Jerry Cassel, MIES
Regional Sales Manager - Southwest, Rockies at Litetronics International- Claim this Profile
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Bio
Thomas Davey
It has been my pleasure to work with Jerry over the last 18 years. He excels at target opportunity development, solution selling, and building long lasting personal relationships. Jerry possesses the rare balance of technical skills and business acumen to relate to every level of customer decision makers. Positive and energetic, he has tremendous Lighting experience and product knowledge. Excellent presentation skills, with diligent follow-up with end user customers, specifiers, engineers, and distributor partners. Revered by his customers and peers - Jerry would be a tremendous asset to any business team.
Thomas Davey
It has been my pleasure to work with Jerry over the last 18 years. He excels at target opportunity development, solution selling, and building long lasting personal relationships. Jerry possesses the rare balance of technical skills and business acumen to relate to every level of customer decision makers. Positive and energetic, he has tremendous Lighting experience and product knowledge. Excellent presentation skills, with diligent follow-up with end user customers, specifiers, engineers, and distributor partners. Revered by his customers and peers - Jerry would be a tremendous asset to any business team.
Thomas Davey
It has been my pleasure to work with Jerry over the last 18 years. He excels at target opportunity development, solution selling, and building long lasting personal relationships. Jerry possesses the rare balance of technical skills and business acumen to relate to every level of customer decision makers. Positive and energetic, he has tremendous Lighting experience and product knowledge. Excellent presentation skills, with diligent follow-up with end user customers, specifiers, engineers, and distributor partners. Revered by his customers and peers - Jerry would be a tremendous asset to any business team.
Thomas Davey
It has been my pleasure to work with Jerry over the last 18 years. He excels at target opportunity development, solution selling, and building long lasting personal relationships. Jerry possesses the rare balance of technical skills and business acumen to relate to every level of customer decision makers. Positive and energetic, he has tremendous Lighting experience and product knowledge. Excellent presentation skills, with diligent follow-up with end user customers, specifiers, engineers, and distributor partners. Revered by his customers and peers - Jerry would be a tremendous asset to any business team.
Credentials
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Certified Six Sigma Blackbelt
GENov, 1997- Oct, 2024
Experience
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Litetronics International
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Regional Sales Manager - Southwest, Rockies
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Oct 2021 - Present
Since Litetronics’ founding in 1970, we’ve been passionate about finding innovative ways to make lighting easier to install, better looking, longer lasting and more efficient. We think lighting should simply make sense and adapt to what your business really needs. We also continuously improve our products, support and delivery. And while some companies offer warranties that are longer than they’ve been in business — we’re proud of our decades of experience and reputation for world-class engineering and quality control. Litetronics is here to give you more choices. More savings. More spaces people like to be in, whether they are at work, school or play. And dramatic energy efficiency that makes the world a better place, for all of us. Show less
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FX Lighting
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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REGION VICE PRESIDENT- MOUNTAIN & SOUTH CENTRAL
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Aug 2020 - Jul 2021
Patented lighting solutions for challenging environments like food and beverage processing, packaging, industrial manufacturing, wash down areas, distribution centers and cold storage. Let's work together on your new construction, retrofit and plug & light projects. For nearly two decades, FX Lighting has been proud to supply LED lighting for businesses of all sizes, from start-ups to Fortune 100. Patented lighting solutions for challenging environments like food and beverage processing, packaging, industrial manufacturing, wash down areas, distribution centers and cold storage. Let's work together on your new construction, retrofit and plug & light projects. For nearly two decades, FX Lighting has been proud to supply LED lighting for businesses of all sizes, from start-ups to Fortune 100.
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GE Current, a Daintree company
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United States
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Appliances, Electrical, and Electronics Manufacturing
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200 - 300 Employee
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LIGHTING SALES DEVELOPMENT | DISTRIBUTOR ACCOUNT EXECUTIVE | END-USER AUDIT-DESIGN-SPEC
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Apr 2019 - Apr 2020
Manage GE Current’s Market Growth, responsibility for demand creation and sales generation for the greater North Texas region. Promote portfolio of commercial, industrial, architectural solutions through a network of GE Lighting Accounts, Distribution Partners, and End-User Clients. • 2019: on pace to meet or exceed 100% of annual plan of $6.449MM. Manage GE Current’s Market Growth, responsibility for demand creation and sales generation for the greater North Texas region. Promote portfolio of commercial, industrial, architectural solutions through a network of GE Lighting Accounts, Distribution Partners, and End-User Clients. • 2019: on pace to meet or exceed 100% of annual plan of $6.449MM.
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GE
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United States
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Industrial Machinery Manufacturing
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700 & Above Employee
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LIGHTING SALES DEVELOPMENT EXECUTIVE | COMMERCIAL-INDUSTRIAL LIGHTING | AUDIT-DESIGN-SPEC
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Sep 2011 - Apr 2019
Manage GE Current’s Market Growth, responsibility for demand creation and sales generation for the greater North Texas region. Promote portfolio of commercial, industrial, architectural solutions through a network of GE Lighting Accounts, Distribution Partners, and End-User Clients.• Produced full-portfolio contribution of $6,449MM in 2018, +107.6V over plan of $5,994MM and +4.6%V over 2017’s $6,162MM sales• Generated LED Fixture revenue of $1.026MM (+35.4%V/yr.) with 58 closed-win opportunities (+81.3%V/yr.) in 2018 Show less
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Region Sales Manager, Southwest
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Jun 2010 - Sep 2011
Driving demand creation and sales generation for the 6-state Southwest region, including a portfolio of commercial, industrial, roadway fixtures, architectural LED Systems through a network of Agent Representatives, GE lighting account managers, and distribution partners.• Managed 16 agent offices, utilized “Clear Thinking” during 51 agent meetings, signed 2 new agents yielding 2010 sales of $3.629MM for Q3/4, +6.3%V over previous reporting period.• Generated 2011 Agent Sales of $5.962MM through Q3, +7.4V over Q3 2010. Show less
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Market Development Manager: LED, SSL
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Sep 2009 - Jun 2010
Executed on development and emerging technology training for LED's and SSL, supporting the West and Southwest Sales regions. Drove incremental growth and enabled the Sales organizations to facilitate sales closures.• Consistently met or exceed expectations for LED sales growth. Demonstrated GE dominance over competitors with 22 webinars and public sessions to 1,274 salespersons, 60%V/yr. Total engagement resulted in 205 industry events/presentations to 2,063 Industry Professionals.
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Senior Specification Engineer
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Dec 2002 - Sep 2009
Managed market development and emerging Lamp and Ballast specification in the 9-state southwest region. Exhibited expertise and demand creation for GE brand preference.• Delivered budgetary value of $3.27MM in GE specified projects, 62% V over previous year.• Facilitated, conducted 164 technical product meetings with Specification community, +15% V over previous year.
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GE Aerospace
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Materials Manager
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Dec 1999 - Dec 2002
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GE Aerospace
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United States
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Aviation and Aerospace Component Manufacturing
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700 & Above Employee
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Six Sigma BlackBelt
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1997 - 1999
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Education
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LeTourneau University
BS, Business, Aviation
Community
