Experience

Katjes Greenfood

• Germany
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Geschäftsführer

  • Apr 2022 - Present

  Dusseldorf

• Chief Marketing Officer

  • Dec 2020 - Present

  Düsseldorf, Nordrhein-Westfalen, Deutschland Vegan and vegetarian, gluten- and lactose-free, regional and seasonal - nutrition in the 21st century is identity-forming. What we eat or deny ourselves expresses ecological convictions, personal lifestyle and moral values! At Katjes Greenfood, we invest in innovative and sustainable growth companies that want to shape the future of food with us: • Responsible for sourcing, screening, and development of portfolio companies • Rebranding (e.g. hellotaste) and new product development… Show more Vegan and vegetarian, gluten- and lactose-free, regional and seasonal - nutrition in the 21st century is identity-forming. What we eat or deny ourselves expresses ecological convictions, personal lifestyle and moral values! At Katjes Greenfood, we invest in innovative and sustainable growth companies that want to shape the future of food with us: • Responsible for sourcing, screening, and development of portfolio companies • Rebranding (e.g. hellotaste) and new product development projects • Board Member (Haferkater, Vegdog, Seven Sundays)

• Senior Brand Manager (Katjes Fassin GmbH & Co. KG)

  • Feb 2020 - Nov 2020

  Düsseldorf Area, Germany Operational and strategic management of the brand Sallos (incl. budget responsibility) • Product portfolio management (incl. idea and launch of Sallos' most successful new product range 'Schwarzweich') • Conception and implementation of communication measures (print, radio) • Generation of further new product concepts (e.g. Ahoj Brause-Waffeln/Winner of a Sweetie 2021)



Genius Foods

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Interim Chief Marketing Officer

  • Jan 2023 - Present

  Edinburgh, Schottland, Vereinigtes Königreich • Definition and implementation of a highly B2C focussed marketing strategy • Revision of the product portfolio and strategy with significant improvement in profitability • Development and launch of a UK-wide multichannel communication campaign (improvement of sales by double-digit growth rates)



Haferkater

• Germany
• Restaurants
• 1 - 100 Employee

• Advisory Board Member

  • Mar 2021 - Present

  Berlin, Deutschland Three founders, one vision: a well-known, simple dish made from just three ingredients has what it takes to become a breakfast for the masses: Porrdige! A small café in Berlin has now grown into over 25 stores throughout Germany.



VEGDOG

• Germany
• Manufacturing
• 1 - 100 Employee

• Advisory Board Member

  • Feb 2023 - Present

  München, Bayern, Deutschland VEGDOG offers the first 100% plant-based and gluten-free complete food for dogs, which was developed in co-operation with specialist vets and laboratories. In addition to the high quality of the food, VEGDOG products make an important contribution to animal welfare and environmental protection.



Seven Sundays

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Advisory Board Member

  • Aug 2023 - Present

  Minneapolis, Minnesota, Vereinigte Staaten von Amerika Seven Sundays is rethinking the food system from the ground up, making cereals that improve the health of people and the planet.



hellotaste

• Project Lead Marketing

  • Jan 2022 - Jun 2023

  Overall vision, development and implementation of the new "hellotaste" marketing concept as a rebranding of "ohso lecker" receiving multiple awards including "Red Dot Brands & Communication Design Award 2023" • Conceptualisation of the new brand, corporate design, and communication elements • Strategy & portfolio alignment • Project & agency management



Feuer & Flamme (Urban Piqniqers GmbH)

• CEO & Co-Founder

  • Feb 2017 - Dec 2019

  Cologne Area, Germany Establishment and operation of a culinary start-up concept including: • Concept development and business case analyses • Brand management and corporate design development • Development of the interior design-concept • Product and innovation management (e.g. sugar free lemonade) • Employee acquisition and development



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • May 2015 - Jan 2017

  Cologne Area, Germany Top management consulting, e.g. • Lean-management-based process optimisations • Strategic employee management (toy manufacturer) • Commercial due diligence (international sports brand) • Optimization of a customer relationship program (fashion brand)

• Visiting Associate

  • Feb 2015 - Apr 2015

  Cologne Area, Germany



Henry Lambertz GmbH & Co KG

• Germany
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Internship - B2C Marketing

  • Sep 2009 - Oct 2009

  Kreisfreie Stadt Aachen Area, Germany • Creating sales folder • Handling of new packaging designs