Director of Marketing

• May 2020 - Present

Retail Project Manager

• Jul 2015 - May 2020

Managed Category development for retail division and created training program for c-stores, fitness center , and franchised operations. Training included creation of standards, testing, and training process in alignment with company core values.Special projects included research and development of additional revenue generation opportunities including new construction layout recommendations and addition of vendor programs.

Consultant

• Sep 2014 - Dec 2018

Category Manager

• Aug 2012 - Mar 2015

Managed category development of cigarette/tobacco, salty/sweet/alternative snacks, grocery, auto, dairy, hbc, and perishables for 43-store convenience chain totaling $38.4M in retail category sales. Developed programs to increase sales/gross profit from inception to operational execution. Created efficiencies with merchandising teams to ensure faster transitional change. • Devised strategy for vapor category to establish company as first to market with new developing category. Projected… Show more Managed category development of cigarette/tobacco, salty/sweet/alternative snacks, grocery, auto, dairy, hbc, and perishables for 43-store convenience chain totaling $38.4M in retail category sales. Developed programs to increase sales/gross profit from inception to operational execution. Created efficiencies with merchandising teams to ensure faster transitional change. • Devised strategy for vapor category to establish company as first to market with new developing category. Projected sales in excess of $700K in first year based on escalating returns in first six months. • Increased Tobacco GP$ (excluding e-cigs) by 30% by planning pricing strategy to ensure highest VPOs in trade channel for upstate NY. Increased presence of e-cigs to replace 10% gross profit of declining cigarette volume in NY State. • Stream-lined planograms and product mix of salty/sweet/alternative snacks resulting in same-store sales growth of 6-10% and increases of 7-11% on GP$, respectively. Show less Managed category development of cigarette/tobacco, salty/sweet/alternative snacks, grocery, auto, dairy, hbc, and perishables for 43-store convenience chain totaling $38.4M in retail category sales. Developed programs to increase sales/gross profit from inception to operational execution. Created efficiencies with merchandising teams to ensure faster transitional change. • Devised strategy for vapor category to establish company as first to market with new developing category. Projected… Show more Managed category development of cigarette/tobacco, salty/sweet/alternative snacks, grocery, auto, dairy, hbc, and perishables for 43-store convenience chain totaling $38.4M in retail category sales. Developed programs to increase sales/gross profit from inception to operational execution. Created efficiencies with merchandising teams to ensure faster transitional change. • Devised strategy for vapor category to establish company as first to market with new developing category. Projected sales in excess of $700K in first year based on escalating returns in first six months. • Increased Tobacco GP$ (excluding e-cigs) by 30% by planning pricing strategy to ensure highest VPOs in trade channel for upstate NY. Increased presence of e-cigs to replace 10% gross profit of declining cigarette volume in NY State. • Stream-lined planograms and product mix of salty/sweet/alternative snacks resulting in same-store sales growth of 6-10% and increases of 7-11% on GP$, respectively. Show less

