Jerome LaChance

Digital Sales Manager at New Wave Digital Solutions
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Contact Information
Location
Portland, US
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency

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Matthew Wood

Jerome is a true digital professional. He worked with me on managing all aspects of accounts we developed, from taking initial business problems clients identified to us, to mapping out complete digital marketing plans and delivering fantastic results. A problem solver and solution provider, he always is looking to getting ahead of a client's needs. Responsive, fun and ultimately a pro. I highly recommend working with ( and becoming friends with ) Jerome! Matthew Wood

Briawna Piltz

I had the great privilege of working for Jerome for over a decade. I have the utmost respect for his integrity; coupled with stellar business acumen, coaching skills and an engaging personality Jerome lead our team to consistent success. I saw him get in the trenches with us and sell, he has impeccable professionalism both with clients and staff, and he wasn’t afraid to roll up his sleeves to move obstacles that enabled us to focus on selling. He excelled at working with a variety of personalities and helping them achieve individual success. Jerome is the quintessential coach and he is the measuring stick I compare every Sales Manager to.

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • Digital Sales Manager
      • Jan 2021 - Present

      We're not a products company - we're a solutions company. It's why it's in our name. We approach every day focused on one thing: Finding your customers. Whether they're current customers or new ones, your business can't thrive without them. We don't focus on buzzwords, but instead on true digital marketing solutions for your business. We've broken down our digital solutions into four key areas: Lead Generation, Branding, Social Engagement, Responsive and Disruptive Display Ad creative… Show more We're not a products company - we're a solutions company. It's why it's in our name. We approach every day focused on one thing: Finding your customers. Whether they're current customers or new ones, your business can't thrive without them. We don't focus on buzzwords, but instead on true digital marketing solutions for your business. We've broken down our digital solutions into four key areas: Lead Generation, Branding, Social Engagement, Responsive and Disruptive Display Ad creative and design. Show less We're not a products company - we're a solutions company. It's why it's in our name. We approach every day focused on one thing: Finding your customers. Whether they're current customers or new ones, your business can't thrive without them. We don't focus on buzzwords, but instead on true digital marketing solutions for your business. We've broken down our digital solutions into four key areas: Lead Generation, Branding, Social Engagement, Responsive and Disruptive Display Ad creative… Show more We're not a products company - we're a solutions company. It's why it's in our name. We approach every day focused on one thing: Finding your customers. Whether they're current customers or new ones, your business can't thrive without them. We don't focus on buzzwords, but instead on true digital marketing solutions for your business. We've broken down our digital solutions into four key areas: Lead Generation, Branding, Social Engagement, Responsive and Disruptive Display Ad creative and design. Show less

    • Marketing Services
    • 1 - 100 Employee
    • Business Development Manager
      • Nov 2018 - Dec 2020

      Digital Marketing Group exists to guide businesses through the challenges of the digital advertising medium. DMG will partner with your business giving you a direct path to help you cross "The Digital Divide" that exists between you and your customers. Our clients have learned that they don't need to become a digital expert when they can partner with one. Let DMG become your business's digital advertising partner. We offer a wide array of cutting-edge marketing and advertising platforms:… Show more Digital Marketing Group exists to guide businesses through the challenges of the digital advertising medium. DMG will partner with your business giving you a direct path to help you cross "The Digital Divide" that exists between you and your customers. Our clients have learned that they don't need to become a digital expert when they can partner with one. Let DMG become your business's digital advertising partner. We offer a wide array of cutting-edge marketing and advertising platforms: Connected TV, OTT, Online Video, Display, Audio, Native, Social, Contextual, Behavioral, Demographic, Geographic, Remarketing, Cross Device targeting (Desktop, Mobile and Tablet), SEO/SEM and Polygonal Targeting and Attribution. Show less Digital Marketing Group exists to guide businesses through the challenges of the digital advertising medium. DMG will partner with your business giving you a direct path to help you cross "The Digital Divide" that exists between you and your customers. Our clients have learned that they don't need to become a digital expert when they can partner with one. Let DMG become your business's digital advertising partner. We offer a wide array of cutting-edge marketing and advertising platforms:… Show more Digital Marketing Group exists to guide businesses through the challenges of the digital advertising medium. DMG will partner with your business giving you a direct path to help you cross "The Digital Divide" that exists between you and your customers. Our clients have learned that they don't need to become a digital expert when they can partner with one. Let DMG become your business's digital advertising partner. We offer a wide array of cutting-edge marketing and advertising platforms: Connected TV, OTT, Online Video, Display, Audio, Native, Social, Contextual, Behavioral, Demographic, Geographic, Remarketing, Cross Device targeting (Desktop, Mobile and Tablet), SEO/SEM and Polygonal Targeting and Attribution. Show less

