Jerome Bouron

Data and Insights Analyst at Cancer Council Queensland
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Contact Information
us****@****om
(386) 825-5501
Location
Brisbane, Queensland, Australia, AU
Languages
  • English Full professional proficiency
  • French Native or bilingual proficiency
  • Spanish Limited working proficiency

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Lisa McLeod

Jerome is a valuable member of the International Pricing Team. Jerome manages the pricing for the Pacific Island and Bali portfolio of markets and understands in detail how the markets behave and the (many) competitors. He is always looking for ways to expand his knowledge and is excellent at building relationships with key tourism bodies and providers to achieve this. One of the things I love about Jerome is that he isn't afraid to challenge a decision or strategy and will constructively debate with the team until we get the right outcome. Jerome is an asset to the VA team and I give him my full recommendation.

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Credentials

  • Microsoft Certified: Azure Data Fundamentals
    Microsoft
    May, 2021
    - Nov, 2024
  • Microsoft Certified: Azure Data Fundamentals
    Microsoft
    May, 2021
    - Nov, 2024
  • MTA: Database Fundamentals - Certified 2021
    Microsoft
    Apr, 2021
    - Nov, 2024
  • MTA: Introduction to Programming Using Python - Certified 2021
    Microsoft
    Apr, 2021
    - Nov, 2024
  • Microsoft Excel Expert (Microsoft 365 Apps and Office 2019)
    Microsoft
    Feb, 2021
    - Nov, 2024

Experience

    • Australia
    • Non-profit Organizations
    • 100 - 200 Employee
    • Data and Insights Analyst
      • Jul 2021 - Present

      I am responsible for providing support to the Marketing, Communication and Funraising group through business intelligence insights that enhance and promote Cancer Council Queensland’s priorities. Develop and maintain a suite of accurate high-quality data visualization dashboards and reports in Data Studio from various Social Media sources and Google Analytics, align on agreed business requirements to improve Cancer Council campaigns performances. Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing, communications and fundraising campaigns. Utilising my analytical, visualisation and problem-solving expertise, I work closely with individual business units to: o Understand and define business requirements o Analyse, interpret and validate supporting data o Translate findings into meaningful actions Deliver key performance monitoring and insights documents and reporting. I successfully created and designed brand new Data Studio dashboards collecting data from Google Analytics, various Social Media platform (Facebook, Instagram, Tiktok, Taboola) and Power BI to identify, analyze, and interpret trends or patterns relating to key performance. Show less

    • Australia
    • Airlines and Aviation
    • 700 & Above Employee
    • International Pricing Analyst
      • Jul 2017 - Mar 2021

      As the International Pricing Analyst, I worked within the Commercial Revenue Management department as a subject matter across an extensive portfolio of markets analysing activities to implement effective pricing strategies.Liaising with internal and external stakeholders to effectively produce content and implement pricing strategies, I leveraged data and insight to create proactive and reactive strategies to drive revenue improvements to the portfolio and overall network. I successfully increase VA’s market position across a portfolio of over $250m despite an increase in competition from international airlines, including Qantas and Fiji Airways. In addition, a led a pricing strategy for the launch of Melbourne and Darwin to Bali, exceeding expectations by driving substantial sales revenues and achieving yield improvement. Show less

    • Sales Support Coordinator
      • Jun 2012 - Jul 2017

      In this role, I provided data and analytical support to 70 sales account managers across the country, enhancing reporting and improving sales support efficiencies. Also, I provided valuable strategic insight and consultation to business leaders, advising on the development of products and customised solutions.During my time here, I was awarded Virgin Australia outstanding team member, 3 years in a row for exceptional customer service, improvement of policies and achieving results beyond expectations. Show less

    • Product Coordinator & Travel Agent Internships
      • Sep 2010 - Sep 2011

      Completed alongside Post Graduate Diploma of Tourism. Completed alongside Post Graduate Diploma of Tourism.

  • MHH International Ltd
    • Toulouse Area, France
    • Sales Engineer
      • Sep 2009 - Aug 2010

      As a sales engineer, I was engaged to develop new business for a B2B solar panel distribution company, preparing technical presentations, explaining products and services to customers and collaborating with the sales team to provide comprehensive sales support. During my time here, developed 12 profitable new clients and a budget of €3m. As a sales engineer, I was engaged to develop new business for a B2B solar panel distribution company, preparing technical presentations, explaining products and services to customers and collaborating with the sales team to provide comprehensive sales support. During my time here, developed 12 profitable new clients and a budget of €3m.

    • United Kingdom
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Sales Manager
      • Nov 2007 - Jun 2009

      As the Sales Manager, I worked directly with international exhibitors and buyers for the 3 biggest UK trades exhibitions within the home and gifts sectors. Managing 27 agents, I developed budget plans and increased annual turnover by £340,000 to reach a budget of £2.4m. As the Sales Manager, I worked directly with international exhibitors and buyers for the 3 biggest UK trades exhibitions within the home and gifts sectors. Managing 27 agents, I developed budget plans and increased annual turnover by £340,000 to reach a budget of £2.4m.

    • United Kingdom
    • Events Services
    • 400 - 500 Employee
    • Senior Sales and Marketing Executive
      • Sep 2005 - Oct 2007

      In this role, I quickly developed partnerships with internal companies resulting in the expansion of exhibitors from 6% o 22%, increasing turnover by 75% to over 28% of total show revenue. In this role, I quickly developed partnerships with internal companies resulting in the expansion of exhibitors from 6% o 22%, increasing turnover by 75% to over 28% of total show revenue.

Education

  • Goanna Education
    Data Analytics & Cloud Training
    2021 - 2021
  • Universty of Toulouse
    Post Graduate Diploma in Tourism, Tourism and Travel Services Management
    2010 - 2010
  • Business School of Chamber of Commerce and Industry, Nantes, France
    Bachelor’s Degree, Event Management
    1995 - 1998
  • Baccalaureat in Sales
    High School, Business/Commerce, General
    1992 - 1995

Community

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