Jess Lawrence
Marketing Manager at 1plusX- Claim this Profile
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French Limited working proficiency
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German Professional working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Neil Smith
Jess was the event marketing leading supporting the US commercial team at 1plusX. Jess made the effort to understand our business/sales objectives so that she could make recommendations for how to best position the team at events to achieve those goals. She executed our presence at events flawlessly and advocated for the best speaking timeslots, etc., even though she was sitting on another continent. She also sought to understand the direct and indirect outcomes of our event strategy and then use that to adjust our future planning (vs. doing the same thing year after year). She is a great communicator, she is patient, she is open minded, has a great attitude, and is just overall someone me and the team really enjoy working with.
Martinique Jobin
If Jess were a tool, she'd be a Swiss army knife. Rather than being great at one thing, she is a multi-functional powerhouse that you can use for any situation. I've had the pleasure (and still do) of working alongside her. Before 1plusX was acquired, we worked as a 2-(wo)man marketing team where we were able to run the whole department together. She's proactive, hardworking, and has a true team spirit. I'd like to highlight her eagle eye where it's not just about attention to detail but even seeing any possible issues or tasks to handle in the future. She works diligently and efficiently and I was able to witness first-hand how she organizes, creates, and carries out events she organizes which are nothing short of amazing. She gets along with everyone and has a bubbly personality that allows her to build great connections across the company. She leads our HubSpot efforts as well as our brand integration after being acquired by TripleLift. I could go on but overall, I'd say any team or company who can have her will have found a true, rare gem.
Neil Smith
Jess was the event marketing leading supporting the US commercial team at 1plusX. Jess made the effort to understand our business/sales objectives so that she could make recommendations for how to best position the team at events to achieve those goals. She executed our presence at events flawlessly and advocated for the best speaking timeslots, etc., even though she was sitting on another continent. She also sought to understand the direct and indirect outcomes of our event strategy and then use that to adjust our future planning (vs. doing the same thing year after year). She is a great communicator, she is patient, she is open minded, has a great attitude, and is just overall someone me and the team really enjoy working with.
Martinique Jobin
If Jess were a tool, she'd be a Swiss army knife. Rather than being great at one thing, she is a multi-functional powerhouse that you can use for any situation. I've had the pleasure (and still do) of working alongside her. Before 1plusX was acquired, we worked as a 2-(wo)man marketing team where we were able to run the whole department together. She's proactive, hardworking, and has a true team spirit. I'd like to highlight her eagle eye where it's not just about attention to detail but even seeing any possible issues or tasks to handle in the future. She works diligently and efficiently and I was able to witness first-hand how she organizes, creates, and carries out events she organizes which are nothing short of amazing. She gets along with everyone and has a bubbly personality that allows her to build great connections across the company. She leads our HubSpot efforts as well as our brand integration after being acquired by TripleLift. I could go on but overall, I'd say any team or company who can have her will have found a true, rare gem.
Neil Smith
Jess was the event marketing leading supporting the US commercial team at 1plusX. Jess made the effort to understand our business/sales objectives so that she could make recommendations for how to best position the team at events to achieve those goals. She executed our presence at events flawlessly and advocated for the best speaking timeslots, etc., even though she was sitting on another continent. She also sought to understand the direct and indirect outcomes of our event strategy and then use that to adjust our future planning (vs. doing the same thing year after year). She is a great communicator, she is patient, she is open minded, has a great attitude, and is just overall someone me and the team really enjoy working with.
Martinique Jobin
If Jess were a tool, she'd be a Swiss army knife. Rather than being great at one thing, she is a multi-functional powerhouse that you can use for any situation. I've had the pleasure (and still do) of working alongside her. Before 1plusX was acquired, we worked as a 2-(wo)man marketing team where we were able to run the whole department together. She's proactive, hardworking, and has a true team spirit. I'd like to highlight her eagle eye where it's not just about attention to detail but even seeing any possible issues or tasks to handle in the future. She works diligently and efficiently and I was able to witness first-hand how she organizes, creates, and carries out events she organizes which are nothing short of amazing. She gets along with everyone and has a bubbly personality that allows her to build great connections across the company. She leads our HubSpot efforts as well as our brand integration after being acquired by TripleLift. I could go on but overall, I'd say any team or company who can have her will have found a true, rare gem.
Neil Smith
Jess was the event marketing leading supporting the US commercial team at 1plusX. Jess made the effort to understand our business/sales objectives so that she could make recommendations for how to best position the team at events to achieve those goals. She executed our presence at events flawlessly and advocated for the best speaking timeslots, etc., even though she was sitting on another continent. She also sought to understand the direct and indirect outcomes of our event strategy and then use that to adjust our future planning (vs. doing the same thing year after year). She is a great communicator, she is patient, she is open minded, has a great attitude, and is just overall someone me and the team really enjoy working with.
