Commercial App Manager

• Mar 2021 - Present

Senior Consultant

• Mar 2021 - Present

Business Intelligence Engineer

• Sep 2020 - Feb 2021

This is a continuation of my work with Coop Denmark and the Coop App This is a continuation of my work with Coop Denmark and the Coop App

Digital & App Optimization Specialist

• Nov 2017 - Sep 2020

Working as a Product Analytics Specialist in the Coop Digital Department. my main task has been to manage the transformation from being a company with multiple satellite web and app analytics setups to having a single point for data collection and to enable cross device and domain tracking for all Coop business units to tap into. Working with Accrease the agenda was to move coop while also leveling myself up to handle more and more of the configuration in the future. Managing Data collection and Data governance my secondary task has been to deploy Privacy measures by implementing a legal cookie consent and putting in place the technical mechanisms achieve compliancy. Current Achievements - Deployed Adobe Analytics across the Coop digital ecosystem - Build reports and insights with Klipfolio or Adobe Workspace - Deployed Adobe Launch across the Coop digital ecosystem - Deployed AEP SDK with Campaign standard, Audience manager and Analytics. - Architecture for Adobe IdentityService in collaboration with Accrease - Architecture for Campaign code governance across the various business units (Accutics + Adobe Analytics) - Compliant Cookie Consent across the Coop Websites Show less

Product Manager

• May 2015 - Jul 2017

As a Product manager at Endomondo I spend most of my time doing: - User behaviour tracking through Google Analytics and Amplitude. - App Store Optimization. - Feature Development - Mostly revenue creation. - A/B testing to optimize subscription to Premium. - Supporting the Marketing team. By rebuilding the Google Analytics setup and introducing Enhanced Ecommerce for premium subscription tracking I was able to created dashboards that showed which features created the most revenue. Eventually expanding it to support experiments to improve on revenue conversions. One revenue feature I came up with was an abandon cart type feature leveraging push notifications, this ended up being so successful that Apple did a case on it. As the final piece of product management I did was to define and implement Amplitude for the app and communicate with the MapMyfitness team so they could do a similar implementation. Show less

Digital Project Manager / Webmaster

• Feb 2011 - Oct 2014

Early on I got to work with many digital marketing channels and how to link them through an Omni-Channel approach. With my understanding of business, technology and design I soon got to work with more than just the Kvickly brand, which got me involved in Groups spanning the entire Coop organization. My past experience working from a marketing department but having deep understanding of the technology side of things often made the transition from design to implementation much smoother. Some of the projects I’ve worked on: - Newsletter development and operations - Cross brand Mobile app - Cross brand Web platform - Cross platform User Experience - Kvickly Social Media launch (2011) and operations for first 3 years - Instore WiFi (Part of a Omni-channel strategy) - WiFi device triangulation (pilot) - Instore screens for Click n’ Collect (pilot) - Dashboards to show performance of online channels - Instore SelfScan (pilot) - Guide and support for Local store SocialMedia presence - Defining the Digital Strategy based on the overall Kvickly Strategy - Paid media (RTB, SEM, PLS (social), CustomAudience(social)) - SEO Show less

Email and integration Consultant

• Dec 2010 - Jan 2011

Consultant on EmailVisions campaign commander and email design Consultant on EmailVisions campaign commander and email design

Freelance Email Consultant

• Oct 2010 - Oct 2010

Worked on Lifecycle and Transactional Emails Worked on Lifecycle and Transactional Emails

Account Manager

• Mar 2010 - Sep 2010

I was tasked with handeling all of EmailVisions danish and finnish clients, helping with solutions and getting the most out of their EmailVision license while also trying to sell new features. Clients included: IC compays FDM-travel eBay classifieds group Denmark Bestseller A/S DTF travel I was tasked with handeling all of EmailVisions danish and finnish clients, helping with solutions and getting the most out of their EmailVision license while also trying to sell new features. Clients included: IC compays FDM-travel eBay classifieds group Denmark Bestseller A/S DTF travel

Web Designer / Email Designer

• Apr 2009 - Dec 2009

My primary responsibility at Mingoville was to manage the Joomla website Mingoville.com and its 32 language translations including 4 Right to Left languages (like Arabic and Urdu). Mingoville selected to use EmailVision as its Email service for email marketing do to my experience at my previous job I had no problem taking over the technical aspect of the Email campaign setup and member list segments for worldwide email campaigns which is split up into 30 different segments. I also had the task of designing the Email campaigns for each email broadcast. My latest project at Mingoville is to make a new website in Joomla that should be optimized: - in kilobyte size - Browser compatibility - Better use of CSS and JavaScript - Usability - SEO - Improved general load speeds of pages Show less

Webmaster

• Jan 2005 - Apr 2009

My initial work at DTF-travel was as an Email designer. Shortly after I got hired DTF-travel started using EmailVision and its Email Marketing software so I was tasked with becoming an expert on the system, so DTF-travel could get the most out of the system. Around April 2005 DTF travel due to some structural changes I got a new responsibility area as the new Webmaster. I was going to be the connection between the IT department and the Online marketing department. I was part of the Team which was set to build a new website for DTF travel the primary goal was to remove the HTML frames used, but I also needed a complete overview of the sitemap and how the user would interact with the website (improved User Experience) I was Lead project manager on completely redesigning the Bookingflow with all senarious in mind while making it much easier to complete a booking while giving options to add more services to the hotel booking. List of the noteworthy things I had the pleasure of working with and experiencing at DTF-travel: - User Experience design of every aspect of the DTF-travel website - A healthy relationship with EmailVision and their AccountManagers - Coding the 2006 DTF-travel Christmas Competition - Optimizing HTML and CSS code for the DTF-travel Frontpage - Improving the “inhouse programmed” CMS system - Coding several Landingpages - Test of the BestTravel website - Technical support for Online CostumerService - Understanding how to use Web analytics software like Omniture and Google Analytics. - Increased interest for Web standards like W3C, Microformats, HTML doctypes and not to mention SEO - Discovered the benefits of EmailMarketing and its possibilities Show less

Summer assistance

• Jun 2004 - Aug 2004

Drove around Northern Jutland helping stores stock up on shelves, setting up merchandise and banners. Drove around Northern Jutland helping stores stock up on shelves, setting up merchandise and banners.