Experience

Concord Direct

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Jun 2021 - Present

  Boulder, Colorado, United States Accountable for success of company’s third-largest client, providing lead generation, content development, web & software development, analytics, and project management. Manage team of 15 strategists, account managers, copywriters, graphic designers, advertising specialists, web & email developers, and solution architects. Generate a quality pipeline, move leads through the marketing funnel, and connect underserved audiences to valuable services. • Grew scope and scale of client… Show more Accountable for success of company’s third-largest client, providing lead generation, content development, web & software development, analytics, and project management. Manage team of 15 strategists, account managers, copywriters, graphic designers, advertising specialists, web & email developers, and solution architects. Generate a quality pipeline, move leads through the marketing funnel, and connect underserved audiences to valuable services. • Grew scope and scale of client engagement by 4.6x to $3.7M+ • Managing marketing expenses of $1M+, doubling ROI from program spend year over year • Utilizing fully integrated lead gen, nurture, and conversion strategies—including advertising, email, webinars, high-touch events, direct mail, and social media • Pioneered social-cause marketing strategies using first- and third-party data to reach vulnerable populations who were historically challenging to find digitally • Improved team efficiency by standardizing templates for campaign development, web development, and funnel reporting • Cofounded company’s DEI initiative, developing measurable strategic goals • Sit on our Leadership Group, Strategic Planning Committee, and Sales & Marketing Team, charting the path for the company’s future

• Account Director, Product Development

  • Jun 2019 - Jun 2021

  Boulder, CO Managed a team of 3, providing lead generation, content development, web development, and project management to nonprofit clients. • Led the successful development of a complex, mobile-first Wordpress-based website for a nonprofit botanic garden, including building a custom, searchable plant database and a custom map integrated with Google Maps • Grew the digital audience by 320% of a nonprofit that builds playgrounds for underserved children, helping them stand out as a national… Show more Managed a team of 3, providing lead generation, content development, web development, and project management to nonprofit clients. • Led the successful development of a complex, mobile-first Wordpress-based website for a nonprofit botanic garden, including building a custom, searchable plant database and a custom map integrated with Google Maps • Grew the digital audience by 320% of a nonprofit that builds playgrounds for underserved children, helping them stand out as a national brand and increasing their fundraising revenue • Managed a multi-phasic project for a higher education institution, leading in-person tree jack testing to evaluate information hierarchy and applying data-driven persona development to inform the new Drupal-based website

• Associate Director, Product Development

  • Nov 2018 - May 2019

  Boulder, CO Supported 5 nonprofit clients, working with a team to provide content marketing, web development, email production, and project management.

• Program Manager

  • Feb 2018 - Nov 2018

  Boulder, CO I work with national non-profits like AARP Foundation, KaBOOM!, and Children's Cancer Research Fund to develop highly effective digital marketing and fundraising programs by managing and integrating email marketing, social media strategy, advertising, and affinity marketing.



Strength in Members

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - Feb 2018

  Boulder, CO Strength in Members helps organizations advance their relationships with the people that support them. We are a data-driven, digital agency serving direct marketers that make the world more compassionate. We are working hard to unite the two disciplines of direct response and social marketing to improve acquisition, engagement, and conversion for the Nation's leading nonprofit organizations.



Avery Brewing Co

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Communications Manager

  • Nov 2010 - Jul 2016

  Boulder, CO • EMAIL MARKETING: Grew email file 12x, increased open rate 3x & improved click rate 2x. Developed content plan and implemented audience segmentation. Used A/B testing to dramatically improve subject lines and content, and to hone landing page copy. • AFFINITY MARKETING: Fostered partnerships and with various companies including eTown, prAna, Ozo Coffee, and Mondo Robot. • COMMUNICATION: Composed sell sheets, talking points, and PowerPoints for regional sales reps. Adjusted communication… Show more • EMAIL MARKETING: Grew email file 12x, increased open rate 3x & improved click rate 2x. Developed content plan and implemented audience segmentation. Used A/B testing to dramatically improve subject lines and content, and to hone landing page copy. • AFFINITY MARKETING: Fostered partnerships and with various companies including eTown, prAna, Ozo Coffee, and Mondo Robot. • COMMUNICATION: Composed sell sheets, talking points, and PowerPoints for regional sales reps. Adjusted communication style and talking points to suit a variety of target audiences. Created company-wide newsletter to internally define brand and create employee brand ambassadors. • DESIGN: Used Adobe Illustrator to create social posts, newsletter graphics, posters, and pamphlets. Honed visual brand by using consistent fonts, colors, and design styles. • SOCIAL MEDIA STRATEGY: Established strong social media presence by replacing overt sales pitches with viral content curation, effective engagement, and targeted advertising. Grew Twitter by 419% to 83k followers, Instagram 458% to 56k, and Facebook by 221% to 60k. • WEBSITE & PROJECT MANAGEMENT: Used Google Analytics to show the CEO the need for investing in a website redesign. Managed year-long redesign project. Maintained website and collaborated on ongoing site improvements with partner company. • PRESS RELATIONS: Gained consistent media attention from national sources such as Outside and Men’s Journal, plus local and beer-centric outlets. Wrote all press releases and led all media interviews. • ADVERTISING: Ran successful ad campaigns and consistently increased click-through rates. Wrote all copy and oversaw all graphics. Conducted A/B tests to optimize ads. • EVENT PLANNING: Organized everything from large-scale festivals to intimate beer dinners. • SUSTAINABILITY: Co-founded company’s sustainability group and led interdepartmental team through goal-setting and benchmarking. Show less



