Experience

Changi Travel Services

• Singapore
• Travel Arrangements
• 100 - 200 Employee

• Head, Regional Sales & Ops

  • Aug 2019 - Present

  • Design and implement strategic growth plans through various distribution channels andpartnerships across the regions.• Lead regional teams with a focus on driving operational excellence along with developing strategicinsights to fuel business growth.• Lead the improvement and alignment of customer service channels including effectiveness of airportand city service counters across the regions.• Lead and initiate travel events participation with the local teams to build sales pipelines and brandawareness.• Conduct market competitive benchmarking especially those with airport presence/ airport counterson pricing and product offerings competitiveness.• Partner cross-functional teams to improve and enforce processes and policies across regions andchannels.• Manage end to end order fulfillment including inventory management, stock turnover and ordering.• Manage cash controls and provide daily cash sales reporting for all counters in the regions.• Conduct weekly sales forecasting, reporting and sales mix analysis to COO and Head of Regional Development



DFASS Group

• United States
• Retail
• 1 - 100 Employee

• Senior Vice President, Sales & Markting

  • Dec 2006 - Jan 2019

  DFASS (Singapore) Pte Ltd:⬥ Expanding from 2 airlines account in 2006 to a high of 16 airline accounts, covering Singapore, Malaysia, Indonesia, Thailand, Vietnam, Hong Kong, Taiwan, China, Japan⬥ Successful takeover of various airlines inflight duty-free business either from in-house department or competitor/incumbent, from renew/revamp overall inflight duty-free program, product sourcing, catalogue planning/management to promotion activation⬥ Successfully introduced new product categories on board airlines, from fashion and small leather goods, cosmeceutical, oral beauty, anti-aging beauty devices, smart watches to exclusive co-branding logo merchandise⬥ Successful development and implementation of cabin crew training and motivational strategies, commission structural change to improve on board sales and crew management⬥ Successfully widen product offering by proposing to and implementing online sales channels for various airlines customers, to expand additional sale avenues⬥ Successfully reduce company inventory holding cost by over S$5 million, by negotiating with selected vendors to implement consignment



DFS Group Limited

• Manager, Sales & Marketing (PRC market)

  • Aug 2003 - Dec 2006

  DFS Singapore (Pte) Ltd:⬥ Successfully expand the coordination between DFS and travel agents from 3 (in 2003) to over 10 (in 2006)⬥ Developed and successfully implement an agent commission program that saw closer link between DFS group and local travel agents to bring in PRC groups into Scotts Walk downtown store.⬥ Achieved over and above sales budget consecutively from 2003 to 2006⬥ Achieved more than double sales and cycle passengers penetration every single year from 2013 - 2016



P&O Travel

• Manager, Cruise Sales

  • Sep 2000 - May 2003

  P&O Travel (S) Pte Ltd:⬥ Organize and oversee Star Princess inaugural Gala Dinner and all activities during inaugural sailing⬥ Over and above sales budget/forecast for 2 consecutive years⬥ Manage sponsorship programs with Prestige magazine, Channel News Asia and The Straits Times (co-sponsorship with SA (UIC) Tours)⬥ Plan & oversee several product launches and ship inspections. P&O Travel (S) Pte Ltd:⬥ Organize and oversee Star Princess inaugural Gala Dinner and all activities during inaugural sailing⬥ Over and above sales budget/forecast for 2 consecutive years⬥ Manage sponsorship programs with Prestige magazine, Channel News Asia and The Straits Times (co-sponsorship with SA (UIC) Tours)⬥ Plan & oversee several product launches and ship inspections.



World Duty Free - WDF

• United Kingdom
• Retail
• 700 & Above Employee

• Manager, Sales, Asia Pacific

  • Apr 1998 - Sep 2000

  World Duty Free Inflight (S) Pte. Ltd:⬥ Over and above the sales target for 2 consecutive financial years from 1998 to 2000, sales quota of US$2.7million and US$3 million respectively.⬥ Double listings on all major airlines such as China Airlines, EVA Airways and Singapore Airlines⬥ Oversee several Gift-With-Purchase (GWP) promotions on board both China Airlines and EVA Airways, which yield sales of more than US$200,000 each time World Duty Free Inflight (S) Pte. Ltd:⬥ Over and above the sales target for 2 consecutive financial years from 1998 to 2000, sales quota of US$2.7million and US$3 million respectively.⬥ Double listings on all major airlines such as China Airlines, EVA Airways and Singapore Airlines⬥ Oversee several Gift-With-Purchase (GWP) promotions on board both China Airlines and EVA Airways, which yield sales of more than US$200,000 each time