Jessa Mae Arellano
Brand Marketing Officer at Mary Grace Foods, Inc.- Claim this Profile
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English Professional working proficiency
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Filipino Native or bilingual proficiency
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Bio
Experience
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Mary Grace Foods, Inc.
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Food and Beverage Services
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100 - 200 Employee
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Brand Marketing Officer
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Jan 2023 - Present
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Owner and Founder
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Mar 2021 - Present
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Marketing Officer
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Jan 2022 - Mar 2023
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Fly Ace Corporation
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Philippines
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Consumer Goods
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100 - 200 Employee
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Product Supervisor
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Apr 2020 - Feb 2021
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Product Assistant for Jolly Soft Oils
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Jan 2018 - Mar 2020
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Vibelle Distribution Inc.
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Manufacturing
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1 - 100 Employee
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Brand Assistant at Jergens Philippines
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Jun 2016 - Dec 2017
-I am responsible in ensuring the brand growth through brand positioning and image, creation and execution of promotions and campaigns (ATL and BTL) ,monitor supply of stocks – incoming shipments, inventory and sell out. - Coordinates actively with the Trade Marketing Department, Vibelle Distribution Sales Team, Third Party Agencies for the dissemination and implementation of any project as directed by the Marketing/ Brand Manager. -In charge of events from planning to implementation whether in small event sponsorships or big events like the first ever Jergens Summer glow, a 6-day brand activation which help increase the brand awareness. -Accountable in doing all assigned Brand Health check through regular business reviews, data analysis, brand expense budgeting and monitoring. -Developing and managing digital marketing campaigns that generate a great impact on the number of followers of the brand’s social media accounts (FB,IG,Twitter) -Sources and evaluates creative suppliers for the marketing collaterals and distribute them nationwide. -Prepares and supervise photoshoots. From sourcing the models, glam team and photographers. Worked with the industry’s finest and was able to execute successful layouts for the brand. -Assists the Brand Manager in coordination with the sales group, preparation and presentation of the annual sales targets per brand: total per sales team member, per account, monthly sales target, Trade marketing budget and performance targets. -Assists the Brand Manager in documenting designated communications with Kao Brands International regarding directives to Brand Identity and responsible in doing monthly reports that directly sends to the Principal based in KAO Australia. -Prepares post evaluation report of promotional activities either sales drive, BTL or ATL activities. -Monitoring the Market and Industry Research through focus group discussions and conducting surveys.
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Vice President for Logistics
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Jun 2015 - 2016
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Robinsons Properties Marketing Management Corporation
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Philippines
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Real Estate
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1 - 100 Employee
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Marketing Intern
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Apr 2015 - May 2015
-Rendered 240 hours assigned at Sales and Marketing Department. -Developed,supervised and managed several events at Robinsons Residences. -Designed and Implemented a new campaign at Cebu sites. -Efficiently processed documents and did some write ups. -Handled more than 50 sales agents to assist to their presentation. -Visited and observed the different locations and projects around Metro manila. -Designed marketing plans at Sonata Residences, Robinsons Luxuria. -Cooperated in brainstorming with the bosses.
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Education
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De La Salle University Dasmariñas
Bachelor's degree, Marketing and Advertising