Jescika Heffelfinger
Social Media Director at SAY Agency- Claim this Profile
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Spanish, English -
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Bio
Saraí Meléndez Rodríguez
Jescika is creative in all that she does. She just has a creative soul! While working with her I saw her grow into a well-accomplished copywriter with out-of-the-box ideas and a true passion to make them come to life. I love how she can turn the most boring project into an opportunity to make something great. Plus, she is a team player who is always there when others need her.
Saraí Meléndez Rodríguez
Jescika is creative in all that she does. She just has a creative soul! While working with her I saw her grow into a well-accomplished copywriter with out-of-the-box ideas and a true passion to make them come to life. I love how she can turn the most boring project into an opportunity to make something great. Plus, she is a team player who is always there when others need her.
Saraí Meléndez Rodríguez
Jescika is creative in all that she does. She just has a creative soul! While working with her I saw her grow into a well-accomplished copywriter with out-of-the-box ideas and a true passion to make them come to life. I love how she can turn the most boring project into an opportunity to make something great. Plus, she is a team player who is always there when others need her.
Saraí Meléndez Rodríguez
Jescika is creative in all that she does. She just has a creative soul! While working with her I saw her grow into a well-accomplished copywriter with out-of-the-box ideas and a true passion to make them come to life. I love how she can turn the most boring project into an opportunity to make something great. Plus, she is a team player who is always there when others need her.
Experience
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SAY Agency
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Director
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Apr 2021 - Present
Let’s make a connection! Let’s make a connection!
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Freelance Marketing and Creative Services
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Marketing Services
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700 & Above Employee
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Social Media Strategist & Creative Writer
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Jul 2018 - Present
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Creative Account Director
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Jan 2019 - Feb 2020
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jsd
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United States
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Advertising Services
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1 - 100 Employee
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Creative Account Director
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Jan 2019 - Jul 2019
Design social media strategies to achieve marketing targets. Manage and publish original, high quality content. Administer and monitor all social media accounts, ensuring up to date content. Liaise with writers and designers to ensure content is informative and appealing. Stay up-to-date with new digital technologies and social media best practices Design social media strategies to achieve marketing targets. Manage and publish original, high quality content. Administer and monitor all social media accounts, ensuring up to date content. Liaise with writers and designers to ensure content is informative and appealing. Stay up-to-date with new digital technologies and social media best practices
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Havas
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Advertising Services
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700 & Above Employee
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Sr. Creative Copywriter
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Aug 2014 - May 2016
Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them. Offer creative ideas and encourage others to share theirs. Develop creative strategies that are forward-thinking and in-line with current media trends. Check all copy generated by the team members and offer feedback when necessary. Manage multiple multi-million projects, with the ability to switch from one to the other seamlessly. Meet deadlines and stay within budget constraints. Push clients towards fresh, exciting ideas. Create content for social media campaigns. Liaise with clients.
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Senior Creative Copywriter
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Aug 2013 - Feb 2014
FREELANCE copywriter... In charge of RockinG the advertising world... Lets kick some hiney :) FREELANCE copywriter... In charge of RockinG the advertising world... Lets kick some hiney :)
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BBDO Puerto Rico Inc.
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Advertising Services
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1 - 100 Employee
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Copywriter / Account Executive
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Dec 2006 - Aug 2013
• SUAGM (Sistema Universitario Ana G. Méndez) • Frito Lay • Bayer • GSK • Snickers® • Dove® Chocolate • GE • Tostitos• Sistema TV • Splenda • Betis Aceite de Oliva de España • SUAGM (Sistema Universitario Ana G. Méndez) • Frito Lay • Bayer • GSK • Snickers® • Dove® Chocolate • GE • Tostitos• Sistema TV • Splenda • Betis Aceite de Oliva de España
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Gustazos
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United States
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Internet Publishing
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1 - 100 Employee
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Redactora de Reseñas
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Sep 2012 - 2013
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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"THE INTERN" Copywriter
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Aug 2006 - Oct 2006
• Taco Maker • Coors Light • Welch's • Walmart • Taco Maker • Coors Light • Welch's • Walmart
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High Impact Promotions - HIP
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United States
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Advertising Services
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Copywriter
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2004 - 2006
• Corona Extra • Finlandia • Hospital El Presby • Tequila Cuervo • Corona Extra • Finlandia • Hospital El Presby • Tequila Cuervo
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Retail Marketing Manager
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May 1996 - May 2003
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Education
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Universidad de Puerto Rico / Universidad del Sagrado Corazón
Bachelors / Masters in process, Communications/Advertising -
Universidad del Sagrado Corazón
Bachelor's degree, Communication and Media Studies