Marketing Consultant

• Aug 2021 - Present

• Designed and positioned the brand and communication framework for its two fintech entities (payment gateway and e-wallet) focusing on app marketing, user base growth, and usage• Populated the company’s Marketing Team and currently manages a 360-IMC agile team (a total of 16 employees)• Grew the app user base to 7,450 to date, only with beta version upon its launch in July 2021 • Designed and positioned the brand and communication framework for its two fintech entities (payment gateway and e-wallet) focusing on app marketing, user base growth, and usage• Populated the company’s Marketing Team and currently manages a 360-IMC agile team (a total of 16 employees)• Grew the app user base to 7,450 to date, only with beta version upon its launch in July 2021

Senior Brand Assistant

• Apr 2021 - Aug 2021

• Orchestrated overall integrated marketing communications strategies and implementation plans for national campaigns on the GigaLife App and its underlying app components which awarded the product with Top 9 in Overall App Downloads in the Philippines (c/o AppAnnie)• Lead the telecom’s Total Prepaid's Loyalty & Retention programs based on heavily inclined churn data analytics and projects on a go-to market and regional approach

Marketing Events and Brand Engagement Officer

• Dec 2017 - Apr 2021

• Spearheaded project planning & event organization, full coordination with horizontal/brand teams, and external partners/suppliers, and supervised end-to-end implementation to deliver a quality 360-experience of virtual and on-ground events and consumer activation programs• Delivered a total of 55 campaign events and activations that produced more than 500K+ event/booth traffic, 150K+ activity hits/engagement, and 50M+ collective online engagements across all brand platforms• Headed the campaign for Siklab Saya, a pioneer Esports tournament campaign which earned a nomination in the Marketing Events Awards 2020 for the Best Consumer Event in Esports

Project Coordinator

• Feb 2017 - Sep 2017

• Provided support on client handling and production service to deliver on-time and preeminent execution of assigned events and brand activations based on an extensive operational plan• Supervised resource management and cost control, manpower relations, on-site management & documentation, up until post-mortem requirement completion• Worked on corporate events and consumer activations for brands like Globe Telecom, NutriAsia, AXA Philippines, Purefoods • Provided support on client handling and production service to deliver on-time and preeminent execution of assigned events and brand activations based on an extensive operational plan• Supervised resource management and cost control, manpower relations, on-site management & documentation, up until post-mortem requirement completion• Worked on corporate events and consumer activations for brands like Globe Telecom, NutriAsia, AXA Philippines, Purefoods

Intern

• Jun 2015 - Jul 2015