Jessica Price
Department Manager, Paid Traffic & Conversion Strategy at Vortala- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Google Ads Display Certification
Google AdsApr, 2022- Sep, 2024 -
Google Ads Video Certification
Google AdsApr, 2022- Sep, 2024 -
Google Ads Search Certification
Google AdsNov, 2021- Sep, 2024
Experience
-
Vortala
-
Australia
-
Advertising Services
-
1 - 100 Employee
-
Department Manager, Paid Traffic & Conversion Strategy
-
Mar 2021 - Present
My focus is development and implementation of paid search strategies. I am responsible for reviewing paid advertising campaigns prior to the sale and creating a personalized advertising proposal based on the client's goals and implementation by me and my team. I work with senior leadership, develop and implement new client offerings and internal processes. In addition, I stay on top of current paid advertising trends and manage an international team Paid Search Specialists, while maintaining my own book of B2C clients.
-
-
Senior Paid Traffic Specialist
-
Nov 2016 - Mar 2021
Performs pre-sale reviews to determine suitability of prospective clients for our paid traffic services and provides feedback to the sales team. Meets with new paid search clients to discuss campaign goals and details. Completes setup of Adwords, Facebook and any other paid ads, including creation of custom conversion-friendly landing pages. Monitors client ad campaigns regularly, adjusting the approach as necessary. Maintains relationship & fields questions from clients. Finds opportunities to up-sell current paid search clients based on their needs/goals.
-
-
-
-
Senior Marketing Manager
-
2014 - 2016
Spearheaded internal marketing efforts, including attracting more business, overseeing social media and web campaigns, market research to determine need and potential for upcoming product launches, and creating email marketing campaigns in Infusionsoft. Worked on team projects via ActiveCollab project management software to ensure product launches and ongoing projects were on schedule, on budget, and every detail was attended to.
-
-
Director of Live Events
-
2011 - 2014
Oversaw all aspects of the company’s annual marketing event with 300+ attendees from around the world in the marketing industry, including budget, venue negotiations, finding/negotiating all sub-contractors (A/V, catering, set design and build), VIP dinner, daily schedule of events, speaker contracts, tradeshow, selling sponsorship, event staffing, and after event audit.Managed quarterly Private Client Workshops for 12-20 high-value private clients held in different destinations each quarter. Responsibilities included market research on destinations, venues, accommodations, meticulous attention to detail for schedule, locations and topics to ensure private clients got the most out of experience.
-
-
Account Manager - Private Clients
-
2009 - 2011
Interfaced with clients to perform SWOT analysis of business and presented findings to senior management to determine best course of action to increase revenue and get the best ROI. Developed marketing strategies, including (but not limited to Google AdWords, social media, FB advertising, organic reach and more traditional SEO). Aggregated data from multiple analytic sources on a monthly basis to present to clients and team to ensure objectives were being met and to determine if changes were needed to exceed client expectations.
-
-
-
StomperNet
-
United States
-
Performing Arts
-
Education Development Manager
-
2008 - 2009
Charged with building “Simple,” an internet marketing course for beginners. Concentrated on a variety of marketing techniques, including social, content marketing, organic reach and more traditional SEO approaches. Included beginners guide to market research, analytics analysis and approaches to fix common problems. Collaborated with senior management team to determine course objectives and syllabus. Created real-life examples of marketing techniques taught to use in conjunction with training.
-
-
SME in Training Development
-
2007 - 2008
In control of testing marketing training curriculum to ensure clients could follow and get from A-Z without hiccup. Created real-life examples using program. Identified problem areas, ways to streamline, etc. Compiled reports based on findings and research to present to senior staff for edits prior to course launch.
-
-
-
KINK FM
-
Broadcast Media Production and Distribution
-
1 - 100 Employee
-
Account Manager
-
2005 - 2008
Worked with advertising agencies and directly with local businesses to create original marketing campaigns to meet and exceed the needs of the clients. Created unique marketing proposals for clients by researching not only the client’s product or service, but our station’s core listeners as well, to determine the best value for the client. Used a combination of traditional radio advertising and non-traditional revenue streams, such as sponsorships, inclusion in live events, and online presence to reach the target market in the most effective way possible. Frequently collaborated with sister-stations for multi-station opportunities, events and contracts. Used Arbitron and Nielsen to pull qualitative and quantitative data to support marketing proposals. Secured sponsorships for the annual Portland Blues Fest, KINK Holiday Benefit Concert and Portland Rose Festival.
-
-
Community
