Experience

LH+P

• Sweden
• Design Services
• 1 - 100 Employee

• CEO

  • Aug 2017 - Present

  Uppsala, Sweden A business and experience studio.



Epic Eats

• Sweden
• Technology, Information and Internet

• Founder

  • Sep 2017 - Jan 2020

  Uppsala, Sweden Where every restaurant visit starts. www.getepiceats.com



Bannerflow

• Sweden
• Software Development
• 100 - 200 Employee

• Chief Product Officer

  • Oct 2015 - Aug 2017

  Stockholm, Sweden

• Head of Product

  • Jan 2015 - Oct 2015

  Stockholm, Sweden BannerFlow - A banner production revolution! Founded in 2010, BannerFlow is one of the first HTML5 ad production platforms for ads that run across all devices and screens. The BannerFlow Platform allows interactive designers, creative agencies, publishers and advertisers to create and manage large volumes of animated ads in a very short time.



WyWallet (4T Sverige AB)

• Merchant Product Manager

  • Aug 2013 - Jan 2015

  Stockholm, Sweden Responsible for the strategy, development, packaging and pricing of the product at Sweden’s leading mobile payment company. Designed and specified a new online payment product, WyWallet Multipay, and contracted a vendor for the project. The product was delivered on time and within budget with a result that provides higher conversion, greater reach and a completely new mobile shopping experience, all with a simplified technical integration. In the small (less than 20 employees)… Show more Responsible for the strategy, development, packaging and pricing of the product at Sweden’s leading mobile payment company. Designed and specified a new online payment product, WyWallet Multipay, and contracted a vendor for the project. The product was delivered on time and within budget with a result that provides higher conversion, greater reach and a completely new mobile shopping experience, all with a simplified technical integration. In the small (less than 20 employees) organization widely dependent on suppliers I’ve initiated and been responsible for RFP/RFQ processes where new suppliers has been taken onboard for larger development projects. Show less



Betsson Group

• Malta
• Software Development
• 700 & Above Employee

• Product Manager - Platform

  • Jan 2012 - Aug 2013

  Responsible for the road map and vision as well as the owner of the iGaming Platform on which the 15+ sites of Betsson Group is built. The platform incudes fundamental things such as provider integrations, the wallet, the bonus system, customer information and the companies back office as well as pure acquisition and customer experience enhancing features. Managing an international team of four product owners and a UX designer with an aim of growing this together with the technical… Show more Responsible for the road map and vision as well as the owner of the iGaming Platform on which the 15+ sites of Betsson Group is built. The platform incudes fundamental things such as provider integrations, the wallet, the bonus system, customer information and the companies back office as well as pure acquisition and customer experience enhancing features. Managing an international team of four product owners and a UX designer with an aim of growing this together with the technical organization, which at the time, consisted of 45 people based in multiple countries.

• Conversion Manager

  • Feb 2011 - Jan 2012

  Responsible for driving conversion optimization projects on multiple brands. The role was extended to also include product development tasks. Drove and was responsible for the building and delivery of one of the first igaming bonus systems working in a seamless wallet environment. This from the strategic business rules and specifications to the project management and implementation of the system.

• Web Analyst

  • Nov 2009 - Feb 2011

  Started up the web analytics process. Responsible for implementation of a web analytics tool as well as tracking, analysis testing and optimization strategies. From having close to no web analytical thinking or processes when I started we are today working with testing, behavioural targeting and optimization incorporated in our processes to make sure the site and our communication is the best it can be. Driven by data and knowledge not by gut feeling.



Webtrends

• Software Development
• 1 - 100 Employee

• Web Analytics Consultant

  • Jul 2007 - Nov 2009

  When Webtrends acquired Webcontrol in July 2007 my role stayed the same the first half year. I then moved on to a more strict post sales role with responsibility for larger projects performing requirements gathering, implementation and training services to enterprise customers within the EMEA region. I was working with various clients such as KLM, Truvo, Tiscali, Toyota, Atlas Copco, TeliaSonera, Folksam and Riksgälden.



KLM Royal Dutch Airlines

• Netherlands
• Airlines and Aviation
• 700 & Above Employee

• WebTrends Consultant

  • Sep 2008 - May 2009



Webcontrol

• Web Analytics Consultant

  • Apr 2007 - Jul 2007

  I worked both in the sales and post sales process with different customers in various segments. I was responsible for the technical sales presentations and questions as well as capturing the business requirements from the customers and implementing the Webtrends solution. The role also included working with our current customers, expanding their usage and reporting. I also trained our customers, performing both technical and business/marketing training. I worked with customers in the… Show more I worked both in the sales and post sales process with different customers in various segments. I was responsible for the technical sales presentations and questions as well as capturing the business requirements from the customers and implementing the Webtrends solution. The role also included working with our current customers, expanding their usage and reporting. I also trained our customers, performing both technical and business/marketing training. I worked with customers in the Swedish market such as Atlas Copco, Alecta, TeliaSonera and Riksgälden.

• Support Engineer

  • Feb 2007 - Apr 2007

  Responsible for the WebTrends Support in Sweden.



Karolinska University Hospital

• Sweden
• Hospitals and Health Care
• 700 & Above Employee

• IT Engineer

  • Apr 2006 - Feb 2007

  Worked as a consultant for Academic Work at Karolinska Universitetssjukhuset. From the start my role was IT support. Along the time it grew to include responsibility for all new implementation and delivery of hardware across the whole hospital in Solna.