    • Market Manager
      • Oct 2017 - Nov 2018

      Viamedia is the largest independent TV and Digital organization in the U.S. Viamedia engages and entertains every audience viewing segmentation across 70+ networks with notables like CNN, FOX, ESPN, Discover, History , HGTV, TNT, Animal Planet, NFL, TBS, USA, Food, Discovery, A&E, CNBC, Nat Geo and numerous others. Viamedia can deliver authenticated audiences across multiple screens with a myriad of digital platforms and products Including: Connected TV, OTT, Online Video, Targeted Display… Show more Viamedia is the largest independent TV and Digital organization in the U.S. Viamedia engages and entertains every audience viewing segmentation across 70+ networks with notables like CNN, FOX, ESPN, Discover, History , HGTV, TNT, Animal Planet, NFL, TBS, USA, Food, Discovery, A&E, CNBC, Nat Geo and numerous others. Viamedia can deliver authenticated audiences across multiple screens with a myriad of digital platforms and products Including: Connected TV, OTT, Online Video, Targeted Display, Audio, Native, Social Contextual, Behavioral, Demographic, Geographic, Re-marketing, Cross Device Targeting (Desktop, Mobile and Tablet) and SEO/SEM. We can help advise on Marketing and Advertising strategies, tactics and products in order to drive advertising messages, campaigns and brands across multiple viewer screens. Show less Viamedia is the largest independent TV and Digital organization in the U.S. Viamedia engages and entertains every audience viewing segmentation across 70+ networks with notables like CNN, FOX, ESPN, Discover, History , HGTV, TNT, Animal Planet, NFL, TBS, USA, Food, Discovery, A&E, CNBC, Nat Geo and numerous others. Viamedia can deliver authenticated audiences across multiple screens with a myriad of digital platforms and products Including: Connected TV, OTT, Online Video, Targeted Display… Show more Viamedia is the largest independent TV and Digital organization in the U.S. Viamedia engages and entertains every audience viewing segmentation across 70+ networks with notables like CNN, FOX, ESPN, Discover, History , HGTV, TNT, Animal Planet, NFL, TBS, USA, Food, Discovery, A&E, CNBC, Nat Geo and numerous others. Viamedia can deliver authenticated audiences across multiple screens with a myriad of digital platforms and products Including: Connected TV, OTT, Online Video, Targeted Display, Audio, Native, Social Contextual, Behavioral, Demographic, Geographic, Re-marketing, Cross Device Targeting (Desktop, Mobile and Tablet) and SEO/SEM. We can help advise on Marketing and Advertising strategies, tactics and products in order to drive advertising messages, campaigns and brands across multiple viewer screens. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Director of Sales
      • Feb 2015 - Jan 2017

      Director of Sales for Alpha Media Portland's seven radio stations, station concerts and events, websites and station Apps: Live 95.5 (KBFF), 96.3 WE (KWEE), 98.7 The Bull (KUPL), 101FM News (KXL) 101.9 KINK, 750am The Game (KXTG) and Freedom 970am (KUFO). Exclusive Sports Affiliate for the MLS Portland Timbers and University of Oregon Football and Basketball sponsorships, Skype Live Studio, Rose Festival, CountryFest Concert (KUPL), H2O Concert (KINK), Santa Jam Concert (KUPL), and Jingle Bell… Show more Director of Sales for Alpha Media Portland's seven radio stations, station concerts and events, websites and station Apps: Live 95.5 (KBFF), 96.3 WE (KWEE), 98.7 The Bull (KUPL), 101FM News (KXL) 101.9 KINK, 750am The Game (KXTG) and Freedom 970am (KUFO). Exclusive Sports Affiliate for the MLS Portland Timbers and University of Oregon Football and Basketball sponsorships, Skype Live Studio, Rose Festival, CountryFest Concert (KUPL), H2O Concert (KINK), Santa Jam Concert (KUPL), and Jingle Bell Jam Concert (KINK).

