Jerome HIQUET
Founder and CEO at StratNXT- Claim this Profile
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Bio
Credentials
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Bill George on Self-Awareness, Authenticity, and Leadership
LinkedInAug, 2020- Nov, 2024 -
Design Thinking: Implementing the Process
LinkedInJul, 2020- Nov, 2024 -
Developing a Diversity, Inclusion, and Belonging Program
LinkedInJul, 2020- Nov, 2024 -
Goal Setting: Objectives and Key Results (OKRs)
LinkedInJul, 2020- Nov, 2024
Experience
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StratNXT
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France
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Business Consulting and Services
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1 - 100 Employee
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Founder and CEO
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2021 - Present
StratNXT is the strategic accelerator that I dreamt of having by my side throughout my C-Suite career within international corporations and fast-growing organizations. After dreaming it, I created it. Effectively, we help C-Suite leaders, VCs, and founders to achieve 5 goals: • Mastering the transformation of data into insights: we turn digital data into actionable insights and recommendations to create a competitive advantage • Becoming a digital destination: we assess your digital maturity; we define and implement a resulting actionable roadmap to improve your customers’ acquisition strategy • Winning the customer engagement battle: we optimize your omnichannel customer journey to increase lead generation and customers’ Lifetime Value • Detecting growth in a competitive environment: we build on market trends to identify business growth opportunities and leverage them through our proprietary methodology • Overcoming strategic blindspots: we assist C-Suite levels and investment funds to assess, define and/or “proof test” their strategic vision for their brands’ portfolio Launched in 2021 as part of Labelium Group, we have already more than 30 clients who trust us within industries like sports and entertainment, e-commerce, luxury, fashion, retail and B2B. We are growing fast and we are hiring! Show less
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Formula E
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United Kingdom
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Spectator Sports
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200 - 300 Employee
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Chief Marketing Officer
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2018 - 2020
Report directly to the Founder/CEO with responsibilities reporting to the Board. Full responsibility and direct accountability for the Marketing, Event Experience, Content Creation (including TV production) and Distribution, Media Rights, Digital Platforms, Communication, Sustainability and Merchandising Strategies on a global basis. • Record revenue of over €200 million (+50% YoY) in 2019 and a positive EBITDA for the first time in Formula E history • Best performance ever in terms of TV Audience (411m TV Viewers across 13 races), events spectators (400,000 and sold out at each race) and Fan Engagement (850 million digital viewers, 72% of followers under 35) during Season 5 • New Brand platform bringing back our social purpose (promote electric mobility) at the center of our Marketing Strategy • New Foundations for a global Fan Engagement Strategy (Data strategy, Editorial & Platform Strategy, Communication Plan, Scorecard/Performance monitoring) • Successfully rebuilt the Marketing, Content & Media teams Show less
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Tough Mudder
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Chief Marketing and Revenue Officer
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2014 - 2018
Report directly to the President; sit on the Senior Executive Committee with responsibilities reporting to the Board. I have full responsibility and direct accountability for the Sales, Marketing, Media & Product Innovation Strategies on a global basis, including revenue generation (through Tickets Sales and Partnership Sales), Brand Stewardship, Product Innovation, Global Communications, Content Creation & Monetization, Customer Service, Customer Acquisition and Retention. Key highlights: • Increased the Media investment Performance by 50% since 2014 • Implemented the 1st Brand platform for Tough Mudder. Recognized as one of the best campaigns by Ad Week in 2016 • Increased the Brand Consideration for Tough Mudder brands by 10 points since 2015 • Launched new Products, successfully (i.e. Tough Mudder 5K, Tough Mudder Half and Toughest Mudder) to support YoY increase in new Customers since 2016 • Created and delivered over 100 hours of live or pre-taped programming across 8 media properties since 2016 including Tougher Together, Mission Mudder, World’s Toughest Mudder and a new Sport “made for TV” named Tough Mudder X • Launched and lead the new content & media Business Unit (partnerships with CBS, Facebook Live and The CW in the US; Sky Sports & ESPN for International markets to commercialize over 50 hours of Programming in 2018) • Guided the organization toward becoming a leading brand in digital and social Media (6 million followers on social media, 200 million digital and social viewers per year) • Launched the new Corporate Sales Program for Tough Mudder generating a seven-figure in sales since the 1st year • Listed by PR Week as one of the Top 40 Marketing Innovators to watch in 2015 Show less