Marketing Manager

• May 2000 - Oct 2011

Managed category development and planning of convenience store chain category sales of $64M, including planograms, POS, inventory levels/turns, execution, updating and maintenance of the company’s product mix and merchandising by category. Sourced new items/programs to benefit image/profitability of company as a leader in the c-store industry. • Leveraged beer, soda, and non-carb categories for increased profitability by using balanced approach to increase sales/profit margin. Consistently… Show more Managed category development and planning of convenience store chain category sales of $64M, including planograms, POS, inventory levels/turns, execution, updating and maintenance of the company’s product mix and merchandising by category. Sourced new items/programs to benefit image/profitability of company as a leader in the c-store industry. • Leveraged beer, soda, and non-carb categories for increased profitability by using balanced approach to increase sales/profit margin. Consistently grew same store retail sales and margin dollars by category annually in excess of NACS standards. • Developed, negotiated, and administered existing and new marketing programs/contracts including marketing, merchandising, revenue, and budgets. Successfully negotiated annual increases in contractual revenues. • Created marketing teams for operational feedback and new initiatives. Corresponded with Area Supervisors and Corporate Stores regarding operational and marketing initiatives, pricebook/product and vendor problems, marketing programs, planograms, and sales meetings. Streamlined efficiencies in process from inception to roll-out for better operational support and success. • Initiated and executed first-to-market strategies, becoming first upstate NY convenience chain to introduce Red Bull, Glaceau Vitamin Water and Smart water, Sparks, Steel Reserve, and Blue Moon, among others, resulting in highest VPOs for upstate NY. Created/organized DSD supply chains for specialty beverage/snack lines to benefit image as leader in industry. • Supervised, rebuilt, and developed pricebook department and systems for greater efficiencies. Coordinated development of new technologies and initiatives to include implementation of scanning, electronic data transfer, design of customized reporting for sales/pricing/trend analysis, and inventory management. Controlled flow of item/cost/retail changes for over 10K items at any given time. Show less Managed category development and planning of convenience store chain category sales of $64M, including planograms, POS, inventory levels/turns, execution, updating and maintenance of the company’s product mix and merchandising by category. Sourced new items/programs to benefit image/profitability of company as a leader in the c-store industry. • Leveraged beer, soda, and non-carb categories for increased profitability by using balanced approach to increase sales/profit margin. Consistently… Show more Managed category development and planning of convenience store chain category sales of $64M, including planograms, POS, inventory levels/turns, execution, updating and maintenance of the company’s product mix and merchandising by category. Sourced new items/programs to benefit image/profitability of company as a leader in the c-store industry. • Leveraged beer, soda, and non-carb categories for increased profitability by using balanced approach to increase sales/profit margin. Consistently grew same store retail sales and margin dollars by category annually in excess of NACS standards. • Developed, negotiated, and administered existing and new marketing programs/contracts including marketing, merchandising, revenue, and budgets. Successfully negotiated annual increases in contractual revenues. • Created marketing teams for operational feedback and new initiatives. Corresponded with Area Supervisors and Corporate Stores regarding operational and marketing initiatives, pricebook/product and vendor problems, marketing programs, planograms, and sales meetings. Streamlined efficiencies in process from inception to roll-out for better operational support and success. • Initiated and executed first-to-market strategies, becoming first upstate NY convenience chain to introduce Red Bull, Glaceau Vitamin Water and Smart water, Sparks, Steel Reserve, and Blue Moon, among others, resulting in highest VPOs for upstate NY. Created/organized DSD supply chains for specialty beverage/snack lines to benefit image as leader in industry. • Supervised, rebuilt, and developed pricebook department and systems for greater efficiencies. Coordinated development of new technologies and initiatives to include implementation of scanning, electronic data transfer, design of customized reporting for sales/pricing/trend analysis, and inventory management. Controlled flow of item/cost/retail changes for over 10K items at any given time. Show less

