Experience

The Ideas Factory | Medellin | Colombia

• Colombia
• Advertising Services
• 1 - 100 Employee

• CEO

  • Dec 2016 - Present

  Medellin, Colombia

• Managing Director | Gerente de Buenas Ideas

  • Jan 2017 - Present

  Medellin, Colombia The Ideas Factory is a marketing agency developed bridge the gap between sales and marketing. Designed to manufacture great ideas, for great companies to do GREAT things. Located in Envigado, Colombia we deliver strategic marketing solutions to a global client base across 6 key areas: - Sales and Marketing Strategic Solutions - Graphic & UX Design - Digital Solutions - Content Strategy Development - Promotional Merchandise Solutions - Events & Trade shows



Red Tomato | Promotional Marketing Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Mar 2015 - Sep 2019

  Medellin Colombia Achievements: • Head hunted to expand Red Tomato to Victoria. • Opened the Victorian Office. • Managing $1 million dollar portfolio • Won 4 international PPIA Awards for client and marketing campaigns • Won 1 national award for Client campaign APPA Responsibilities: • Managed the Victorian Office with client base in Victoria and South Australia. • Managed all new business development and customer acquisition. • Develop sales promotion campaigns for Victorian and… Show more Achievements: • Head hunted to expand Red Tomato to Victoria. • Opened the Victorian Office. • Managing $1 million dollar portfolio • Won 4 international PPIA Awards for client and marketing campaigns • Won 1 national award for Client campaign APPA Responsibilities: • Managed the Victorian Office with client base in Victoria and South Australia. • Managed all new business development and customer acquisition. • Develop sales promotion campaigns for Victorian and South Australian Customers. Show less



Acuali Eco Hostal - Viajes Acuali

• Sales & Marketing Manager (Gerente Mercadeo y Ventas)

  • Dec 2013 - Jan 2019

  Medellin, Cololmbia Achievements: • Participated in the ANATO International Travel Fair in Bogota representing the tourist destinations in Colombia. • Created an online presence on the travel pages for the hostel. • Achieved 100% occupancy in high seasons. Responsibilities: • Managed the reservations for the hostel which is located in a remote area of Colombia. • Developed weekly, monthly sales promotions to encourage guests to visit the hostel.



CGR Sportswear

• 1 - 100 Employee

• National Sales and Marketing Manager

  • Jan 2015 - Mar 2015

  43 Latitude Boulevard, Thomastown VIC 3074 Responsibilities: • Development and implementation of the 2015 Sales and Marketing Plan and Strategic Calendar for one of Victoria's busiest sports uniform manufactures. • Maintained and developed relationships with key stakeholders at the leading sporting bodies in Victoria, including liaising with AFL, Basketball, Soccer, Bowls, Netball Clubs and Corporate clients for all of their custom made uniform requirements. • Manage sales external sales team developing KPI’s, Sales Budgets… Show more Responsibilities: • Development and implementation of the 2015 Sales and Marketing Plan and Strategic Calendar for one of Victoria's busiest sports uniform manufactures. • Maintained and developed relationships with key stakeholders at the leading sporting bodies in Victoria, including liaising with AFL, Basketball, Soccer, Bowls, Netball Clubs and Corporate clients for all of their custom made uniform requirements. • Manage sales external sales team developing KPI’s, Sales Budgets and Territories. • Development of marketing collateral for season launches and custom product ranges and monthly sales campaigns. • Development of Social Media Plan. Show less



Study Spanish Group

• Sales & Marketing Manager

  • Feb 2014 - Feb 2015

  Medellin Colombia Achievements: • Launched the largest Spanish School in Medellin in July 2014. • Implemented and designed an interactive activities program for foreign students when they come to Colombia, which includes dance classes, language exchanges and guided city tours. • Achieved a record number of students and became the best private school option for studying Spanish in Colombia. • Developed Toucan English pilot program to be launched in February 2015. Responsibilities: • Managed… Show more Achievements: • Launched the largest Spanish School in Medellin in July 2014. • Implemented and designed an interactive activities program for foreign students when they come to Colombia, which includes dance classes, language exchanges and guided city tours. • Achieved a record number of students and became the best private school option for studying Spanish in Colombia. • Developed Toucan English pilot program to be launched in February 2015. Responsibilities: • Managed the administration and marketing team that consisted of 5 bilingual staff members. • Designed the marketing and operational plan for the Study Spanish Group that consist of Study Spanish Colombia & Toucan Spanish School. • Developed marketing material and new brand for Toucan Spanish School. • Managed all agency relationships • Enhanced commercial relationships with key companies to increase sales and market share. • Implemented international marketing strategies to bring students to Colombia. • Created in-house office procedures and operational strategies across the businesses. Show less



