Experience

Spark Silicon Valley

• Business Consulting and Services
• 1 - 100 Employee

• Customer and Brand Evangelist

  • Jun 2016 - Present

  Silicon Valley Spark business success We help clients transform their business by unlocking the power of purpose, brand, and customer experience. We focus on these areas to create your secret sauce: PURPOSE: Start with your authentic self by understanding WHY you exist BRAND PROMISE: Establish WHAT you deliver better than anyone else CUSTOMER DELIGHT: HOW you can design great customer experiences along the customer journey CULTURE: The folks inspired by your promise that spark… Show more Spark business success We help clients transform their business by unlocking the power of purpose, brand, and customer experience. We focus on these areas to create your secret sauce: PURPOSE: Start with your authentic self by understanding WHY you exist BRAND PROMISE: Establish WHAT you deliver better than anyone else CUSTOMER DELIGHT: HOW you can design great customer experiences along the customer journey CULTURE: The folks inspired by your promise that spark the art of the possible Specialties: Branding, Culture, Customer Experience, Go-to-market Show less



EY

• Entertainment Providers
• 1 - 100 Employee

• EY Beacon Institute Brand Marketing and Communications Leader

  • Feb 2014 - May 2016

  San Francisco Bay Area Things I did in this role: Purpose activation Integrated brand marketing communications Creative direction Digital content strategy Social Internal communications & employee engagement Innovation experience Sharepoint and Yammer collaboration platforms



Bedrock Consultants

• United States
• Advertising Services
• 1 - 100 Employee

• Principal

  • Nov 2012 - Feb 2014

  Bedrock was a customer experience consultancy focused on designing, defining and delivering customer experience transformations. This role blended brand, creative, business strategy, marketing, design, and architecture to help deliver differentiated customer and employee experiences. Things I did in this role: Customer experience design Journey mapping Creative direction Brand marketing and communications Internal communications Social Client account… Show more Bedrock was a customer experience consultancy focused on designing, defining and delivering customer experience transformations. This role blended brand, creative, business strategy, marketing, design, and architecture to help deliver differentiated customer and employee experiences. Things I did in this role: Customer experience design Journey mapping Creative direction Brand marketing and communications Internal communications Social Client account management Show less



Ignition.

• United Kingdom
• IT Services and IT Consulting

• Principal

  • Oct 2011 - Nov 2012

  Silicon Valley, California Ignition focused on helping clients find their secret sauce and create tailored brand and identity systems. Specialized in: Brand strategy and identities Consumer electronic product development Packaging Go-to-market strategies Personal branding Design



Logitech

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director, Employee Brand Engagement

  • Jan 2009 - Oct 2011

  This role was about transforming the culture and brand from the inside out -- aligning critical touchpoints (employees, product, support, and marketing) around the brand vision and customer. To get there required evangelizing our purpose and brand with global employees, revamping internal communications to a social model, and refocusing the organization on customer needs. A primary objective was to champion a culture that transformed brand purpose into action. I led over 50 workshops… Show more This role was about transforming the culture and brand from the inside out -- aligning critical touchpoints (employees, product, support, and marketing) around the brand vision and customer. To get there required evangelizing our purpose and brand with global employees, revamping internal communications to a social model, and refocusing the organization on customer needs. A primary objective was to champion a culture that transformed brand purpose into action. I led over 50 workshops and created innovative tools to help teams internalize and deliver on our brand promise. Fostered understanding of our customer and the need to deliver branded experiences at every stop along the customer journey. With employees, I encouraged them to use our products to evangelize and advocate. Highlights: -Launched Jive collaboration software helps drive a more engaged, informed, and connected culture with 2.5x greater employee engagement previous platform -Senior Leadership and employees engaged in direct dialogues using social tools -Idea factory online to crowd source employee ideas to drive product innovation and operations -Single global repository for information, capturing tribal knowledge, and crowd sourcing help -Channel to connect global employees across geographic and departmental silos

• Director, Worldwide Brand and Creative

  • Apr 2000 - Jan 2009

  In this role, I oversaw the positioning and management of our global brand. Helped facilitate the move from product to a brand/customer-centered approach. This set the groundwork to expand into new product lines and markets that enabled company growth from $448M to $2.3B, and to become the #1 peripherals brand in the world. As Global Creative Director, I managed core brand creative and assets across all online and offline channels to create a cohesive, globally recognized brand… Show more In this role, I oversaw the positioning and management of our global brand. Helped facilitate the move from product to a brand/customer-centered approach. This set the groundwork to expand into new product lines and markets that enabled company growth from $448M to $2.3B, and to become the #1 peripherals brand in the world. As Global Creative Director, I managed core brand creative and assets across all online and offline channels to create a cohesive, globally recognized brand. Highlights: -Established aqua green corporate color strategy, which forms a key identifier for the brand today. -Managed the global packaging program to launch over 200 products to over 100 markets globally. -Supported the transition to customer experience (CX) metrics: Net Promotor Score (NPS) -Integrated Harmony and Labtec acquisitions into Logitech portfolio.

• Sr. Manager, Corporate Identity

  • Jan 1997 - Apr 2000

  In this role, I was responsible for stewarding the brand, and managing our identity across products and all online/offline applications. Worked closely with product and engineering teams to help drive products to market and managed the global packaging program. Highlights: -Worked with the VP of Corporate Marketing to drive identity change for US IPO -Drove the new brand identity into all consumer-facing vehicles including packaging, point of sale, digital, and… Show more In this role, I was responsible for stewarding the brand, and managing our identity across products and all online/offline applications. Worked closely with product and engineering teams to help drive products to market and managed the global packaging program. Highlights: -Worked with the VP of Corporate Marketing to drive identity change for US IPO -Drove the new brand identity into all consumer-facing vehicles including packaging, point of sale, digital, and collateral -Expanded visual identity system and packaging into gaming, audio, webcams, and keyboards under a single, cohesive master-brand strategy

• Packaging Manager

  • Oct 1995 - Jan 1997

  Managed Logitech's global graphic and structural packaging program for all Logitech retail products. Selected and managed outsource agencies to streamline creative efforts. Helped drive a cohesive structural design strategy. Worked with corrugated, thermo-form, and print vendors in the US, Europe and Asia to develop branded and efficient retail/OEM packaging.