Experience

One Partners

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Account Director

  • Nov 2016 - Present

  • Provide overall account service and project management for multiple clients• Deliver agile, innovative, data-driven solutions that get results• Work collaboratively with internal and external stakeholders to ensure seamless execution of projects and ongoing initiatives• Develop strategic branding and marketing plans for potential and existing clients• Managed simultaneous replatforming of four websites from concept to completion which included creative, U/X, development, PPC/SEO, QA, and post launch reporting



Backcountry.com

• United States
• Hospitals and Health Care

• Vendor Marketing Program Manager

  • Aug 2014 - Sep 2016

  • Developed vendor marketing relationships and secured marketing development funds to promote and drive brand-specific sales on retail sites• Managed $1.8m in co-op funds for over 60 top outdoor, action sports, and cycling brands including: The North Face, Patagonia, Burton, Castelli, GoPro, Volcom, Canada Goose, KEEN, Oakley, Icebreaker, and Gore Bike Wear.• Created and implemented integrated marketing strategies for vendors that offered strong ROI; including custom site campaigns, P2P, social media, email and brand pages• Increased RPM year over year for over 90% of brands managed• Worked collaboratively across multiple departments to ensure seamless execution of campaigns• Monitored campaign results and overall brand performance utilizing data from Omniture and OBI• Created annual MDF (co-op) program based on key learnings from the prior year• Planned GTM and digital strategy for private label and exclusive brands

• Visual Merchandising Manager

  • Oct 2013 - Aug 2014

  • Served as the key liaison between merchandising, marketing, and user experience to execute a balance of the art and science of selling to achieve merchandising KPIs• Partnered with key stakeholders to drive merchandising promotional calendar and visual presentation of Backcountry’s three retail sites• Facilitated the execution process within merchandising department• Adjusted site strategy with key stakeholders based on assessment of promotion performance, competitive landscape, and inventory needs• Represented the merchandising team in the promotional process; from conception to recapping • Represented merchandising team with the planning and implementation of site changes, including taxonomy, PDPs, and PLPs • Created and implemented site merchandising best practices for all outdoor and ASR merchandise divisions

• Vendor Merchandising Coordinator

  • Oct 2012 - Oct 2013

  • Provided general support and coordination for merchandise division as it related to internal promotions, site merchandising, vendor agreements/ODAs, and any other outstanding needs.• Coordinated site-wide promotion planning for two retail sites in cohesion with the merchandising/marketing promo calendar• Monitored and reported on promotion metrics for merchandising team• Developed and implemented process to increase accuracy and efficiency in providing merchandising deliverables to creative teams• Act as liaison between all Merchandise Division groups and marketing/creative to collect and ensure product assortment for promotion execution• Reviewed, managed, and maintained Vendor Partnership Agreements, Online Dealer Agreements and MAP Policies to ensure compliance



High Cascade Snowboard Camp

• United States
• Advertising Services
• 1 - 100 Employee

• Camp Store Manager

  • Mar 2012 - Sep 2012

  • Drove over $100k in sales during 6 week camp session• Increased overall store revenue 17% and revenue per camper 67% from previous year• Planned byProducts line with key internal stakeholders and camp sponsors• Increased sell-thru of current season product 37% from previous year• Authored Camp Store Handbook• Designed and built out full retail space • Drove over $100k in sales during 6 week camp session• Increased overall store revenue 17% and revenue per camper 67% from previous year• Planned byProducts line with key internal stakeholders and camp sponsors• Increased sell-thru of current season product 37% from previous year• Authored Camp Store Handbook• Designed and built out full retail space



Edge of the World Skate & Snow

• Women's Buyer

  • Aug 2010 - May 2012

  • Served in a buyer role supporting store owner across outerwear, apparel, footwear, accessories and hardgoods categories for women’s outdoor and action sports • Grew women’s apparel sales 50% in first 9 months of employment• Worked closely with store owner to develop active sales strategy to grow the women’s apparel business • Created product displays and marketing campaigns to encourage product sell-through and community awareness of women’s offering • Assisted and communicated with new and long-term customers regarding selection and purchases• Planned and executed annual Girls on Shred event



Salt Lake County

• United States
• Government Administration
• 700 & Above Employee

• After-School Program Director

  • Jul 2007 - Jul 2009

  • Designed, directed, and implemented new county-funded after-school program aimed at at-risk junior high school students• Developed and managed summer program for students from multiple county junior highs • Assisted in grant writing process to secure additional funding for the program • Managed team of staff and volunteers • Designed, directed, and implemented new county-funded after-school program aimed at at-risk junior high school students• Developed and managed summer program for students from multiple county junior highs • Assisted in grant writing process to secure additional funding for the program • Managed team of staff and volunteers