Vice President Marketing

• 2021 - Present

*Oversee marketing and eCommerce efforts for 1st Day School Supplies and 1st Place Spiritwear. *1st Day School Supplies converts your child’s Back-to-School Supply List into a customized kit with name brand products delivered directly to the child’s home or school. *1st Place Spiritwear is the leader in on-demand spiritwear. Every school in the country has an up and running spiritwear store with over 200 designs, providing a unique alternative to traditional spiritwear for consumers and giving schools a great fundraising outlet.

Sr. Director, Digital

• 2015 - 2020

*Designed marketing strategies, media campaigns, and digital engagement packages to grow revenue opportunities across multiple verticals, focusing on sponsorship sales, integration, and activation. *Collaborated with cross-functional departments to design tools and platforms, execute company-wide digital initiatives, and generate revenue opportunities. *Devised policies and procedures relative to the measurement and valuation of marketing assets, digital analysis, and reporting. *Developed Browns app and a data-driven mobile loyalty program.*Identified opportunities for improvement and implemented solutions to improve departmental efficiencies. *Designed and rolled out campaign for Browns’ 2020 uniforms.*Managed relationships with Fanatics and Legends to drive retail sales. *Cultivated long-term, positive relationships with corporate partners, vendors, and league personnel. Key Accomplishments:*Grew Cleveland Browns YouTube Channel to #1 in the NFL.*Managed the Browns’ social media channels, achieving #1 rank in NFL engagement in 2019.*Directed marketing initiatives behind the Emmy Award Winning show Building the Browns. *Developed data-driven fan loyalty platform with YinzCam, the leading mobile technology company in sports.

Director of Digital Media and Strategy

• Sep 2013 - Jan 2015

* Revamped all digital efforts for the Chiefs.* Conceptualized, recreated, and directed digital strategy for mobile, web, and social media. * Devised strategies to boost fan engagement, brand affinity, and revenue growth. Key Accomplishments:* Secured #1 ranking on Facebook in NFL fan engagement.* Served on the NFL Digital Analytics Committee.

Senior Director of New Media

• Jul 2005 - Sep 2013

*Defined and executed the organization’s overall digital strategy, overseeing broadband, mobile, social media platforms, and pittburghpenguins.com, the #1 website in the NHL. *Developed compelling and engaging social media content and sponsorship strategy. *Pitched sponsorable digital inventory for corporate partners.*Created digital contests and promotions to engage fan base.Key Accomplishments:*Designed the PensPoints Fan Loyalty Program, securing 50K members and 1M fan interactions in just one year. *Secured #1 ranking on Facebook in NFL fan engagement.*Built and managed a 150K-member SMS text messaging program. *Created a 40K-member American Eagle Student Rush Mobile Club. *Invented FedEx Pens Predictor, a mobile predictive game, growing to 65K members in one year. *Designed the Penguins second screen social media experience and digital syndication network. *Invited as guest speaker at Leaders in Sports Marketing Summit in London in 2012.

Web Developer

• Jul 2001 - Jul 2003