Vox Feminista

• Marketing Director

  • Feb 2009 - Sep 2013

  Boulder, CO • BRAND DEVELOPMENT: Developed and enacted marketing plan including radio interviews, newspaper features, and promotion at local events and through social media. • COMMUNICATION: Crafted engaging press releases, wrote grant proposals, and blogged about topics relevant to our target audience.



NileGuide

• Technology, Information and Internet
• 1 - 100 Employee

• Boulder and Denver Local Expert

  • Sep 2008 - Dec 2011

  Boulder, CO • WRITING: Composed engaging descriptions of events, activities, restaurants, and nightlife to be published on travel guide. Wrote several blog posts a week on topics relevant to people traveling to my destinations. • SOCIAL MEDIA: Used Facebook, Twitter, StumbleUpon to drive traffic to my destinations’ websites.



New Era Colorado

• United States
• Political Organizations
• 1 - 100 Employee

• Organizer

  • Jul 2008 - Nov 2008

  Boulder, CO • ORGANIZATION: Researched and organized events at which to register young voters and hand out our voter guides. Helped to facilitate weekly volunteer bus trips to targeted swing districts around Colorado, cutting turf and creating walk lists for volunteers. • VOLUNTEER MANAGEMENT: Multiplied our volunteer base to vastly increase our efficacy in registering and educating young voters. Got young people involved in local politics by finding new and exciting ways of getting them politically… Show more • ORGANIZATION: Researched and organized events at which to register young voters and hand out our voter guides. Helped to facilitate weekly volunteer bus trips to targeted swing districts around Colorado, cutting turf and creating walk lists for volunteers. • VOLUNTEER MANAGEMENT: Multiplied our volunteer base to vastly increase our efficacy in registering and educating young voters. Got young people involved in local politics by finding new and exciting ways of getting them politically excited and engaged. Helped to register 11,392 young voters (far exceeding organization’s goal of 10,000) and to distribute 60,000 voter guides. Show less



Population Connection

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Boulder Field Organizer

  • Apr 2006 - Aug 2007

  Boulder, CO • ORGANIZATION: Created local chapter of national nonprofit organization dedicated to educating the public about the connection between population growth and environmental degradation. Developed, organized, and held public education events. • PUBLIC RELATIONS: Educated public through outreach events such as speakers and farmers markets. Networked with regional companies and organizations. • MEDIA RELATIONS: Wrote press releases and worked with media to gain press for campaigns. Got… Show more • ORGANIZATION: Created local chapter of national nonprofit organization dedicated to educating the public about the connection between population growth and environmental degradation. Developed, organized, and held public education events. • PUBLIC RELATIONS: Educated public through outreach events such as speakers and farmers markets. Networked with regional companies and organizations. • MEDIA RELATIONS: Wrote press releases and worked with media to gain press for campaigns. Got multiple letters to the editor published in local and national outlets. • VOLUNTEER MANAGEMENT: Recruited, trained and mobilized volunteers for various events. • FUNDRAISING: Achieved 50% increase in fee-paying members. Obtained school-funded grants and donations from regional companies for events. • LOBBYING: Dialogued with Congressional staff in Washington D.C. and Denver about relevant legislation. Show less



CoPIRG

• Events Coordinator Intern

  • Jan 2004 - May 2004

  • MANAGEMENT: Recruited, trained and mobilized volunteers for various events. • PUBLIC RELATIONS: Planned publicity events for Environmental Alert campaign. Educated public through outreach events. • BUSINESS PARTNER MANAGEMENT: Networked with regional companies and organizations.



TBC Advertising

• Research and Office Assistant Intern

  • May 2001 - Aug 2001

  • Assisted in television commercial production and multimedia advertising. • Researched, prepared, and edited summaries of clients and prospects. • Performed general office management and organizational duties.



National Aquarium

• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Exhibit Guide Intern

  • Apr 1998 - Aug 2000

  • Educated visitors about marine life and threats affecting their habitats. • Taught children about marine life while supervising their interaction with the animals.