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Club Med
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France
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Hospitality
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700 & Above Employee
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Vice President of Marketing, North America & Managing Director, Mexico
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2013 - 2014
In addition to my role as Vice President of Marketing for North America, I was promoted to Managing Director for Club Med, Mexico. I led the Mexico Sales office and was in charge of overseeing revenue and profitability for the country; responsible for all business drivers (i.e. Marketing, Sales, Transportation, Finance, and HR).Key Highlights:• Successfully rebuilt the organization of the Mexico Sales office in 2 months (new country manager, sales team, etc.) • Changed Mexico from sales decline between 2011 to 2013 to a double digit growth in 2014 Show less
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Vice President of Marketing, North America
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2011 - 2013
Reporting directly to the CEO of the North American Business Unit and Member of the Executive Committee, I directed the Global Marketing and Digital Commerce Strategy (around 50% of revenue) for North American markets (US, Canada and Mexico). Key Highlights:• Successfully led the negotiation and partnership between Club Med & Cirque Du Soleil to create a new co-concept in experiential travel named, CREACTIVE• Increased the recruitment of new Customers by a double digit growth each year between 2011 and 2014• Improved the repeat purchase by 5 points between 2012 and 2014 • Contributed to the double digit sales growth for the North American Business Unit between 2011 to 2014• Awarded “2012 U.S. Rising Star” within The Top Young Travel Industry Professionals 35 and under category by TravAlliance Media, Inc. Show less
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Head of Global Digital & CRM Division
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2008 - 2011
Reporting to the Global Chief Marketing Officer, I was in charge for the Digital Strategy (media strategy, eCommerce, etc.) and the CRM Strategy (Client relations, Database Management and spear-heading Loyalty Program) for Club Med Worldwide. Key Highlights:• Generated an annual double digit growth for the eCommerce revenue between 2008 and 2011 (20% of global Club Med sales in 2011)• Defined and implemented of the new loyalty program (“Great Members”) rolled out in 24 countries• Led the relaunch of the eCommerce Platform in 27 countries, in 15 languages (30M unique visitors in 2011)• Directed the implementation of global strategic projects (Campaign Management tool, new Customer segmentation)• Nominated for TOP 10 Makers in the Customer Marketing Industry by Marketing Direct Magazine & TOP 10 Makers in the eCommerce Industry in France by eCommerce Magazine in 2011 Show less
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SNCF Connect & Tech
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France
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Travel Arrangements
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700 & Above Employee
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CRM Director
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2004 - 2007
Reporting to the Chief Marketing Officer, I directed the multi-channel animation strategy for its Customer Database (16 million Clients) and was responsible for the piloting of its Customer Database (i.e. Segmentation, Data Mining, etc.). • Launch of the 1st m-Commerce website in France • Increased by +85% the revenue generated from repeat customers between 2004 and 2007 Reporting to the Chief Marketing Officer, I directed the multi-channel animation strategy for its Customer Database (16 million Clients) and was responsible for the piloting of its Customer Database (i.e. Segmentation, Data Mining, etc.). • Launch of the 1st m-Commerce website in France • Increased by +85% the revenue generated from repeat customers between 2004 and 2007
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Accor
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France
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Hospitality
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700 & Above Employee
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Product Manager
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2001 - 2004
Reporting to the Vice President of Customer Strategy, I was responsible for the management of numerous AccorHotels loyalty programs (i.e. Recruitment, eCRM, etc.) and responsible for Loyalty Program Partnership Development. • +100,000 members acquired in 6 months, in 2003 • Partnerships signed with Visa Inc., American Airlines & American Express Reporting to the Vice President of Customer Strategy, I was responsible for the management of numerous AccorHotels loyalty programs (i.e. Recruitment, eCRM, etc.) and responsible for Loyalty Program Partnership Development. • +100,000 members acquired in 6 months, in 2003 • Partnerships signed with Visa Inc., American Airlines & American Express
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Education
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1997 - 2000
Ecole supérieure de Commerce de Bordeaux-Ecole de Management / Bordeaux Business School
Marketing & Management Specialization -
2000 - 2000
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Business International Specialization
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