Experience

CMRS Group (HK)

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Content Creation Director

  • Aug 2014 - Present

  Caretaker of an energetic and ever-growing team. Ensuring growth of each and every teammates in their anticipated direction and pace. Lead and consult in content creation, large as a creative campaign, small as a single hashtag.

• Content Creation Manager

  • May 2011 - Present

  Jumping from the most traditional to the most new-age sector of the industry. I am granted with freedom to tryout crazy ideas on up and coming social platforms. Thanks to my energetic and reckless bosses.Duties:- Leading creative team- Developing viral video ideas- Planning social campaigns- Managing social platforms- Producing daily content- Preparing pitching material- Writing proposal deck



Hong Kong Commercial Broadcasting Co., Ltd.

• Junior Copywriter

  • Feb 2010 - May 2011

  Being in the most traditional media where sound is the only content format, the creative and correct use of Chinese language is essential to the job. Duties: - Writing radio ad - Writing campaign proposal - Designing in-program interactive game segments - Scriptwriting in promotional radio dramas Being in the most traditional media where sound is the only content format, the creative and correct use of Chinese language is essential to the job. Duties: - Writing radio ad - Writing campaign proposal - Designing in-program interactive game segments - Scriptwriting in promotional radio dramas



Circle Communications Ltd

• Junior Copywriter

  • Sep 2009 - Jan 2010

  As the first job of my career life, Circle opened the door of advertising to me. During the 5 months, I got familiar with the workflow of an ad campaign and the creative process. Duties: - Copywriting - Proofreading As the first job of my career life, Circle opened the door of advertising to me. During the 5 months, I got familiar with the workflow of an ad campaign and the creative process. Duties: - Copywriting - Proofreading