    • Vice President Special Projects
      • Feb 2015 - Jun 2015

      Consulted and built Sports Marketing Decks for ESPN-SA and ESPN Deportes affiliates to help position them as the true Sports Leader for San Antonio. Teams featured included the NFL Texas Texans, Dallas Cowboys, MLB Texas Rangers, Texas A&M Football and Mexican Professional Soccer Liga MX. I mentored Sales Managers, conducted in-field sales calls and trainings with Account Executives, consulted with the Market Managers on sales training and recruitment and created Marketing Decks to positively… Show more Consulted and built Sports Marketing Decks for ESPN-SA and ESPN Deportes affiliates to help position them as the true Sports Leader for San Antonio. Teams featured included the NFL Texas Texans, Dallas Cowboys, MLB Texas Rangers, Texas A&M Football and Mexican Professional Soccer Liga MX. I mentored Sales Managers, conducted in-field sales calls and trainings with Account Executives, consulted with the Market Managers on sales training and recruitment and created Marketing Decks to positively position a newly launched radio station.

    • General Sales Manager
      • Dec 2013 - Feb 2015

      Sales Leader and coach for radio stations Z100 (KKRZ) and JAM'N (KXJM). Responsible for Revenue generation, recruitment, retention, training and motivating a team of Account Executives to achieve results beyond their personal expectations. I was the lead manager involved with the launch of the newly created Hip Hop Station Jam'n 107.5. Created Marketing Decks designed to position the new station to advertising agencies and direct to proprietor businesses. Lead manager for iHeart platform of… Show more Sales Leader and coach for radio stations Z100 (KKRZ) and JAM'N (KXJM). Responsible for Revenue generation, recruitment, retention, training and motivating a team of Account Executives to achieve results beyond their personal expectations. I was the lead manager involved with the launch of the newly created Hip Hop Station Jam'n 107.5. Created Marketing Decks designed to position the new station to advertising agencies and direct to proprietor businesses. Lead manager for iHeart platform of national concerts, festivals and experiential events. Managed inventory and adjusted pricing on a daily/weekly basis as market demand dictated. Show less Sales Leader and coach for radio stations Z100 (KKRZ) and JAM'N (KXJM). Responsible for Revenue generation, recruitment, retention, training and motivating a team of Account Executives to achieve results beyond their personal expectations. I was the lead manager involved with the launch of the newly created Hip Hop Station Jam'n 107.5. Created Marketing Decks designed to position the new station to advertising agencies and direct to proprietor businesses. Lead manager for iHeart platform of… Show more Sales Leader and coach for radio stations Z100 (KKRZ) and JAM'N (KXJM). Responsible for Revenue generation, recruitment, retention, training and motivating a team of Account Executives to achieve results beyond their personal expectations. I was the lead manager involved with the launch of the newly created Hip Hop Station Jam'n 107.5. Created Marketing Decks designed to position the new station to advertising agencies and direct to proprietor businesses. Lead manager for iHeart platform of national concerts, festivals and experiential events. Managed inventory and adjusted pricing on a daily/weekly basis as market demand dictated. Show less

    • United States
    • Telecommunications
    • General Sales Manager
      • Jun 2003 - Dec 2013

      Sales Leader for 99.5 The Wolf (KWJJ), 105.1 The Buzz (KRSK) and The Fan/ESPN 1080 (KFXX). Responsible for leading a team of Account Executives to exceed their individual revenue goals and strategic marketing objectives. Utilized marketing partnerships with Doernbecher Children's Hospital, Children's Cancer Association, and ESPN sports products and broadcast games to assist our advertising and marketing partners with on-air, on-line and on-site sponsorships that mutually benefited the… Show more Sales Leader for 99.5 The Wolf (KWJJ), 105.1 The Buzz (KRSK) and The Fan/ESPN 1080 (KFXX). Responsible for leading a team of Account Executives to exceed their individual revenue goals and strategic marketing objectives. Utilized marketing partnerships with Doernbecher Children's Hospital, Children's Cancer Association, and ESPN sports products and broadcast games to assist our advertising and marketing partners with on-air, on-line and on-site sponsorships that mutually benefited the advertiser and non-profit organizations. Achieved #1 Top Billing Portland Radio station for 99.5 The Wolf, first and only time for Entercom Portland. Show less Sales Leader for 99.5 The Wolf (KWJJ), 105.1 The Buzz (KRSK) and The Fan/ESPN 1080 (KFXX). Responsible for leading a team of Account Executives to exceed their individual revenue goals and strategic marketing objectives. Utilized marketing partnerships with Doernbecher Children's Hospital, Children's Cancer Association, and ESPN sports products and broadcast games to assist our advertising and marketing partners with on-air, on-line and on-site sponsorships that mutually benefited the… Show more Sales Leader for 99.5 The Wolf (KWJJ), 105.1 The Buzz (KRSK) and The Fan/ESPN 1080 (KFXX). Responsible for leading a team of Account Executives to exceed their individual revenue goals and strategic marketing objectives. Utilized marketing partnerships with Doernbecher Children's Hospital, Children's Cancer Association, and ESPN sports products and broadcast games to assist our advertising and marketing partners with on-air, on-line and on-site sponsorships that mutually benefited the advertiser and non-profit organizations. Achieved #1 Top Billing Portland Radio station for 99.5 The Wolf, first and only time for Entercom Portland. Show less