The Corporate Golfer, David Golf & Engineering

• National Sales & Marketing Manager

  • Oct 2008 - Jul 2013

  Clayton Victira Achievements: • Headhunted to return to the golf industry and work with David Golf & Engineering in their corporate team. • Grew annual sales from $420,000 to $2,100,000 in 4 years with profit margin of 30%. • Became the market leader in Australia and New Zealand for golf specialty products. • Consistently exceeded monthly sales targets and recorded best sale of $460,000. • Developed and implemented the marketing program for the centenary celebrations of Australian Professional… Show more Achievements: • Headhunted to return to the golf industry and work with David Golf & Engineering in their corporate team. • Grew annual sales from $420,000 to $2,100,000 in 4 years with profit margin of 30%. • Became the market leader in Australia and New Zealand for golf specialty products. • Consistently exceeded monthly sales targets and recorded best sale of $460,000. • Developed and implemented the marketing program for the centenary celebrations of Australian Professional Golfers Association. Responsibilities: • Managed 15 people across all business areas of The Corporate Golfer business unit. • Developed financial budget for sales targets and annual marketing. • Conducted cost analysis of the production efficiencies and made changes where possible. • Managed relationships with international and national suppliers, these include brands such as; Nike Golf, Callaway, Titleist, Oakley, Rip Curl, Bridgestone, FootJoy, Adidas, TaylorMade, Cutter & Buck, Srixon. • Sourced products from China, USA and Europe to sell in the Australian market. • Managed relationships with key customers, distributors and resellers. • Prepared and executed the annual marketing plan, which included exhibiting at trade shows, developing campaigns weekly sales through Mail Chimp, the development of the website www.thecorporategolfer.com. Show less



Melbourne Football Club

• Australia
• Spectator Sports
• 100 - 200 Employee

• Corporate Sales & Sponsorship Executive

  • Dec 2007 - Oct 2008

  MCG East Melbourne Achievements: • Headhunted from Callaway Golf to come and work in the corporate team at Melbourne Football Club. • Worked with the team that raised $5 million for the football club, working alongside Jim Stynes. • Assisted with the implementation of the marketing plan and celebrations for the football club’s 150th birthday. • Personally recruiting 5 new sponsors for the football club and securing $600.000 in sponsorship. Responsibilities: • Finding new business development… Show more Achievements: • Headhunted from Callaway Golf to come and work in the corporate team at Melbourne Football Club. • Worked with the team that raised $5 million for the football club, working alongside Jim Stynes. • Assisted with the implementation of the marketing plan and celebrations for the football club’s 150th birthday. • Personally recruiting 5 new sponsors for the football club and securing $600.000 in sponsorship. Responsibilities: • Finding new business development opportunities, new corporate clients to sell sponsorship and corporate hospitality packages. • Selling membership packages and developed direct mail campaigns to increase membership sales. • Organising and hosting corporate hospitality functions, events and golf days. Show less



Callaway Golf

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Corporate Sales Representative

  • Jan 2004 - Dec 2007

  Rowville, Victoria Achievements: • A part of the sales team that achieved record sales receiving a company trip to Fiji. • Achieved highest single sale of $60,000 for a promotion with Dewars Scotch Whisky. Responsibilities: • Worked in a team of 4 people who sold golf equipment for non-traditional channels. These include national accounts, such as Rebel, Kmart, Target, corporations, corporate distributors and resellers. • Introduced Callaway products at industry fairs such as APPA, Promo Direct… Show more Achievements: • A part of the sales team that achieved record sales receiving a company trip to Fiji. • Achieved highest single sale of $60,000 for a promotion with Dewars Scotch Whisky. Responsibilities: • Worked in a team of 4 people who sold golf equipment for non-traditional channels. These include national accounts, such as Rebel, Kmart, Target, corporations, corporate distributors and resellers. • Introduced Callaway products at industry fairs such as APPA, Promo Direct. Developed databases of customers and monthly sales promotions through direct mail and email. • Developed a comprehensive client list of 1,000 throughout Australia and New Zealand. . Show less



SportsWeb

• United Kingdom
• Information Services

• Administration Assistant

  • Jan 2003 - Nov 2003

  London, United Kingdom Achievements: • Worked with England best sports recruitment agency, we recruited people into professional sports roles in gyms and sports companies throughout the United Kingdom. Responsibilities: • Maintained the www.sportsweb.co.uk website with job offers. • Candidate management, interview screening and preparation for placements



Big White Ski Resort Ltd

• Canada
• Recreational Facilities
• 100 - 200 Employee

• Sales Representative

  • Oct 2002 - Apr 2003

  Kelowna, Canada Achievements: • Best sales representative for the mountain activities for the season 2002-2003, this included on mountain activities such as; Day spa, Helicopter Tours, Ski Mobile Tours and Dogsledding. Responsibilities: • To provide information to all visitors to Big White Ski Resort who came to the activity desk. • Organised tours and handled payments from guests.



PGA of Australia

• Australia
• Spectator Sports
• 100 - 200 Employee

• Executive Assistant

  • Jan 2001 - Apr 2002

  Crows Nest, Sydney Achievements: • Assisted the management team of the PGA arrange international in national golf events. • I was promoted to be the executive assistant to the managing director and moved to Sydney to take the role. Responsibilities: • Assisted with the coordination of events from golf tournaments around Australia • Coordinated the diaries of the senior executives and Board with all the administrative tasks.



Australian Institute of Sport - Commonwealth Bank Cricket Academy

• Administration Assistant

  • 2000 - 2001

  Henley Beach, South Australia Administration Assistant



Outdoor Adventure Skills

• Administration and Marketing Assistant

  • Jan 2000 - Dec 2000

  Adelaide, Australia Achievements: • Completed traineeship and certificate 2 & 3 in Sports Administration Responsibilities: • Assisted with all administrative tasks and took an interest in all marketing activities with the business. • Helped develop the website and also marketing material for the business.