Pricebook Manager/District Manager

• Jan 1998 - May 2000

Pricebook Manager • Built PDI Database for use in 85-store Convenience store chain’s company pricebook. Encompassed 125+ vendors with over 10K cost/retail items. Started generating ROI 3 months ahead of schedule, finishing the project on time and under budget, saving $60K in consulting fees. • Set-up pricebook systems and structures to incorporate scanning, sales analysis reports, electronic invoicing and imports, and override features. Generated immediate increase of 1 1/2 % in retail… Show more Pricebook Manager • Built PDI Database for use in 85-store Convenience store chain’s company pricebook. Encompassed 125+ vendors with over 10K cost/retail items. Started generating ROI 3 months ahead of schedule, finishing the project on time and under budget, saving $60K in consulting fees. • Set-up pricebook systems and structures to incorporate scanning, sales analysis reports, electronic invoicing and imports, and override features. Generated immediate increase of 1 1/2 % in retail margin through better control of vendors, accurate pricing and elimination of store manager training deficiencies. Special Project Assignment: Fuel Inventory Control • Created/assembled Fuel Inventory Control Manual to incorporate Sugar Creek Policies and NYSDEC guidelines and procedures. Trained store management teams and district managers through classroom and on-site settings. Developed training tools and forms for use with the training manual to ensure compliance with NYSDEC regulations. Received high praise from NYSDEC for efforts in training manual and quality of managerial training. District Manager • Managed operations of 12-store territory with combined sales revenues of $22.9M. Controlled financial aspects with regards to P&L’s, budgets, capital expenses, and weekly reports. • Reduced inventory shrink in district by 1.1% in first four months in position. Show less Pricebook Manager • Built PDI Database for use in 85-store Convenience store chain’s company pricebook. Encompassed 125+ vendors with over 10K cost/retail items. Started generating ROI 3 months ahead of schedule, finishing the project on time and under budget, saving $60K in consulting fees. • Set-up pricebook systems and structures to incorporate scanning, sales analysis reports, electronic invoicing and imports, and override features. Generated immediate increase of 1 1/2 % in retail… Show more Pricebook Manager • Built PDI Database for use in 85-store Convenience store chain’s company pricebook. Encompassed 125+ vendors with over 10K cost/retail items. Started generating ROI 3 months ahead of schedule, finishing the project on time and under budget, saving $60K in consulting fees. • Set-up pricebook systems and structures to incorporate scanning, sales analysis reports, electronic invoicing and imports, and override features. Generated immediate increase of 1 1/2 % in retail margin through better control of vendors, accurate pricing and elimination of store manager training deficiencies. Special Project Assignment: Fuel Inventory Control • Created/assembled Fuel Inventory Control Manual to incorporate Sugar Creek Policies and NYSDEC guidelines and procedures. Trained store management teams and district managers through classroom and on-site settings. Developed training tools and forms for use with the training manual to ensure compliance with NYSDEC regulations. Received high praise from NYSDEC for efforts in training manual and quality of managerial training. District Manager • Managed operations of 12-store territory with combined sales revenues of $22.9M. Controlled financial aspects with regards to P&L’s, budgets, capital expenses, and weekly reports. • Reduced inventory shrink in district by 1.1% in first four months in position. Show less

Market Training Manager/ Multi-Unit Manager

• Apr 1993 - Jan 1998

Managed 8-store span in regards to all aspects of training; including coaching of general managers on new initiatives and training execution, facilitating national roll-outs, training and evaluation of new salaried managers, conducting cascade training audits, providing superiors with feedback on program design. Exceeded all training level certifications resulting in highest results for NE zone. • Recognized for outstanding achievements including most valuable RGM, highest score on audits… Show more Managed 8-store span in regards to all aspects of training; including coaching of general managers on new initiatives and training execution, facilitating national roll-outs, training and evaluation of new salaried managers, conducting cascade training audits, providing superiors with feedback on program design. Exceeded all training level certifications resulting in highest results for NE zone. • Recognized for outstanding achievements including most valuable RGM, highest score on audits international food safety audit, winner of NE zone border lights sales contest, market SOS Olympics contest, highest mystery shop average, and lowest customer complaint call backs. • As financial point-person, conducted administrative audits, interfaced with corporate auditing department and loss prevention team. Wrote action plans for poor performing stores Show less Managed 8-store span in regards to all aspects of training; including coaching of general managers on new initiatives and training execution, facilitating national roll-outs, training and evaluation of new salaried managers, conducting cascade training audits, providing superiors with feedback on program design. Exceeded all training level certifications resulting in highest results for NE zone. • Recognized for outstanding achievements including most valuable RGM, highest score on audits… Show more Managed 8-store span in regards to all aspects of training; including coaching of general managers on new initiatives and training execution, facilitating national roll-outs, training and evaluation of new salaried managers, conducting cascade training audits, providing superiors with feedback on program design. Exceeded all training level certifications resulting in highest results for NE zone. • Recognized for outstanding achievements including most valuable RGM, highest score on audits international food safety audit, winner of NE zone border lights sales contest, market SOS Olympics contest, highest mystery shop average, and lowest customer complaint call backs. • As financial point-person, conducted administrative audits, interfaced with corporate auditing department and loss prevention team. Wrote action plans for poor performing stores Show less