Jermaine Wright, M.A.
Marketing Director at SEAT Center (Social Enterprise and Training Center)- Claim this Profile
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Bio
Credentials
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Leadership Challenges Skills and Strategies to Lead Employees
Krieger Solutions, LLCMar, 2015- Nov, 2024 -
Community P.R.O.M.I.S.E
Center for Disease Control and Prevention
Experience
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SEAT Center (Social Enterprise and Training Center)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Director
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Feb 2021 - Present
Responsible for leading SEAT Center's communication, public relations and marketing efforts, crafting and sharing the SEAT Center story, and giving our student's their best chance for success. I evaluate and develop communication and marketing strategies, plan and coordinate PR., press, and marketing efforts while building brand awareness and external positioning for the SEAT Center brand. Responsible for leading SEAT Center's communication, public relations and marketing efforts, crafting and sharing the SEAT Center story, and giving our student's their best chance for success. I evaluate and develop communication and marketing strategies, plan and coordinate PR., press, and marketing efforts while building brand awareness and external positioning for the SEAT Center brand.
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VENT Fitness
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing and Communications Director
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Dec 2016 - Dec 2019
As the head of Marketing and Communications, I oversaw, designed and developed corporate marketing and communication strategies including the creation, implementation and official launch of internal and external sales & promotions, web design and development, and digital ads for all (5) locations, including four full service health clubs, and (5) HIIT Studios. I effectively managed a monthly and annual advertising budget, and negotiated rates that successfully reduced company expenses by 45 % or more on average. I oversaw creative execution of marketing and media campaigns including television, radio and film, and I planned and piloted all corporate media buying to drive sales, leverage advertising campaigns and ensure proper execution of media placement. I managed all social media, web, blog, email and newsletter content development and strategic communications, while ensuring all brand guidelines were strictly adhered to across all media and communication channels.
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Rensselaer Polytechnic Institute
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United States
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Higher Education
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700 & Above Employee
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Communications Specialist
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Apr 2016 - Aug 2016
I assisted in building and nurturing lasting relationships between Rensselaer and its generous donors, by partnering with campus units to facilitate exemplary gift acknowledgment, fund reporting, donor appreciation activities and events. I wrote correspondence on behalf of President Shirley Jackson, as well as the Vice President of Institute Advancement. I assisted the Vice President of Donor Relations and Communications with research, information gathering, and writing of major stewardship reports to top donors. I helped prepare strategic copy for several communications vehicles, including but not limited to, print, web, and social media. I oversaw coordination of Advancement Communications Center, including development of a yearly plan and revision or drafting of literature pertinent to advancement priorities.
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Mission Accomplished Transition Services
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Albany, New York Area
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Board of Directors | Marketing + Development Committee
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Sep 2014 - May 2016
As a member of the Board of Directors, I create copy and strategically craft messaging to positively represent the organization and it's mission. I review, approve and deny all copy, ensuring messaging is clear and consistent with the organization's brand. I plan, coordinate and moderate events; design and develop all marketing materials; and advise the C.E.O on appropriate persuasive communication techniques to improve employee, investor, community, media and government relations. As a member of the Board of Directors, I create copy and strategically craft messaging to positively represent the organization and it's mission. I review, approve and deny all copy, ensuring messaging is clear and consistent with the organization's brand. I plan, coordinate and moderate events; design and develop all marketing materials; and advise the C.E.O on appropriate persuasive communication techniques to improve employee, investor, community, media and government relations.
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SEAT Center (Social Enterprise and Training Center)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Manager of Marketing, Communications and Community Engagement
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May 2015 - Apr 2016
I oversee all of the agency's marketing, communications and community engagement strategies. I build our external communications by delivering clear and consistent messaging , strengthening media, investor, employee and government relations. Internally, I train staff in areas of management, sales, business development, marketing and persuasive rhetoric in order to successfully improve social conditions through our Social Enterprise Services and Green Energy Initiatives. I lead and manage an engagement team of 6 and am responsible for the development and implementation of Integrated Marketing and Communication Campaign ideas + Strategies. Through an ongoing Communication Analysis, I identify gaps and/or leaks in the organization's current communications program and provide creative communicative strategies to ensure an upward slope of the organization's lifecycle.