Martinique Jobin
If Jess were a tool, she'd be a Swiss army knife. Rather than being great at one thing, she is a multi-functional powerhouse that you can use for any situation. I've had the pleasure (and still do) of working alongside her. Before 1plusX was acquired, we worked as a 2-(wo)man marketing team where we were able to run the whole department together. She's proactive, hardworking, and has a true team spirit. I'd like to highlight her eagle eye where it's not just about attention to detail but even seeing any possible issues or tasks to handle in the future. She works diligently and efficiently and I was able to witness first-hand how she organizes, creates, and carries out events she organizes which are nothing short of amazing. She gets along with everyone and has a bubbly personality that allows her to build great connections across the company. She leads our HubSpot efforts as well as our brand integration after being acquired by TripleLift. I could go on but overall, I'd say any team or company who can have her will have found a true, rare gem.
Experience
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1plusX, a TripleLift company
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Switzerland
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Feb 2021 - Present
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Ashland
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United States
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Chemical Manufacturing
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700 & Above Employee
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Communications Specialist EMEA
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Jun 2015 - Jun 2020
Coordinated and executed an extensive trade show program in EMEA (Europe, Middle East and Africa) for three commercial business units and their segments; approximately 25 events per year. Managed EMEA trade show budgets and the flow and processing of invoices. Negotiated with and briefed vendors. Supported EMEA stakeholders with other communications-related activities (marketing communications, brand work, corporate communications, community events, translation, and video creation for social media, the website and the employee intranet). Collaborated with marketing managers, product managers, sales teams and the global communication team to ensure we were consistent, on target, on brand, and adding value. Created trade show graphics, advertisements, brochures, and sell sheets for the business.
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InterNations
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Germany
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Technology, Information and Internet
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100 - 200 Employee
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Zurich Community Manager
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Nov 2014 - Dec 2014
Organized expatriate events in Zurich for 200-500 people; negotiated with venue managers in order to maximize return on investment, to offer members high-quality events and to attract new members. Developed a strategy for Zurich designed to increase membership activity. Supported 60 InterNations Consuls in the organization of monthly activities. Organized expatriate events in Zurich for 200-500 people; negotiated with venue managers in order to maximize return on investment, to offer members high-quality events and to attract new members. Developed a strategy for Zurich designed to increase membership activity. Supported 60 InterNations Consuls in the organization of monthly activities.
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Katimavik
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Communications and Development Officer
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Jan 2009 - Jul 2012
Regional recruitment lead. Supervised and trained 100 recruiters to market the program to target audiences across the province. Developed comprehensive and interactive trainings, training resources and targeted workshops. Prepared youth volunteers, field staff and community work partners with key messages for media interviews and government meetings. Edited/proofread regional external documents and promotions material (press releases, letters to politicians, recruitment campaign materials, event posters). Managed regional social media and social networks. Created monthly internal newsletters. Improved productivity by creating an internship program. Supervised and evaluated three college interns. Organized alumni events.
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Katimavik
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Project Leader
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Nov 2007 - Nov 2008
Directly supervised youth in an intense 9-month volunteer program. Facilitated youth competency development by creating and delivering workshops, supervising daily volunteer work and conducting regular performance reviews. Directly supervised youth in an intense 9-month volunteer program. Facilitated youth competency development by creating and delivering workshops, supervising daily volunteer work and conducting regular performance reviews.
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Etobicoke York Community Care Access Centre
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Toronto, Ontario
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Communications Assistant (50%)
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Apr 2006 - Mar 2007
Generated traffic to the employee intranet platform by redesigning the site, making the content more easily accessible and the platform more user-friendly. Edited and proof-read internal and external documents (website and intranet, annual report, communications business plan, promotional material). Generated traffic to the employee intranet platform by redesigning the site, making the content more easily accessible and the platform more user-friendly. Edited and proof-read internal and external documents (website and intranet, annual report, communications business plan, promotional material).
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City of Toronto
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Canada
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Government Administration
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700 & Above Employee
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Physical Activity Outreach Worker (50%)
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Dec 2005 - Sep 2006
Addressed and filled a need in the community by providing a variety of active recreation programs that targeted all levels of abilities and all age groups. With the Physical Activity Outreach Worker team, organized Toronto’s first Canada Games Day event. Developed all promotional and communications material. Over 1,000 children were in attendance from day camps across Toronto. Addressed and filled a need in the community by providing a variety of active recreation programs that targeted all levels of abilities and all age groups. With the Physical Activity Outreach Worker team, organized Toronto’s first Canada Games Day event. Developed all promotional and communications material. Over 1,000 children were in attendance from day camps across Toronto.
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City of Toronto
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Canada
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Government Administration
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700 & Above Employee
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Youth Outreach Worker (50%)
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Jan 2003 - Oct 2005
Provided at-risk youth in South Etobicoke with resources (recreation, health, education, housing, career and counseling services). Addressed neighbourhood issues by performing a needs assessment and implementing desired programs. Created seasonal community resource material guides. Provided at-risk youth in South Etobicoke with resources (recreation, health, education, housing, career and counseling services). Addressed neighbourhood issues by performing a needs assessment and implementing desired programs. Created seasonal community resource material guides.
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Education
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2002 - 2006
University of Guelph-Humber
Honours Bachelor of Applied Arts in Media Studies & Diploma in Public Relations
Community