    • United States
    • Construction
    • Local Sales Manager
      • Feb 2002 - Jun 2003

      Sales Leader for 99.5 KWJJ, Hot Talk 1080am and the MLB Seattle Mariners. Managed, trained, motivated and retained a team of Account Executives. Products we featured, marketed and sold were Country Radio, Mike and Amy Show, Don Imus Show and Seattle Mariners Baseball. Following the buyout of Fisher Communications by Entercom Communications I was the only manager to be retained by Entercom to lead the transition of my team to the new ownership group. Sales Leader for 99.5 KWJJ, Hot Talk 1080am and the MLB Seattle Mariners. Managed, trained, motivated and retained a team of Account Executives. Products we featured, marketed and sold were Country Radio, Mike and Amy Show, Don Imus Show and Seattle Mariners Baseball. Following the buyout of Fisher Communications by Entercom Communications I was the only manager to be retained by Entercom to lead the transition of my team to the new ownership group.

    • United States
    • Entertainment Providers
    • 300 - 400 Employee
    • Corporate Sales Manager
      • Feb 1997 - Oct 2001

      Managed the integrated sports marketing efforts, over five NBA seasons and two WNBA Portland Fire seasons, for notable corporate sponsorship accounts Southwest Airlines, Panasonic, Louisiana Pacific, Gatorade, Standard TV and Appliance and Portland Brewing Company. Leveraged media assets of TV, cable, radio network, in arena signage, Rip City Magazine, Hoop Magazine and Blazers.com to maximize sponsors exposure and engagement with The Portland Trailblazers and Portland Fire fan bases. Part of… Show more Managed the integrated sports marketing efforts, over five NBA seasons and two WNBA Portland Fire seasons, for notable corporate sponsorship accounts Southwest Airlines, Panasonic, Louisiana Pacific, Gatorade, Standard TV and Appliance and Portland Brewing Company. Leveraged media assets of TV, cable, radio network, in arena signage, Rip City Magazine, Hoop Magazine and Blazers.com to maximize sponsors exposure and engagement with The Portland Trailblazers and Portland Fire fan bases. Part of Management team that assisted in integrating Paul Allen's purchase of the NFL's Seattle Seahawks. Generated sponsorship revenues, achieved "Turbo" award for beating revenue budgets. Show less Managed the integrated sports marketing efforts, over five NBA seasons and two WNBA Portland Fire seasons, for notable corporate sponsorship accounts Southwest Airlines, Panasonic, Louisiana Pacific, Gatorade, Standard TV and Appliance and Portland Brewing Company. Leveraged media assets of TV, cable, radio network, in arena signage, Rip City Magazine, Hoop Magazine and Blazers.com to maximize sponsors exposure and engagement with The Portland Trailblazers and Portland Fire fan bases. Part of… Show more Managed the integrated sports marketing efforts, over five NBA seasons and two WNBA Portland Fire seasons, for notable corporate sponsorship accounts Southwest Airlines, Panasonic, Louisiana Pacific, Gatorade, Standard TV and Appliance and Portland Brewing Company. Leveraged media assets of TV, cable, radio network, in arena signage, Rip City Magazine, Hoop Magazine and Blazers.com to maximize sponsors exposure and engagement with The Portland Trailblazers and Portland Fire fan bases. Part of Management team that assisted in integrating Paul Allen's purchase of the NFL's Seattle Seahawks. Generated sponsorship revenues, achieved "Turbo" award for beating revenue budgets. Show less

Education

  • Warner Pacific University
    BS, International Business and Marketing

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