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Northeast Parent & Child Society
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United States
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Non-profit Organizations
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100 - 200 Employee
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Community Engagement Coordinator
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Mar 2014 - Aug 2015
I work collaboratively with and through community members to increase, sustain and maintain the organization's positive public image in both the digital and physical world. By cultivating the community's social fabric, I am able to improve social conditions through Green Energy Initiatives. I lead and manage an engagement team of 6 and am responsible for the development and implementation of Integrated Marketing and Communication Campaign ideas + Strategies. Through Communication Auditing, I identify gaps and/or leaks in the organization's current communications program and provide creative communicative strategies to ensure an upward slope of the organization's lifecycle.
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University at Albany, SUNY
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United States
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Higher Education
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700 & Above Employee
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Teacher's Assistant - Communication Theory | Language and Social Action
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Jan 2013 - May 2014
I addressed student needs regarding application of communication theories and practices, as well as language and social action. I held office hours for tutoring, academic advisement and collegiate advancement, and graded papers and assignments for over 250 students. I contributed to content for exams, and overall class structure, and taught lectures on rhetoric and communication theory. I addressed student needs regarding application of communication theories and practices, as well as language and social action. I held office hours for tutoring, academic advisement and collegiate advancement, and graded papers and assignments for over 250 students. I contributed to content for exams, and overall class structure, and taught lectures on rhetoric and communication theory.
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boogie
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Strategist/ Marketing + Communications Strategist
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Aug 2012 - Feb 2014
I was the primary liaison between the internal BG team and our clients. I managed client accounts and provided strategic input while delivering creative solutions to meet both client and company goals. I also oversaw a creative team of artists, designers, developers, communication specialists and technical writers to assist in the development and implementation of support materials and services including (but not limited to) event planning, social media marketing, email marketing, blog writing, web development, branding campaigns, press releases, case studies, copy writing and UI/UX design.
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Alliance for Positive Health
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United States
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Non-profit Organizations
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1 - 100 Employee
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Prevention Intervention Specialist
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Jun 2012 - Aug 2013
I served the Albany, Schenectady and Troy community as a test counselor, a mentor, a community advocate, and a support specialist. I provided counseling, testing and referral services including the collection and processing of HIV, STI and Syphilis specimens for over 200 clients while maintaining Article 27F’s confidentiality law. I received extensive training across the humanities including the Center for Disease Control and Prevention (CDC)'s Community PROMISE Intervention, where I led a team of 7 and crafted persuasive communication materials including Campaigns, Ads, Media Design and Development in efforts to reduce the risks of young MSM of color, ages 18-24 in the Capital District.
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AFSCME
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United States
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Political Organizations
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700 & Above Employee
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Legislative Intern
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Jan 2012 - Jun 2012
Through campaigning, advocating, rallying, and lobbying, we were able to achieve social and economic justice for our 121,000 members and municipal employees. I assisted in researching, tracking and monitoring more than 1,000 pieces of legislation through a score of committees and both chambers of the New York State Legislature. My responsibilities also included researching bills and legislative memoranda; attending committee meetings, public hearings, and coalition meetings; monitoring legislative sessions; drafting support and opposition memoranda; and various other legislative functions.
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NYC Department of Youth & Community Development
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United States
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Government Administration
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300 - 400 Employee
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Youth Board Advisor
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Jan 2006 - Feb 2010
As Mayor Bloomberg’s Youth Representative of the entire City of New York via the Department of Youth and Community Development (DYCD), I met quarterly with government officials, local law enforcement, and education administration to discuss the development of afterschool programs, changes to NYC educational policies and the implementation of teen interventions to ensure a safer and more successful New York. As Mayor Bloomberg’s Youth Representative of the entire City of New York via the Department of Youth and Community Development (DYCD), I met quarterly with government officials, local law enforcement, and education administration to discuss the development of afterschool programs, changes to NYC educational policies and the implementation of teen interventions to ensure a safer and more successful New York.
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Education
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2013 - 2014
State University of New York at Albany
Master of Arts (MA), Organizational Communication & Branding -
2008 - 2012
State University of New York at Albany
Bachelor of Arts (BA), Rhetoric and Communication
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