Experience

the JRT agency

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Nov 2019 - Present

  Farmington, Michigan



Me + Joe Smith

• United States
• Entertainment

• Bandleader

  • Jan 1999 - Present

  Detroit, MI + Rockin funky fresh soul with a folkabilly flow, in Detroit, Michigan and beyond + Composing and recording original music for advertising and events + Performing live music at private events, parties, festivals and clubs + Managing the business of the band



GTB

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Writer

  • Sep 2019 - Nov 2019

  Dearborn, Michigan Just when I thought I was out, they pull me back in! Currently concepting ideas and writing copy for Ford vehicles in the GTB Digital Creative Group.



Self-employed

• Freelance Creative Leader, Writer, Content Developer

  • Mar 2016 - Nov 2019

  Detroit, MI + Ideated, wrote, directed and produced creative communications across all media + Clients included, Commonwealth/McCann, Chevrolet, GTB, Ford, Illitch Holdings, Crash Project, Consumers Energy, Group 55, DTE Energy, Catalyst, Gyro, Tilt, Ampersand Design and more + Projects included feature-length film concept development and script writing, digital videos, websites, social media, promotional work, commercial music, print, radio and TV



Commonwealth//McCann

• United States
• Advertising Services
• 200 - 300 Employee

• Freelance Sr. Writer

  • Sep 2018 - Mar 2019

  Detroit, Michigan + Wrote and produced digital work for Chevrolet + Wrote a digital advertising campaign for the launch of the new Chevy Silverado + Wrote social media posts for the launch of the new Chevy Blazer + Produced ads for a Holden print campaign, Chevy's brand in Australia + Produced a :30 retail TV spot for the Chevy Auto Show Sale + Produced a :60 retail radio spot for the Chevy Year End Sales Event + Oversaw the copy for a pilot portable website project for Chevy Dealerships



DTE Energy

• United States
• Utilities
• 700 & Above Employee

• Freelance Sr. Writer

  • Jul 2016 - Apr 2018

  Greater Detroit Area + Recruited to complete the launch of the new dteenergy.com + Conceived, wrote, edited and produced a series of videos and communications for the launch of Beacon Park, DTE Energy's new public space in downtown Detroit + Conceived, pitched, sold, wrote, edited and produced a short documentary film about DTE Energy's response to the Storm of the Century that knocked out power to more than a million people in Michigan on March 8, 2017 + Conceived, directed, wrote and produced an… Show more + Recruited to complete the launch of the new dteenergy.com + Conceived, wrote, edited and produced a series of videos and communications for the launch of Beacon Park, DTE Energy's new public space in downtown Detroit + Conceived, pitched, sold, wrote, edited and produced a short documentary film about DTE Energy's response to the Storm of the Century that knocked out power to more than a million people in Michigan on March 8, 2017 + Conceived, directed, wrote and produced an advertising campaign for the in-arena LCD screens at all the major sports arenas in southeast Michigan + Wrote, edited and produced residential and business customer content for the website + Conceived, wrote and produced energy-service web videos Show less



GTB

• United States
• Advertising Services
• 700 & Above Employee

• Digital Creative Lead

  • Sep 2006 - Apr 2016

  Dearborn, Michigan + Conceptualized, wrote and produced all things digital for Ford Motor Company + Helped craft the online voice of Ford as a Senior Writer on Ford.com + Created national digital campaigns for new vehicle launches + Created social media campaigns and executions + Pitched new business + Led projects, pitched concepts and sold lots of great work to our clients



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Copywriter

  • Oct 2004 - Dec 2006

  Troy, Michigan + Conceptualized, wrote and produced national advertising campaigns for the Chrysler, Jeep and Dodge service, parts and financing brands + Presented and sold ideas to clients



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • 1996 - 2004

  Dearborn, Michigan + Conceptualized, wrote and produced national advertising campaigns for all clients, including the Ford, Lincoln and Mercury parts and service brands in all major advertising media + Joined the Interactive Creative Group to launch Ford Motor Company's first-generation Ford.com site + Presented and sold lots of work to clients