Media Strategist
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Jan 2019 - Sep 2022
Spearhead Interfacing with clients via phone, video, or in-person on a scheduled weekly basis to develop a content calendar, understand their needs, then quickly provide solutions and resolutions as required. Conceptualize, create and execute fresh social media content in our brand voice that aligns with creative direction and supports the customer journey online and offline. Counsel clients from 60 followers to 1.3 million streams worldwide primarily through a strategic organic content strategy and paid direct-to-consumer social marketing. Show less
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Sync42
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Business Consulting and Services
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Social Media Marketing Specialist
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Jul 2020 - Jul 2021
Guided a team through creating effective, disruptive digital media campaigns from the initial planning stages through execution while collaborating with art directors, photographers, and videographers to track timelines and deliverables. Brainstormed a unique community-building content strategy - creating a fake cult for a real band along with a weekly live broadcast which is one part alien broadcast and one part sketch comedy show to serve as top-of-funnel awareness content. Guided a team through creating effective, disruptive digital media campaigns from the initial planning stages through execution while collaborating with art directors, photographers, and videographers to track timelines and deliverables. Brainstormed a unique community-building content strategy - creating a fake cult for a real band along with a weekly live broadcast which is one part alien broadcast and one part sketch comedy show to serve as top-of-funnel awareness content.
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SAWYER & GARNER, LLC
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United States
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Social Media Marketing Specialist
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Jan 2017 - Apr 2021
Designed and created an effective multi-channel and multi-media content and social strategy that reached our audience, engaged them and generated highly-qualified conversions. Starting at 12,000 Followers and ending at 142,000 Followers on Instagram. Lead interdepartmental collaboration among multiple organizations including Tanya Tucker’s 2020 GRAMMY Awards; won Best Country Album and Best Country Song with Brandi Carlile, and Fantasy Records (Sony Music). Conceptualized digital brand voice for Tanya Tucker - rose to head copywriter for marketing material generating a 14% increase in open rates for promotional emails. Show less
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Education
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Berklee College of Music
Bachelor's degree, Professional Music (Songwriting & Business) -
Baldwin Wallace University
Bachelor's degree, Conservatory of Music